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Nielsen Ratings Tue, Mar 18: Idol Beats Dancing, Online Won't Save Jericho

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March 19th, 2008

Scoreboard for Tue. March 18, 2008 FOX ABC NBC CBS CW
Total Viewers (million) 27.01 11.95 7.97 7.25 2.33
Rating/Share: Adults 18-49 10.3/25 3.1/8 3.0/8 2.0/5 1.1/3

America loves the contests and tonight we had two of them, American Idol and Dancing with the Stars.  For one hour, between 9pm-10pm they went head to head.  We're fortunate Berman is slacking today and that as a result we got half hourly data.  You can see how they squared off against each other.  And the winner is?  American Idol.  Did you have any doubt?

FOX, even up against DWTS easily won the night with a 2 hour installment of American Idol.  While Dancing with the Stars most certainly outperformed everything besides Idol, the beatdown Idol puts on DWTS is quite impressive.  Even at 10pm (until 10:32p) when it wasn't facing AI, DWTS could not pull in 20 million viewers (19.99 million though - not shabby at all!).  The real beatdown though is in the 18-49 demographic where AI tripled DWTS' number from 9p-9:30p and almost tripled it from 9:30p-10p.  It's no contest really.  But for what it's worth, I did check out Dancing with the Stars for a bit (I fast forwarded like mad on the DVR, but still) and didn't watch a second of AI.

I also watched Jericho, and while the numbers improved slightly from what I saw at 8am, they didn't improve enough to be excited about.  I'm starting to get the vibe that next week's episode will be the series finale and not the season finale, but we'll find out soon enough.   Jericho has definitely morphed into something more like 24, and I am enjoying it.  But the ratings are not good, and not even the online viewing or live+7 DVR usage is going to save it on CBS.  I'm still pulling for CW or SciFi!

I also don't understand CBS' inability to own up to Big Brother being a bad fit for Tuesday nights, but "deny, deny, deny" quite often works out, so I can't blame them for trying.  Again, CBS best performer of Tuesday night was a rerun of NCIS.

With the return of DWTS, the peacock's at NBC will no longer be able to brag about finishing 2nd in the 18-49 demographic against Idol.  But all that glitters, does not mean lead-ins matter.  In the: "Who ya Got?: Lead-in or Remote Control", I've got the remote, baby! 

Although DWTS had almost 20 million viewers at 10pm, half of them departed when Miss Guided premiered on ABC.   That will get worse when the 10:30-10:32pm portion of DWTS is factored out of that half hour and it will get worse still when Miss Guided lands in a timeslot with no lead in (this Thursday, two episodes from 8p-9p).

Lots of half hourly data for the night, have at:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol 8p-10p 25.96 9.7/26 14.8
  CBS NCIS (Repeat) 10.17 1.9/5 6.6
  NBC The Biggest Loser 7.19 2.6/7 4.9
  ABC It's The Easter Beagle, Charlie Brown (R ) 6.32 1.9/5 3.8
  CW Beauty and the Geek 1.67 0.7/2 1.2
           
8:30 ABC Just for Laughs 5.08 1.6/4 3.1
  FOX American Idol 28.44 10.5/27 15.8
  CBS NCIS (Repeat) 10.83 2.1/5 7
  NBC The Biggest Loser 8.14 3.0/8 5.4
  CW Beauty and the Geek 1.82 0.8/2 1.2
           
9:00 CBS Big Brother 9 5.82 2.1/5 3.3
  ABC Dancing with the Stars 14.62 3.3/8 9.3
  CW One Tree Hill 2.79 1.3/3 1.9
  FOX American Idol 8p-10p 27.27 10.5/25 15.2
  NBC The Biggest Loser 7.65 3.2/8 4.7
           
9:30 CBS Big Brother 9 5.14 1.9/4 3.3
  ABC Dancing With the Stars 15.72 3.6/8 10
  CW One Tree Hill 3.06 1.4/3 2
  FOX American Idol 26.35 10.5/24 14.7
  NBC The Biggest Loser 8.42 3.6/8 5.3
           
10:00 CBS Jericho 5.59 2.0/5 3.4
  NBC Law & Order: SVU (Repeat) 7.48 2.6/7 5.3
  ABC Dancing With the Stars 19.99 5.1/13 12.8
           
10:30 CBS Jericho 5.96 2.0/6 3.6
  NBC Law & Order: SVU (Repeat) 8.96 2.9/8 6.4
  ABC Miss Guided (Series Premiere) 9.93 2.9/8 6.7

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Aurelius

    Power to the people!

  • Aurelius

    Power to the people!

  • Mike Pedersen

    Jericho is the one and only reason I watch CBS it would be terrible to see such an amazing piece of television history and greatness be torn away from a culture that so desperately needs to break away from the game shows, reality television and dull repetitious sit-coms that have created a vacuum that is devouring truly great television that inspires and makes you feel as though you are right in the thick of the action standing side by side with your fellow Rangers!

  • Mike Pedersen

    Jericho is the one and only reason I watch CBS it would be terrible to see such an amazing piece of television history and greatness be torn away from a culture that so desperately needs to break away from the game shows, reality television and dull repetitious sit-coms that have created a vacuum that is devouring truly great television that inspires and makes you feel as though you are right in the thick of the action standing side by side with your fellow Rangers!

  • Aurelius

    Dudes, hollywoodreporter says Jericho wuz cancelled.

  • Aurelius

    Dudes, hollywoodreporter says Jericho wuz cancelled.

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