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Nielsen Ratings Wed, March 19: FOX Crushes Competition

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March 20th, 2008

Scoreboard for Weds. March 19, 2008 FOX CBS NBC ABC CW
Total Viewers (million) 18.10 8.10 7.62 6.17 2.73
Rating/Share: Adults 18-49 6.8/18 2.6/7 2.0/5 2.1/6 1.3/4

American Idol was on, as well as Moment of Truth, so even without seeing the actual numbers I could write well in advance that FOX easily won the night, both overall and in the 18-49.  All reality, all the time!  Not really, but Wednesdays are certainly mostly reality, most of the time.  Marc Berman reports that 54% of last night's programming was unscripted.  I came up with 62% (8 out of 13 shows) and I'm not sure whether that's my error or his, but whether 54% or 61.5% -- still "most".With only one hour of AI, FOX still averaged (averaged!) ten million more viewers than its closest competitor overall, CBS.  Granted, FOX only needed to program for 2 hours versus CBS' three hours, but a 10 million average beat down is worse than the Denver Nuggets giving up 136 points to the Detroit Pistons.  A lot worse. 

Survivor: Micronesia had a special Wednesday edition, and while Moment of Truth beat it out on a household ratings basis, Survivor had more viewers per screen, and about three quarters of a million more viewers.  But Moment won the 18-49 demo, which has to be bad news for CBS.   Not to pile on, but, ugh,  Big Brother airing at 9pm against American Idol?  Not so close.  Or close it all.  In fact, the only thing Big Brother's performance was close to was a repeat of Pussycat Dolls Present: Girlicious on the CW.  Next time CBS decides to air Big Brother sometime besides the summer, it should be on the CW.

I still need to check out an episode of Supernanny.  Up against Idol, it still added a million more viewers from the 8pm airing of Wife Swap and had a 2.6/7 in the demo - stealing NBC's "we're the king of being second in the demo to American Idol" thunder.  

NBC did however easily win the 10pm hour with a new episode of Law & Order trumping both a repeat of CSI: NY and a new episode of Men in Trees.

A special thanks to the Nielsen gods of data distribution.  The numbers came out on time which means I could do the write up and not miss a single second of men's NCAA Basketball action.  Let the madness begin!

Wednesday night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 11.34 3.7/10 6.3
  NBC Law & Order: CI (Repeat) 5.63 1.4/4 4.5
  ABC Wife Swap 5.82 2.1/6 3.8
  CW Americas Next Top Model 3.71 1.8/5 3
  FOX Moment of Truth 10.66 4.1/12 6.8
           
9:00 CBS Big Brother 6.73 2.4/6 3.5
  NBC Law & Order: Criminal Intent (R ) 6.78 1.6/4 5.2
  ABC Supernanny 6.87 2.6/7 4.7
  CW Pussycat Dolls Present: Girlicious (Repeat) 1.75 0.9/2 1.5
  FOX American Idol 25.53 9.5/24 15.6
           
10:00 ABC Men in Trees 5.83 1.6/4 3.8
  NBC Law & Order 10.45 3.1/9 8.2
  CBS CSI: NY (Repeat) 6.24 1.8/5 4.4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Josh

    Well tonight was close for ABC, CBS, and CBS. All three of their 9 PM shows were close. Supernanny had 6.87m viewers, Law & Order: CI had 6.78m viewers, and Big Brother had 6.73m viewers. I would understand the crack at Big Brother’s Tuesday ratings but not tonight. This is the best performing eviction episode. Normally Big Brother has 5.6m viewers or less for an eviction episode. Plus Big Brother has been airing against Idol for much of the season so their decision to have one Wednesday episode air at 9 PM against Idol shouldn’t shock anyone. They had to put Survivor somewhere this week.

  • Josh

    Well tonight was close for ABC, CBS, and CBS. All three of their 9 PM shows were close. Supernanny had 6.87m viewers, Law & Order: CI had 6.78m viewers, and Big Brother had 6.73m viewers. I would understand the crack at Big Brother's Tuesday ratings but not tonight. This is the best performing eviction episode. Normally Big Brother has 5.6m viewers or less for an eviction episode. Plus Big Brother has been airing against Idol for much of the season so their decision to have one Wednesday episode air at 9 PM against Idol shouldn't shock anyone. They had to put Survivor somewhere this week.

  • Shane

    I love CBS :)
    I always have!

  • Shane

    I love CBS :)
    I always have!

  • Josh

    *I meant ABC, NBC, and CBS in my first sentence.

  • Josh

    *I meant ABC, NBC, and CBS in my first sentence.

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