|Scoreboard for Weds. March 19, 2008|
|Total Viewers (million)||18.10||8.10||7.62||6.17||2.73|
|Rating/Share: Adults 18-49||6.8/18||2.6/7||2.0/5||2.1/6||1.3/4|
American Idol was on, as well as Moment of Truth, so even without seeing the actual numbers I could write well in advance that FOX easily won the night, both overall and in the 18-49. All reality, all the time! Not really, but Wednesdays are certainly mostly reality, most of the time. Marc Berman reports that 54% of last night's programming was unscripted. I came up with 62% (8 out of 13 shows) and I'm not sure whether that's my error or his, but whether 54% or 61.5% -- still "most".With only one hour of AI, FOX still averaged (averaged!) ten million more viewers than its closest competitor overall, CBS. Granted, FOX only needed to program for 2 hours versus CBS' three hours, but a 10 million average beat down is worse than the Denver Nuggets giving up 136 points to the Detroit Pistons. A lot worse.
Survivor: Micronesia had a special Wednesday edition, and while Moment of Truth beat it out on a household ratings basis, Survivor had more viewers per screen, and about three quarters of a million more viewers. But Moment won the 18-49 demo, which has to be bad news for CBS. Not to pile on, but, ugh, Big Brother airing at 9pm against American Idol? Not so close. Or close it all. In fact, the only thing Big Brother's performance was close to was a repeat of Pussycat Dolls Present: Girlicious on the CW. Next time CBS decides to air Big Brother sometime besides the summer, it should be on the CW.
I still need to check out an episode of Supernanny. Up against Idol, it still added a million more viewers from the 8pm airing of Wife Swap and had a 2.6/7 in the demo - stealing NBC's "we're the king of being second in the demo to American Idol" thunder.
NBC did however easily win the 10pm hour with a new episode of Law & Order trumping both a repeat of CSI: NY and a new episode of Men in Trees.
A special thanks to the Nielsen gods of data distribution. The numbers came out on time which means I could do the write up and not miss a single second of men's NCAA basketball action. Let the madness begin!
Wednesday night's full details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|NBC||Law & Order: CI (Repeat)||5.63||1.4/4||4.5|
|CW||Americas Next Top Model||3.71||1.8/5||3|
|FOX||Moment of Truth||10.66||4.1/12||6.8|
|NBC||Law & Order: Criminal Intent (R )||6.78||1.6/4||5.2|
|CW||Pussycat Dolls Present: Girlicious (Repeat)||1.75||0.9/2||1.5|
|10:00||ABC||Men in Trees||5.83||1.6/4||3.8|
|NBC||Law & Order||10.45||3.1/9||8.2|
|CBS||CSI: NY (Repeat)||6.24||1.8/5||4.4|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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