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Nielsen Ratings - March 22: Bad Boys Beat By BBall & Moses

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March 23rd, 2008

Scoreboard for Sat, March 22, 2008 CBS ABC FOX NBC
Total Viewers (million) 8.99 7.91 5.68 4.56
rating/Share: Adults 18-49 3.3/11 2.3/7 1.9/6 1.1/3

Chalton Heston as MosesI knew the day was coming when I'd finally be able to write that the same-as-it-ever-was combo of COPS and America's Most Wanted again (and again and again and again) won --didn't actually win a Saturday and today is that day.

CBS' college hoops took the night in viewers and the demographic and God, Moses and Charlton Heston also beatdown the bad boys on FOX for a night with the annual airing of The Ten Commandments.  The bad boys on FOX came in 3rd with NBC's all-repeat lineup of Celebrity Apprentice, Law & Order: SVU, and Law & Order coming in dead last.

Last night the Aggies of Texas A&M made me very happy briefly...before ultimately breaking my freaking heart.  I am usually a UCLA fan, but I had the Aggies in my NCAA "Calcutta" pool.  According to Marc Berman, the 8.99 million users reported were down from last year's numbers.  Berman wrote that last year on 3/24, CBS scored 9.70 million users and a 3.4/12 in the demo, but I'm guessing (though only a guess) the 9.70 million must've been the final numbers. 

In last year's 3/24 overnight report Berman reported the games pulled an 8.26 with a 2.6 in the demo.  When I looked at the final numbers what I saw for 3/24/07 was 10.22 million viewers but the comparable day last year only went (according to Nielsen) from 7:02p to 9:22pm in primetime.  I know the A&M vs. UCLA game went past 11pm last night on the east coast so I'm not sure we'll have any way to do the comparisons.

That said, if it works the same way it worked last year, the numbers will be higher when the final numbers come in and it's possible this year outperformed last year.  Such is life when you love to analyze numbers.  We'll see. 

Back to Davidson vs. Georgetown...

Update:  Last year the first round games were a whole week earlier and the numbers for 3/24/07 represented the second round games not the first round games.  That doesn't fully quantify the difference between Berman's overnight report of  8.26 million and the 9.70 million he cited as the number for 3/24/07 today, or the 10.22 million Nielsen reported for that day, but anyway you look at it, it's not a fair comparison. 

Saturday night's full details:

sorry TVBigshots players, no HH Ratings info was available. 

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC The Ten Commandments (R ) (8p-11p) 7.91 2.3/7
  CBS NCAA Basketball Tourney (8p-11p) 8.99 3.3/11
  NBC Celebrity Apprentice (R ) 2.38 0.6/2
  FOX COPS 5.42 1.8/7
         
9:00 NBC Law & Order: SVU (Repeat) 5.2 1.2/4
  FOX Americas Most Wanted 5.94 2.0/6
         
10:00 NBC Law & Order (Repeat) 6.11 1.5/5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://tvbythenumbers.com Robert Seidman

    a.) for about 5 hours I had the NBC and ABC logos reveresed in the network scoreboard so that ABC's numbers showed as NBC and vice versa. I had it right in the text though.

    b.)Last year's first round NCAA games were a whole week earlier and the numbers for 3/24/07 represented the second round games not the first round games. That doesn't fully quantify the difference between Berman's overnight report of 8.26 million and the 9.70 million he cited as the number for 3/24/07 today, or the 10.22 million Nielsen reported for that day, but anyway you look at it, it's not a fair comparison.

  • http://tvbythenumbers.com Robert Seidman

    a.) for about 5 hours I had the NBC and ABC logos reveresed in the network scoreboard so that ABC’s numbers showed as NBC and vice versa. I had it right in the text though.

    b.)Last year’s first round NCAA games were a whole week earlier and the numbers for 3/24/07 represented the second round games not the first round games. That doesn’t fully quantify the difference between Berman’s overnight report of 8.26 million and the 9.70 million he cited as the number for 3/24/07 today, or the 10.22 million Nielsen reported for that day, but anyway you look at it, it’s not a fair comparison.

  • http://yahoo.com Eva G.

    Are you guys going to be mixing Sat #’s w/ Sun #’s permanently, from now on? Gotta tell ya, it worx 4 me, I like it.

  • http://yahoo.com Eva G.

    Are you guys going to be mixing Sat #'s w/ Sun #'s permanently, from now on? Gotta tell ya, it worx 4 me, I like it.

  • http://tvbythenumbers.com Robert Seidman

    Eva, you lost me. these are the numbers for Saturday 3/22, and nothing else (other than the mention of numbers for Saturday 3/24 of LAST year). It’s possible that for a while the Saturday and Sunday posts were right next to each other on the home page of our site. Is that what you meant?

  • http://tvbythenumbers.com Robert Seidman

    Eva, you lost me. these are the numbers for Saturday 3/22, and nothing else (other than the mention of numbers for Saturday 3/24 of LAST year). It's possible that for a while the Saturday and Sunday posts were right next to each other on the home page of our site. Is that what you meant?

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