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Top Time-Shifted Broadcast Shows, March 3-9

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Written By

March 24th, 2008

Lost Most Time-Shifted Show By Percentage, American Idol By Viewers

ABC’s LOST american-idol.gif

Everything about American Idol seems to be getting bigger this season including its time-shifted viewership. Lost the time-shifting leader for the previous two weeks was pushed to third for the largest absolute time-shifted audience size by two episodes of American Idol. With 4.01 million time-shifted (DVR) viewers, Wednesday's American Idol had the largest absolute time-shifted audience for the week of March 3-9, followed by Tuesday's American Idol with 3.96 million time-shifted viewers. Rounding out the top 10 for was Lost, Thursday's American Idol, Survivor: Micronesia, the "two episode" finale of Terminator: Sarah Connor Chronicles, Medium, Law & Order, and Celebrity Apprentice.

Lost's time-shifted viewership didn't move down much [3.98m to 3.66m], but the time-shifted viewership of both American Idols moved up.

Fox had the most shows (7) out of the top 20 in absolute time-shifted audience size.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 AMERICAN IDOL-WEDNESDAY FOX 29,431 25,423 4,008 15.8%
2 AMERICAN IDOL-TUESDAY FOX 29,777 25,814 3,963 15.4%
3 LOST ABC 14,933 11,269 3,664 32.5%
4 AMERICAN IDOL THU SP-3/6 FOX 27,394 24,051 3,343 13.9%
5 SURVIVOR: MICRONESIA CBS 13,687 11,340 2,347 20.7%
6 TERMINATOR: SARAH CONNOR CHRONICLES FOX 9,467 7,495 1,972 26.3%
7 TERMINATOR:SCC SP-3/3 8P FOX 8,845 6,924 1,921 27.7%
8 MEDIUM NBC 10,428 8,606 1,822 21.2%
9 Law And Order NBC 10,684 9,297 1,387 14.9%
10 APPRENTICE 7 NBC 9,529 8,153 1,376 16.9%
11 Big Brother 9-TUE CBS 6,646 5,292 1,354 25.6%
12 NEW AMSTERDAM FOX 14,249 12,898 1,351 10.5%
13 JERICHO CBS 6,659 5,355 1,304 24.4%
14 Big Brother 9-WED CBS 6,016 4,719 1,297 27.5%
15 Big Brother 9-SUN CBS 6,781 5,510 1,271 23.1%
16 NEW AMSTERDAM SP-3/6 9P FOX 10,813 9,561 1,252 13.1%
17 ELI STONE ABC 8,029 6,815 1,214 17.8%
18 LIPSTICK JUNGLE NBC 6,625 5,472 1,153 21.1%
19 MOMENT OF TRUTH FOX 15,217 14,116 1,101 7.8%
20 Biggest Loser 5 NBC 9,054 8,015 1,039 13.0%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show's total DVR viewing that happened the same day up to 3am the morning after the show aired.

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Lost Has A 36.1% Increase Via DVR Viewing

For the week of March 3-9, Lost's audience increased by 32.5% over the 11.27 million that watched it Live giving it a Live+7 audience of 14.93 million, again making it the leading broadcast show for % increase in viewing via DVR.

One of the episodes in the season finale doubleheader of Terminator: Sarah Connor Chronicles had its audience increase by 27.7% over its Live airing placing it second for the week. Rounding out the top 1o were Wednesday's Big Brother, America's Top Model, the other finale episode of Terminator: Sarah Connor Chronicles, Tuesday's Big Brother, Jericho, Sunday's Big Brother and Medium.

CBS had the most time-shifted shows on a % basis with 5 of the 20.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifed Audience (000s) % Increase Over Live
1 LOST ABC 14,933 11,269 3,664 32.5%
2 TERMINATOR:SCC SP-3/3 8P FOX 8,845 6,924 1,921 27.7%
3 BIG BROTHER 9-WED CBS 6,016 4,719 1,297 27.5%
4 AMERICA'S Top Model-4 CW 4,035 3,170 865 27.3%
5 TERMINATOR: SARAH CONNOR CHRONICLES FOX 9,467 7,495 1,972 26.3%
6 BIG BROTHER 9-TUE CBS 6,646 5,292 1,354 25.6%
7 JERICHO CBS 6,659 5,355 1,304 24.4%
8 BIG BROTHER 9-SUN CBS 6,781 5,510 1,271 23.1%
9 MEDIUM NBC 10,428 8,606 1,822 21.2%
10 LIPSTICK JUNGLE NBC 6,625 5,472 1,153 21.1%
11 SURVIVOR: MICRONESIA CBS 13,687 11,340 2,347 20.7%
12 One Tree Hill CW 3,300 2,761 539 19.5%
13 OCTOBER ROAD ABC 5,976 5,021 955 19.0%
14 PARADISE HOTEL 2 MNT 1,258 1,060 198 18.7%
15 ELI STONE ABC 8,029 6,815 1,214 17.8%
16 APPRENTICE 7 NBC 9,529 8,153 1,376 16.9%
17 AMERICAN IDOL-WEDNESDAY FOX 29,431 25,423 4,008 15.8%
18 MEN IN TREES ABC 6,442 5,571 871 15.6%
19 AMERICAN IDOL-TUESDAY FOX 29,777 25,814 3,963 15.4%
20 Law And Order NBC 10,684 9,297 1,387 14.9%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • frankj

    Bill, the higher percentage time-shifted viewing for T:SCC was for the first hour of the finale?

    Seems like people came into the show late because they knew their DVR was getting it.

  • frankj

    Bill, the higher percentage time-shifted viewing for T:SCC was for the first hour of the finale?

    Seems like people came into the show late because they knew their DVR was getting it.

  • http://tvbythenumbers.com Robert Seidman

    Frank, I know you asked Bill, but he’s out of pocket until later this evening. You read the #s correctly. The first hour had a higher percentage increase even though the second hour had slightly more absolute DVR viewers.

    While I suspect there is some truth to your theory the real reason looks like it was just because almost 600,000 more people (total) watched the 9pm installment, and almost all of the that difference was LIVE viewers.

  • http://tvbythenumbers.com Robert Seidman

    Frank, I know you asked Bill, but he's out of pocket until later this evening. You read the #s correctly. The first hour had a higher percentage increase even though the second hour had slightly more absolute DVR viewers.

    While I suspect there is some truth to your theory the real reason looks like it was just because almost 600,000 more people (total) watched the 9pm installment, and almost all of the that difference was LIVE viewers.

  • frankj

    Thanks, Robert!

  • frankj

    Thanks, Robert!

  • frankj

    By the way, Robert, it looks like FOX just renewed Prison Break for a full season.

    I’m correct in remembering that Terminator consistently beat out Prison Break in the 18-49yr demographic, right? Or was it only total viewership? If it’s as I remember I’m hoping that bodes well for Sarah Connor getting a full second season.

    Then again, this is FOX we’re talking about…

  • frankj

    By the way, Robert, it looks like FOX just renewed Prison Break for a full season.

    I'm correct in remembering that Terminator consistently beat out Prison Break in the 18-49yr demographic, right? Or was it only total viewership? If it's as I remember I'm hoping that bodes well for Sarah Connor getting a full second season.

    Then again, this is FOX we're talking about…

  • http://tvbythenumbers.com Bill Gorman

    frankj,

    Although we haven’t really assembled any data, when we occasionally have 30 minute breakdowns of the overnight ratings data it’s pretty much guaranteed that the second half hour of a show in the 8-9pm hour gets more viewers than the first. I think that’s just the tardiness of people tuning in.

    And you were correct that TSCC was on average better than Prison Break for both 18-49 and total viewers.

    Check the numbers here:

    http://tvbythenumbers.com/2008/03/19/fox-on-the-bubble-terminatorscc-many-others/3019

  • http://tvbythenumbers.com Bill Gorman

    frankj,

    Although we haven't really assembled any data, when we occasionally have 30 minute breakdowns of the overnight ratings data it's pretty much guaranteed that the second half hour of a show in the 8-9pm hour gets more viewers than the first. I think that's just the tardiness of people tuning in.

    And you were correct that TSCC was on average better than Prison Break for both 18-49 and total viewers.

    Check the numbers here:

    http://tvbythenumbers.com/2008/03/19/fox-on-the

  • Tony

    Those timeshifted numbers TSCC gets every week are very consistent. I also heard New Amsterdam tanked today. With a few slots open for next fall I believe TSCC is the better show. Not only in the ratings but also in the overall quality.

  • Tony

    Those timeshifted numbers TSCC gets every week are very consistent. I also heard New Amsterdam tanked today. With a few slots open for next fall I believe TSCC is the better show. Not only in the ratings but also in the overall quality.

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