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Top Time-Shifted Cable Shows, March 3-9

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March 24th, 2008

Project Runway Again Leads Cable Time-Shifting with 1.1 Million DVR Viewers

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For the week of March 3-9, 2008, Bravo's Project Runway was again the top cable time-shifted show with an increase of 22.8% over its Live audience in its Live+7 viewing audience. It also had the largest time-shifted audience of 1,080,000 viewers. Nickelodeon's Zoey 101 had an increase of 9.3% and 335,000 time-shifted viewers to place second in terms of % gain. Filling out the top 10 were two episodes of WWE Raw, and six episodes of SpongeBob Squarepants. In fact, the second 10 were 9 Spongebobs and a Drake & Josh.

Those of you out there asking for a list without children's programming [ala, NYTimes fiction bestseller list] would be disappointed this week as time-shifting shows 21-40 [the remainder of what we see] contained only 4 non-Nickelodeon shows: 3 CNN election special hours from March 4, and the Saturday UNC/Duke basketball game on ESPN. Nickelodeon stands astride the cable TV time-shifting world like a square-panted colossus.
Top 20 Most Timeshifted Cable Shows, March 3-9, 2008:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifted Audience (000s) % Increase over Live
1 Project Runway BRVO 5,825 4,745 1,080 22.8%
2 ZOEY 101 NICK 3,927 3,592 335 9.3%
3 SpongeBob NICK 4,202 3,904 298 7.6%
4 WWE Raw USA 5,328 4,969 359 7.2%
5 SpongeBob NICK 4,567 4,284 283 6.6%
6 SpongeBob NICK 4,147 3,930 217 5.5%
7 WWE Raw USA 5,241 4,984 257 5.2%
8 SpongeBob NICK 4,119 3,952 167 4.2%
9 SPONGEBOB NICK 4,502 4,328 174 4.0%
10 SPONGEBOB NICK 4,769 4,588 181 3.9%
11 SPONGEBOB NICK 4,831 4,658 173 3.7%
12 SPONGEBOB NICK 4,742 4,576 166 3.6%
13 SPONGEBOB NICK 3,936 3,811 125 3.3%
14 SPONGEBOB NICK 4,769 4,619 150 3.2%
15 SPONGEBOB NICK 4,037 3,911 126 3.2%
16 SPONGEBOB NICK 3,960 3,838 122 3.2%
17 SPONGEBOB NICK 4,327 4,199 128 3.0%
18 SPONGEBOB NICK 4,239 4,129 110 2.7%
19 DRAKE & JOSH NICK 3,581 3,499 82 2.3%
20 SPONGEBOB NICK 4,166 4,076 90 2.2%

Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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