Project Runway Again Leads Cable Time-Shifting with 1.1 Million DVR Viewers
For the week of March 3-9, 2008, Bravo's Project Runway was again the top cable time-shifted show with an increase of 22.8% over its Live audience in its Live+7 viewing audience. It also had the largest time-shifted audience of 1,080,000 viewers. Nickelodeon's Zoey 101 had an increase of 9.3% and 335,000 time-shifted viewers to place second in terms of % gain. Filling out the top 10 were two episodes of WWE Raw, and six episodes of Spongebob Squarepants. In fact, the second 10 were 9 Spongebobs and a Drake & Josh.
Those of you out there asking for a list without children's programming [ala, NYTimes fiction bestseller list] would be disappointed this week as time-shifting shows 21-40 [the remainder of what we see] contained only 4 non-Nickelodeon shows: 3 CNN election special hours from March 4, and the Saturday UNC/Duke basketball game on ESPN. Nickelodeon stands astride the cable TV time-shifting world like a square-panted colossus.
Top 20 Most Timeshifted Cable Shows, March 3-9, 2008:
|Rank||Programs||Network||Persons Live+7 (000)||Persons Live (000)||Timeshifted Audience (000s)||% Increase over Live|
|19||DRAKE & JOSH||NICK||3,581||3,499||82||2.3%|
Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.