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What You're Watching on Your DVRs

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March 24th, 2008

american-idol.gifThe results for the week ending March 9, 2008 LIVE+7 (live viewing plus 7 days of DVR viewing) are out and American Idol is now the top of all charts, including this one.  Idol pushed LOST out of the top spot which it held the previous two weeks. LOST's DVR viewing really didn't go down much and  American Idol's didn't really go up much, but it was enough to reshuffle the top of the DVR leader board where LOST fell to third.

ABC’s LOST The Wednesday, March 5 airing of AI topped the 4 million audience mark in DVR viewers alone.  But much of this is just pure timeshifting -- probably to both avoid commercials and be able to skim quickly through the parts you don't want to watch.  More than 72% of AI's DVR viewing for the 3/5 airing happened the same night the show aired.  Only 47.5% of LOST's DVR viewing occurred the same night the show aired, and LOST's same day DVR viewing is higher than the average scripted show. 

LOST was the only scripted show to make the top 5. Overall, things were split right down the middle with 10 scripted shows and 10 unscripted shows on the list.  It will be interesting to see how the return of new episodes of scripted dramas and comedies changes the mix.  Unfortunately, the distribution of the LIVE+7 data lags a couple of weeks or more behind, so it will be a while before we report on it.

Both parts of the two-espisode season finale of Terminator: The Sarah Connor Chronicles made the list and both episodes had nearly two million DVR viewers.

Jericho had pretty good DVR usage, coming in 13th on the list.  But it proved to be an unlucky 13, as CBS announced last Friday it had cancelled Jericho.  I don't know if good DVR#s will improve Jericho's chances of finding a home on another network, but it shouldn't hurt it any.  We'll cross our fingers.

If you want even more DVR viewing info, see the post here which also includes a table of shows that gained the highest % of viewers over their live #s.  We also have LIVE+7 data for the top 20 most DVRd cable shows Bravo's Project Runway was tops on that list with just over a million DVR viewers.

If the information in the table below is confusing to you, we understand. It's a lot of data.  An explanation of what the data means is under the table. 

Top 20 Most DVRd Shows for the week ending March 9, 2008:

Rank Show Net Live+7 (000) Live (000) LIVE+SD DVR Audience (000s) % Increase Over Live %SD
1 American Idol-WEDNESDAY FOX 29,431 25,423 28,324 4,008 15.80% 72.38%
2 American Idol-TUESDAY FOX 29,777 25,814 28,463 3,963 15.40% 66.84%
3 LOST ABC 14,933 11,269 13,008 3,664 32.50% 47.46%
4 American Idol THU SP-3/6 FOX 27,394 24,051 26,502 3,343 13.90% 73.32%
5 SURVIVOR: MICRONESIA CBS 13,687 11,340 12,638 2,347 20.70% 55.30%
6 TERMINATOR: SARAH CONNOR CHRONICLES FOX 9,467 7,495 8,288 1,972 26.30% 40.21%
7 TERMINATOR:SCC SP-3/3 8P FOX 8,845 6,924 7,751 1,921 27.70% 43.05%
8 MEDIUM NBC 10,428 8,606 9,078 1,822 21.20% 25.91%
9 Law And Order NBC 10,684 9,297 9,630 1,387 14.90% 24.01%
10 APPRENTICE 7 NBC 9,529 8,153 8,842 1,376 16.90% 50.07%
11 Big Brother 9-TUE CBS 6,646 5,292 6,255 1,354 25.60% 71.12%
12 NEW AMSTERDAM FOX 14,249 12,898 13,495 1,351 10.50% 44.19%
13 JERICHO CBS 6,659 5,355 6,250 1,304 24.40% 68.63%
14 Big Brother 9-WED CBS 6,016 4,719 5,582 1,297 27.50% 66.54%
15 Big Brother 9-SUN CBS 6,781 5,510 6,374 1,271 23.10% 67.98%
16 NEW AMSTERDAM SP-3/6 9P FOX 10,813 9,561 10,123 1,252 13.10% 44.89%
17 ELI STONE ABC 8,029 6,815 7,144 1,214 17.80% 27.10%
18 LIPSTICK JUNGLE NBC 6,625 5,472 5,817 1,153 21.10% 29.92%
19 MOMENT OF TRUTH FOX 15,217 14,116 14,719 1,101 7.80% 54.77%
20 Biggest Loser 5 NBC 9,054 8,015 8,619 1,039 13.00% 58.13%

Live+7= the total viewing for the week including live viewing and a week's worth of DVR viewing.

Live= the number who watched live.

LIVE+SD = the amount of viewers a show had LIVE with same day DVR viewing up until 3am after the show aired. 

DVR Viewers= the total number of viewers who did not watch the show live

%Increase over live = how much viewership increased over live viewing when the DVR viewing is factored in

%SD = the percentage of total DVR viewing that occurred the same night the show aired up until 3am the next morning.

 
  • Holly

    Thanks for including the Live+Same Day ratings.

  • Holly

    Thanks for including the Live+Same Day ratings.

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