Mark Cuban thinks it's wrong for MSM to have blogs or at least to call them blogs. I'm beginning to see it his way.
Especially when the bloggers of the MSM aren't even as good as your regular run-of-the-mill bloggers like, I dunno, yours truly? But at least Bill and I are doing our part to educate the mainstreamers.
Geoff Berkshire who writes for the LA Times "Show Tracker" blog wrote a piece after the Jericho season 2 premiere saying that Jericho's performance of 7.15 million (overnight numbers) was on par with last season's average of 9.5 million. So I sent him this e-mail:
From: Robert Seidman
Sent: Thursday, February 14, 2008 9:22 AM
To: Geoff Berkshire
Cc: 'Bill Gorman'
Subject: question re: Jericho
My name is Robert Seidman and along with Bill Gorman I run a site TVbytheNumbers.com that focuses on the ratings. Although the site has been up and running since mid September, we're still newbies.
There are certain things which seem a bit counterintuitive as far as the ratings go, and I'm looking to learn and understand how "Hollywood" thinks about it - we're in San Francisco and impaired by the cooler weather!
You wrote that Jericho's performance of 7.15 million was on par with last season's average of 9.5 million. If a greater than 21% decrease from last year's average is "on par", that's extremely counter-intuitive to me. I'd like to understand, but I don't. If you wouldn't mind explaining your take on it, and how the Hollywood types get around to seeing that as "on par" performance, I'd really appreciate it for the educational value.
The good news is, Geoff got the religion I guess and is apparently reading our blog because he more or less co-opted my Jericho mythbusting piece. Although I admit, he wrote it much more concisely.
He never answered my e-mail. I wasn't surprised by that. But at least he scrutinizes the numbers better now. He ended his co-opted piece with:
...but the bottom line is that those numbers are barely acceptable on NBC. On CBS, they'll get you a death sentence. Case closed.
At least he learns quickly. Bill jokingly suggested I call upon Jericho fans to barrage this guy with e-mails and phone calls for copying me, and I won't have a problem if you do, but I'd rather you barrage CBS to get the unaired cliffhanger version up on iTunes and the web ASAP! I really want to see it.
I don't really mind newspapers having blogs, or calling them blogs. I don't even mind that he didn't even give us a shout-out in his post. God Bless America man, you can just speak your peace (or piece) on your own blog!