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Nielsen Ratings Mon March 24: Youth Demo Loves Britney?

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March 25th, 2008

Scoreboard for Mon. March 24, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 16.21 12.51 7.69 6.95 1.32
Rating/Share: Adults 18-49 4.2/11 4.4/11 2.4/6 2.4/6 0.6/2

ABC won the night in terms of viewers averaging almost 4 million more than second place CBS, but CBS won the coveted "youth" of the 18-49 demographic with its comedy lineup and a new episode of CSI: Miami.

ABC would've won the demo as well, but The Bachelor: London Calling lost more than half the overall viewers and half of the 18-49 viewers too, allowing CBS a little chest thumping for the night.   In it's best half hour, Dancing with the Stars had almost 21 million viewers (20.86 million) and a 5.2/13 in the demo.    In its best half hour all a British accent could pull in was 8.94 million which is a lot of people still, but still it lost more than half of the DWTS viewers and dived do a 2.9/7 in the 18-49 demo.  You may remember me as being in the 'lead-in doesn't really matter" camp -- this didn't put me off of that any.

Lena Headey as Sarah ConnorWhy the picture of Lena Headey who plays Sarah Connor?  It was another Monday night without Terminator: TSCC for one thing, but I haven't lost the love for Summer Glau, or Kaley Cuoco , for that matter.  But Britney's appearance on How I Met Your Mother bested Kaley C. and Big Bang Theory, and I'm not happy about it. 

It kind of bothers me that Britney is more of an 18-49 ratings juggernaut than Kaley.  I'm not surprised -- at all, I mean I know more people know who Britney is.  But while not surprised, still bothered.  And while I am willing to stoop pretty low sometimes, I have to draw the line when it comes to posting a picture of Ms. Spears.  I just couldn't bring myself to do it.  So I'm going with some Sarah Connor loving.

Big Bang drew 8.63 million and a 3.4/10, while a Britney-fueled Mother drew 10.62 million and a 4.5/12 in the Demo.   I think the thing that bothers me most is that it worked well enough where they might want to do it again.  But be humble Britney, the half hour you were guest-starring DWTS had 20.6 million viewers and a 5.0/13.   Also, CBS' top comedy is Two and a Half Men.  It pulled in 14.25 million and a 5.1/13 in the demo.  Better than Britney.

 CBS dominated the 10pm hour with the return of CSI: Miami drawing over 16 million in its best half hour with a 4.9/13 in the demo.   But I'll give a shoutout to Medium because when you can do a 3.0/8 in the demo at 10pm on 8.9 million viewers, that's not too shabby. 

New Amsterdam struggled to hang in for FOX, in its best half hour it did 6.4 million viewers and a 2.1/5 in the demo.  Hopefully bad news for New Amsterdam might be good news for Terminator: TSCC.  FOX came in last for the night, or next to last if you count the CW.

Taking the day off from creating a table, but Travis Yanan posted the half hourly data on Marc Berman's site and you can find the HH Ratings info from our friends at Zap2it

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Jack

    Mondays are pretty lame without Sarah Connor. C'mon FOX, give the official word on a second season! Prison Break (which has been terrible for the past season and a half) has been officially renewed today, but Terminator wasn't. What gives?

  • Jack

    Mondays are pretty lame without Sarah Connor. C’mon FOX, give the official word on a second season! Prison Break (which has been terrible for the past season and a half) has been officially renewed today, but Terminator wasn’t. What gives?

  • Gary

    It's disgraceful to see Britney, who has no singing talent, to “succeed” at acting. She hasn't proven herself in this bussines yet still attracts viewers. Reminds me of Paris and the Real Life. That's the problem nowadays. People mistake being a tabloid regular for talent. You mentioned Terminator. Summer Glau has more talent in her little pinkie than Britney will ever have. Sorry for the rant but that's how I see it.

  • Gary

    It’s disgraceful to see Britney, who has no singing talent, to “succeed” at acting. She hasn’t proven herself in this bussines yet still attracts viewers. Reminds me of Paris and the Real Life. That’s the problem nowadays. People mistake being a tabloid regular for talent. You mentioned Terminator. Summer Glau has more talent in her little pinkie than Britney will ever have. Sorry for the rant but that’s how I see it.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Thnaks for NON-picture of Spears… We had already seen 'too' much of her a couple of years ago.

    Also not happy with her outdrawing TBBT, but anything that gets people watching the Must CeeBS comedy block works for me. Can't wait for numbers.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Thnaks for NON-picture of Spears… We had already seen ‘too’ much of her a couple of years ago.

    Also not happy with her outdrawing TBBT, but anything that gets people watching the Must CeeBS comedy block works for me. Can’t wait for numbers.

  • http://tvbythenumbers.com Robert Seidman

    Gary, no need to apologize. I love Summer Glau and someday I will convince Bill how we need a whole category dedictated to her even though it will probably have nothing to do with the metrics of the TV business!

  • http://tvbythenumbers.com Robert Seidman

    Gary, no need to apologize. I love Summer Glau and someday I will convince Bill how we need a whole category dedictated to her even though it will probably have nothing to do with the metrics of the TV business!

  • Jack

    Gary, I think you are completely right. Yet, people continue to talk s**t about Summers acting in The Sarah Connor Chronicles. On the other hand Ms. Spears is a disgrace to her profession and no one seems to notice because it's T3H 8R1TNEY OMGOMGOMG!!11oneone.

  • Jack

    Gary, I think you are completely right. Yet, people continue to talk s**t about Summers acting in The Sarah Connor Chronicles. On the other hand Ms. Spears is a disgrace to her profession and no one seems to notice because it’s T3H 8R1TNEY OMGOMGOMG!!11oneone.

  • travis

    How do you know that prison break has been renewed???
    That's great news if its true.While the third season has not been as good compared to the 1st and 2nd i still think its a great show and would have been upset if it finished with no proper conclusion. Love SCCC too, particularly summer.. Got to bring both back

  • travis

    How do you know that prison break has been renewed???
    That’s great news if its true.While the third season has not been as good compared to the 1st and 2nd i still think its a great show and would have been upset if it finished with no proper conclusion. Love SCCC too, particularly summer.. Got to bring both back

  • http://tvbythenumbers.com Robert Seidman

    cuz it was widely reported in the mainstream media and on the Internet? Here's one version:

    http://www.eonline.com/news/article/index.jsp?u

  • http://tvbythenumbers.com Robert Seidman

    cuz it was widely reported in the mainstream media and on the Internet? Here’s one version:

    http://www.eonline.com/news/article/index.jsp?uuid=3bed55a7-0605-48a4-8a73-1585baa6462f

  • Steve

    Let's not forget the bigger picture. Sure the Britney thing was a gimmick, but a needed one to gain eyes for the most underrated comedy on TV, HIMYM. Gotta get that 4th season in and the way to do that is to draw ratings. CBS renews Big Bang Theory but leaves HIMYM on the bubble-HIMYM responds with 2 weeks in a row of better numbers. Renew it already CBS.

  • Steve

    Let’s not forget the bigger picture. Sure the Britney thing was a gimmick, but a needed one to gain eyes for the most underrated comedy on TV, HIMYM. Gotta get that 4th season in and the way to do that is to draw ratings. CBS renews Big Bang Theory but leaves HIMYM on the bubble-HIMYM responds with 2 weeks in a row of better numbers. Renew it already CBS.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Tried to submit comment very similar to Steve's (above) but it didn't go through… so

    … DITTO.

  • http://www.tv.com/users/vendbien/profile.php Jon V

    Tried to submit comment very similar to Steve’s (above) but it didn’t go through… so

    … DITTO.

  • Tony

    Well, my favorite show at the moment would be TSCC but if they used Britney as a gimmick to gain viewers they would lose at least one, me. I have no respect whatsoever for her, she's a talentless hack IMO. You can claim HIMYM uses her to get ratings but I think it's the other way around. I used to watch HIMYM but now I'm done with it.

    I love Jason Segel's acting by the way, ever since Freaks and Geeks.

  • Tony

    Well, my favorite show at the moment would be TSCC but if they used Britney as a gimmick to gain viewers they would lose at least one, me. I have no respect whatsoever for her, she’s a talentless hack IMO. You can claim HIMYM uses her to get ratings but I think it’s the other way around. I used to watch HIMYM but now I’m done with it.

    I love Jason Segel’s acting by the way, ever since Freaks and Geeks.

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