'

Nielsen Ratings Mon March 24: Youth Demo Loves Britney?

Categories: '

Written By

March 25th, 2008

Scoreboard for Mon. March 24, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 16.21 12.51 7.69 6.95 1.32
Rating/Share: Adults 18-49 4.2/11 4.4/11 2.4/6 2.4/6 0.6/2

ABC won the night in terms of viewers averaging almost 4 million more than second place CBS, but CBS won the coveted "youth" of the 18-49 demographic with its comedy lineup and a new episode of CSI: Miami.

ABC would've won the demo as well, but The Bachelor: London Calling lost more than half the overall viewers and half of the 18-49 viewers too, allowing CBS a little chest thumping for the night.   In it's best half hour, Dancing with the Stars had almost 21 million viewers (20.86 million) and a 5.2/13 in the demo.    In its best half hour all a British accent could pull in was 8.94 million which is a lot of people still, but still it lost more than half of the DWTS viewers and dived do a 2.9/7 in the 18-49 demo.  You may remember me as being in the 'lead-in doesn't really matter" camp -- this didn't put me off of that any.

Lena Headey as Sarah ConnorWhy the picture of Lena Headey who plays Sarah Connor?  It was another Monday night without Terminator: TSCC for one thing, but I haven't lost the love for Summer Glau, or Kaley Cuoco , for that matter.  But Britney's appearance on How I Met Your Mother bested Kaley C. and Big Bang Theory, and I'm not happy about it. 

It kind of bothers me that Britney is more of an 18-49 ratings juggernaut than Kaley.  I'm not surprised -- at all, I mean I know more people know who Britney is.  But while not surprised, still bothered.  And while I am willing to stoop pretty low sometimes, I have to draw the line when it comes to posting a picture of Ms. Spears.  I just couldn't bring myself to do it.  So I'm going with some Sarah Connor loving.

Big Bang drew 8.63 million and a 3.4/10, while a Britney-fueled Mother drew 10.62 million and a 4.5/12 in the Demo.   I think the thing that bothers me most is that it worked well enough where they might want to do it again.  But be humble Britney, the half hour you were guest-starring DWTS had 20.6 million viewers and a 5.0/13.   Also, CBS' top comedy is Two and a Half Men.  It pulled in 14.25 million and a 5.1/13 in the demo.  Better than Britney.

 CBS dominated the 10pm hour with the return of CSI: Miami drawing over 16 million in its best half hour with a 4.9/13 in the demo.   But I'll give a shoutout to Medium because when you can do a 3.0/8 in the demo at 10pm on 8.9 million viewers, that's not too shabby. 

New Amsterdam struggled to hang in for FOX, in its best half hour it did 6.4 million viewers and a 2.1/5 in the demo.  Hopefully bad news for New Amsterdam might be good news for Terminator: TSCC.  FOX came in last for the night, or next to last if you count the CW.

Taking the day off from creating a table, but Travis Yanan posted the half hourly data on Marc Berman's site and you can find the HH Ratings info from our friends at Zap2it

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Paid Advertisement
Looking to purchase a new DVD player or one of the many new LCD TVs available?  Check out this online shopping site and browse all of our electronics and televisions today!

 
  • Tony

    Oops, I almost forgot. Robert, you're not the only bitten by the Summer flu. Did you know the writer of TSCC Josh Friedman wrote the part of Cameron especially for Summer because…you guessed it, he was infatuated with her.

  • Tony

    Oops, I almost forgot. Robert, you’re not the only bitten by the Summer flu. Did you know the writer of TSCC Josh Friedman wrote the part of Cameron especially for Summer because…you guessed it, he was infatuated with her.

  • http://tvbythenumbers.com Robert Seidman

    I did not know that. I think the show was very well cast all around…and I wish I was any good at wrting a screenplay! ;)

  • http://tvbythenumbers.com Robert Seidman

    I did not know that. I think the show was very well cast all around…and I wish I was any good at wrting a screenplay! ;)

  • Tony

    {url]http://worthwatching.wordpress.com/2008/03/25/new-info-on-whedons-dollhouse/[/url]

    Here's the link if you're interested.

  • Tony

    {url]http://worthwatching.wordpress.com/2008/03/25/new-info-on-whedons-dollhouse/[/url]

    Here’s the link if you’re interested.

  • Mark

    At first glance I would say New Amsterdam is toast too. But just wanted your opinion on one thing. It seemed that it hung onto almost all of what little lead in from House it got and it was going up against 3 pretty highly rated shows in Deal or no deal, Two and half men, and Dancing.

    Now I love TSCC too and hope it comes back, but does the competition and the House ratings against weaker competition(granted a house repeat) help New Amsterdam's case at all?

  • Mark

    At first glance I would say New Amsterdam is toast too. But just wanted your opinion on one thing. It seemed that it hung onto almost all of what little lead in from House it got and it was going up against 3 pretty highly rated shows in Deal or no deal, Two and half men, and Dancing.

    Now I love TSCC too and hope it comes back, but does the competition and the House ratings against weaker competition(granted a house repeat) help New Amsterdam’s case at all?

  • http://tvbythenumbers.com Robert Seidman

    Mark — I'm not enamored with “lead-in”. I don't buy into it as a useful metric, so how much of it you hang on to (or even how much of it you lose) isn't especially meaningful to me.

    That said, when your best claim is that you hung on to most of the lead-in of a REPEAT, I don't see it as a good of a sign as say, outperforming a repeat. Also the House repeat had 8.2 million viewers the last half hour and the first 1/2 hour of NA had 6.4 million.

    I know there was a lot of competition from ABC & CBS between 8p-10p, but even still a repeat on FOX drew almost 2 million more viewers than NA. Perhaps House is a better lead-in for 2.5 Men, even though it's on another network…

  • http://tvbythenumbers.com Robert Seidman

    Mark — I’m not enamored with “lead-in”. I don’t buy into it as a useful metric, so how much of it you hang on to (or even how much of it you lose) isn’t especially meaningful to me.

    That said, when your best claim is that you hung on to most of the lead-in of a REPEAT, I don’t see it as a good of a sign as say, outperforming a repeat. Also the House repeat had 8.2 million viewers the last half hour and the first 1/2 hour of NA had 6.4 million.

    I know there was a lot of competition from ABC & CBS between 8p-10p, but even still a repeat on FOX drew almost 2 million more viewers than NA. Perhaps House is a better lead-in for 2.5 Men, even though it’s on another network…

  • Andrea

    I'm very happy about SCC. I also like NA, which seems to have a small, loyal fan base and good DVR -shift numbers (Jericho, anyone?) I'll be bummed to see it go–it would be a hit on F/X since that network really needs help.

    For the most part, network scripted fare is on the way out. They shouldn't even bother with pilots since most of these programs get canceled anyway. Stick with the reality and let cable handle the good stuff.

  • Andrea

    I’m very happy about SCC. I also like NA, which seems to have a small, loyal fan base and good DVR -shift numbers (Jericho, anyone?) I’ll be bummed to see it go–it would be a hit on F/X since that network really needs help.

    For the most part, network scripted fare is on the way out. They shouldn’t even bother with pilots since most of these programs get canceled anyway. Stick with the reality and let cable handle the good stuff.

  • Mark

    True enough, was just curious of your thoughts on it, thanks as always for the input!

  • Mark

    True enough, was just curious of your thoughts on it, thanks as always for the input!

  • Bill

    Robert, you don't have to convince me. Just add
    this link
    to your site.

  • Bill

    Robert, you don’t have to convince me. Just add
    this link
    to your site.

  • frankj

    Robert, if you're curious, here's the article about Summer. It's funny, I just sent this to someone else today too because of this very same part of the interview.

    IGN TV: I'm a big Firefly and Serenity fan, so I'm very familiar with Summer kicking ass. Was she easy to cast having seen her in that?
    Friedman: I love Summer. I tried casting Summer [before]; this was probably four years ago. The last pilot that I did, which never went anywhere, I had hired the same casting agents as Joss [Whedon] had. So they brought Summer in one day, and I fell in love with her. And I tried casting her, but I was in second position to Serenity, the movie. This was right before – Serenity was just starting up. I don't know if they were sure exactly it was gonna go. And I loved her and I used to carry her audition tape around with me and say “I want Summer Glau,” and they would always say “You can't have her. She's gonna do Serenity.” And I was like “Damn you, Joss Whedon!” And then obviously I saw her in Serenity and thought she was perfect in it and always kept her in mind. And like Lena, there was really no second choice. That part is basically written for her.

    As for Britney getting ratings, I think I have to chalk that up to the “train wreck” phenomenon more than anything else. She's nothing more than tabloid curiosity to so many people now, it's sad. And I think the networks know this. They're just that desperate for ratings it seems.

    That said, FOX seriously needs to get a move on with officially renewing Terminator. Prison Break didn't just get a full season, they're actually still talking about a spin-off! Yet, Sarah Connor beat Prison Break's ass every night they were on together. And not that I have anything against New Amsterdam or Canterbury's Law, I'm sure FOX wants to give them every chance to succeed too, but its becoming apparent that those two shows just don't seem to be pulling the younger audience like Terminator does. Add in the fact that Summer is just plain amazing and it's obvious FOX needs to quit waiting around and renew the show.

  • frankj

    Robert, if you’re curious, here’s the article about Summer. It’s funny, I just sent this to someone else today too because of this very same part of the interview.

    IGN TV: I’m a big Firefly and Serenity fan, so I’m very familiar with Summer kicking ass. Was she easy to cast having seen her in that?

    Friedman: I love Summer. I tried casting Summer [before]; this was probably four years ago. The last pilot that I did, which never went anywhere, I had hired the same casting agents as Joss [Whedon] had. So they brought Summer in one day, and I fell in love with her. And I tried casting her, but I was in second position to Serenity, the movie. This was right before – Serenity was just starting up. I don’t know if they were sure exactly it was gonna go. And I loved her and I used to carry her audition tape around with me and say “I want Summer Glau,” and they would always say “You can’t have her. She’s gonna do Serenity.” And I was like “Damn you, Joss Whedon!” And then obviously I saw her in Serenity and thought she was perfect in it and always kept her in mind. And like Lena, there was really no second choice. That part is basically written for her.

    As for Britney getting ratings, I think I have to chalk that up to the “train wreck” phenomenon more than anything else. She’s nothing more than tabloid curiosity to so many people now, it’s sad. And I think the networks know this. They’re just that desperate for ratings it seems.

    That said, FOX seriously needs to get a move on with officially renewing Terminator. Prison Break didn’t just get a full season, they’re actually still talking about a spin-off! Yet, Sarah Connor beat Prison Break’s ass every night they were on together. And not that I have anything against New Amsterdam or Canterbury’s Law, I’m sure FOX wants to give them every chance to succeed too, but its becoming apparent that those two shows just don’t seem to be pulling the younger audience like Terminator does. Add in the fact that Summer is just plain amazing and it’s obvious FOX needs to quit waiting around and renew the show.

  • http://tvbythenumbers.com Robert Seidman

    Nice linking!

    With Terminator 4 scheduled for a May 2009 release, how can they not give us one more season. Seems like there's just too many promotional opportunities via May sweeps.

    Still, I'm not sure the Terminator movie will really need the promo, and thus far Summer isn't in the cast (though, who knows!) I do know they have Christian Bale slated in the role of John Connor, and it would ne outrageously cool if they could work Summer in.

    I'm cross my fingest that FOX is holding off announcing the renewal so they can time it to announce Ms. Glau will be appearing in the movie too — I don't think it's begun filming yet.

  • http://tvbythenumbers.com Robert Seidman

    Nice linking!

    With Terminator 4 scheduled for a May 2009 release, how can they not give us one more season. Seems like there’s just too many promotional opportunities via May sweeps.

    Still, I’m not sure the Terminator movie will really need the promo, and thus far Summer isn’t in the cast (though, who knows!) I do know they have Christian Bale slated in the role of John Connor, and it would ne outrageously cool if they could work Summer in.

    I’m cross my fingest that FOX is holding off announcing the renewal so they can time it to announce Ms. Glau will be appearing in the movie too — I don’t think it’s begun filming yet.

© 2014 Tribune Digital Ventures