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Nielsen Ratings Mon March 24: Youth Demo Loves Britney?

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March 25th, 2008

Scoreboard for Mon. March 24, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 16.21 12.51 7.69 6.95 1.32
rating/Share: Adults 18-49 4.2/11 4.4/11 2.4/6 2.4/6 0.6/2

ABC won the night in terms of viewers averaging almost 4 million more than second place CBS, but CBS won the coveted "youth" of the 18-49 demographic with its comedy lineup and a new episode of CSI: Miami.

ABC would've won the demo as well, but The Bachelor: London Calling lost more than half the overall viewers and half of the 18-49 viewers too, allowing CBS a little chest thumping for the night.   In it's best half hour, Dancing with the Stars had almost 21 million viewers (20.86 million) and a 5.2/13 in the demo.    In its best half hour all a British accent could pull in was 8.94 million which is a lot of people still, but still it lost more than half of the DWTS viewers and dived do a 2.9/7 in the 18-49 demo.  You may remember me as being in the 'lead-in doesn't really matter" camp -- this didn't put me off of that any.

Lena Headey as Sarah ConnorWhy the picture of Lena Headey who plays Sarah Connor?  It was another Monday night without Terminator: TSCC for one thing, but I haven't lost the love for Summer Glau, or Kaley Cuoco , for that matter.  But Britney's appearance on How I Met Your Mother bested Kaley C. and Big Bang Theory, and I'm not happy about it. 

It kind of bothers me that Britney is more of an 18-49 ratings juggernaut than Kaley.  I'm not surprised -- at all, I mean I know more people know who Britney is.  But while not surprised, still bothered.  And while I am willing to stoop pretty low sometimes, I have to draw the line when it comes to posting a picture of Ms. Spears.  I just couldn't bring myself to do it.  So I'm going with some Sarah Connor loving.

Big Bang drew 8.63 million and a 3.4/10, while a Britney-fueled Mother drew 10.62 million and a 4.5/12 in the Demo.   I think the thing that bothers me most is that it worked well enough where they might want to do it again.  But be humble Britney, the half hour you were guest-starring DWTS had 20.6 million viewers and a 5.0/13.   Also, CBS' top comedy is Two and a Half Men.  It pulled in 14.25 million and a 5.1/13 in the demo.  Better than Britney.

 CBS dominated the 10pm hour with the return of CSI: Miami drawing over 16 million in its best half hour with a 4.9/13 in the demo.   But I'll give a shoutout to Medium because when you can do a 3.0/8 in the demo at 10pm on 8.9 million viewers, that's not too shabby. 

New Amsterdam struggled to hang in for FOX, in its best half hour it did 6.4 million viewers and a 2.1/5 in the demo.  Hopefully bad news for New Amsterdam might be good news for Terminator: TSCC.  FOX came in last for the night, or next to last if you count the CW.

Taking the day off from creating a table, but Travis Yanan posted the half hourly data on Marc Berman's site and you can find the HH Ratings info from our friends at Zap2it

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://newamsterdam-forever.com John T. Folden

    Actually, I don't think that TSCC would have done measurably better if it were in the same situation as NA currently is… TSCC had a decent lead in and less competition.

    …and before you think that lead-ins don't matter, there's a reason FOX previews shows after American Idol.

  • http://newamsterdam-forever.com John T. Folden

    Actually, I don’t think that TSCC would have done measurably better if it were in the same situation as NA currently is… TSCC had a decent lead in and less competition.

    …and before you think that lead-ins don’t matter, there’s a reason FOX previews shows after American Idol.

  • http://tvbythenumbers.com Robert Seidman

    I think lead-in matters just not very much! but exactly as much as you just said. Sure, even though NA LOST half the lead in from Idol, but that's still a better lead-in than a rerun of House. But, then these shows don't stand on their own. But we can pretty much count on one hand all the shows doing a 12.0 HH rating or better, and when you go below that, please show me how much it matters?

    I think FOX did the right thing with NA. Air it twice after Idol and then see if people like it enough to go find it on their own. The answer is they didn't. I don't know whether this means FOX needs to anchor shows after Idol longer than two airings or not.

    But I think you're right about TSCC not doing measurably better in the same situation, but wrong about Prison Break being a measurably better lead-in than a House repeat. The numbers don't support that.

  • http://tvbythenumbers.com Robert Seidman

    I think lead-in matters just not very much! but exactly as much as you just said. Sure, even though NA LOST half the lead in from Idol, but that’s still a better lead-in than a rerun of House. But, then these shows don’t stand on their own. But we can pretty much count on one hand all the shows doing a 12.0 HH rating or better, and when you go below that, please show me how much it matters?

    I think FOX did the right thing with NA. Air it twice after Idol and then see if people like it enough to go find it on their own. The answer is they didn’t. I don’t know whether this means FOX needs to anchor shows after Idol longer than two airings or not.

    But I think you’re right about TSCC not doing measurably better in the same situation, but wrong about Prison Break being a measurably better lead-in than a House repeat. The numbers don’t support that.

  • frankj

    Nothing against NA, but last I checked Sarah Connor never got the benefit of Idol lead-ins. Prison Break was a questionable lead-in, and Moment of Truth was a terrible lead-in. Completely incompatible fan bases.

    In fact NA and Sarah Connor probably would have done better if FOX had just paired them both on the same night. At least it's a similar audience. As it is, I think for next season FOX should seriously consider pairing TSCC with Dollhouse. That way all the Summer/Firefly/Whedon/Buffy/Eliza/Angel/Terminator fans can tune in on the same night.

  • frankj

    Nothing against NA, but last I checked Sarah Connor never got the benefit of Idol lead-ins. Prison Break was a questionable lead-in, and Moment of Truth was a terrible lead-in. Completely incompatible fan bases.

    In fact NA and Sarah Connor probably would have done better if FOX had just paired them both on the same night. At least it’s a similar audience. As it is, I think for next season FOX should seriously consider pairing TSCC with Dollhouse. That way all the Summer/Firefly/Whedon/Buffy/Eliza/Angel/Terminator fans can tune in on the same night.

  • frankj

    Robert, there have been some rumors that if a second season gets the greenlight from FOX, the T4 people want to discuss incorporating some of the series elements into the movie.

    I am HOPING that means Summer gets a part. That would just be incredible.

    Also, the thinking (okay, the rumor) is that since Warner Brothers has a hand in both T4 and SCC, they might make a season two pretty attractive price-wise to FOX, and make it up with DVD sales.

  • frankj

    Robert, there have been some rumors that if a second season gets the greenlight from FOX, the T4 people want to discuss incorporating some of the series elements into the movie.

    I am HOPING that means Summer gets a part. That would just be incredible.

    Also, the thinking (okay, the rumor) is that since Warner Brothers has a hand in both T4 and SCC, they might make a season two pretty attractive price-wise to FOX, and make it up with DVD sales.

  • http://newamsterdam-forever.com John T. Folden

    Robert, I agree the bare numbers wouldn’t indicate it as such, but it seems to me that the TYPE of show used as a lead-in, also, possibly matters? Otherwise networks wouldn’t fret so much about how and where they scheduled shows.

    As well, people did go looking for NA after it moved, to Monday, nearly 9 million of them. Then of course DwtS started airing and we’re left with what we see today – which is the same place I think TSCC would be in.

    FrankJ, TSCC got the benefit of following a 37.3 million audience for the last hour of the New York Giants-Dallas Cowboys NFC semifinal. Note that TSCC LOST HALF of the lead in audience, as well.

  • http://newamsterdam-forever.com John T. Folden

    Robert, I agree the bare numbers wouldn't indicate it as such, but it seems to me that the TYPE of show used as a lead-in, also, possibly matters? Otherwise networks wouldn't fret so much about how and where they scheduled shows.

    As well, people did go looking for NA after it moved, to Monday, nearly 9 million of them. Then of course DwtS started airing and we're left with what we see today – which is the same place I think TSCC would be in.

    FrankJ, TSCC got the benefit of following a 37.3 million audience for the last hour of the New York Giants-Dallas Cowboys NFC semifinal. Note that TSCC LOST HALF of the lead in audience, as well.

  • http://tvbythenumbers.com Robert Seidman

    Indeed, the premiere of TSCC had a huge lead in — but only once, as opposed to New Amsterdam’s twice.

    I think for shows with 20 million viewers or more, the lead-in is important if for no other reason that promoting the lead-out. I think the networks main goal is to establish a routine. In some cases they succeed (CBS Monday, Wed and Thur), ABC, at least when it has DWTS has Sun, Mon, Tue, Thu, etc. There are quite a few days a week though where the networks struggle to create a routine.

    In the new world, I don’t know that they can reasonably expect to more than 3 or 4 days a week.

    Again, lead-in has some value around huge anchor shows. Idol, DWTS, CSI, Grey’s, Desperate Housewives, and I suppose Law & Order. There aren’t many of them.

  • http://tvbythenumbers.com Robert Seidman

    Indeed, the premiere of TSCC had a huge lead in — but only once, as opposed to New Amsterdam's twice.

    I think for shows with 20 million viewers or more, the lead-in is important if for no other reason that promoting the lead-out. I think the networks main goal is to establish a routine. In some cases they succeed (CBS Monday, Wed and Thur), ABC, at least when it has DWTS has Sun, Mon, Tue, Thu, etc. There are quite a few days a week though where the networks struggle to create a routine.

    In the new world, I don't know that they can reasonably expect to more than 3 or 4 days a week.

    Again, lead-in has some value around huge anchor shows. Idol, DWTS, CSI, Grey's, Desperate Housewives, and I suppose Law & Order. There aren't many of them.

  • Gary

    Remember the last 2 episodes of TSCC had no lead-in. It was it’s own lead in and those numbers still dwarf NA’s latest numbers. The House repeat gained a lot of viewers in the last half hour yet they vanished like thin air when NA aired. IMO both shows had equal opportunities but TSCC came out on top. Don’t forget the demo in which NA scores considerably lower ratings than TSCC. Ofcourse the quality of both shows should be taken into account. TSCC also wins that easily but that’s a matter of taste, and that is just my opinion. If anything CL is the big victim here. It never had the benefit of an AI lead-in and was doomed from the start. The only hope for NA is the Friday “death slot” right after Bones. Yesterday proved it can’t hold it’s own on a Monday. One last thing, TSCC constantly improved in it’s second half hour while NA seems to be bleeding almost every week.

  • Gary

    Remember the last 2 episodes of TSCC had no lead-in. It was it's own lead in and those numbers still dwarf NA's latest numbers. The House repeat gained a lot of viewers in the last half hour yet they vanished like thin air when NA aired. IMO both shows had equal opportunities but TSCC came out on top. Don't forget the demo in which NA scores considerably lower ratings than TSCC. Ofcourse the quality of both shows should be taken into account. TSCC also wins that easily but that's a matter of taste, and that is just my opinion. If anything CL is the big victim here. It never had the benefit of an AI lead-in and was doomed from the start. The only hope for NA is the Friday “death slot” right after Bones. Yesterday proved it can't hold it's own on a Monday. One last thing, TSCC constantly improved in it's second half hour while NA seems to be bleeding almost every week.

  • Jack

    Ahahah, i love it when ‘ratings for monday’ talkback turns into Summer and TSCC worshiping. The best thing about it is that Terminator has been off the air for 3 or 4 weeks. Keep up the good work! :-)))

  • Jack

    Ahahah, i love it when 'ratings for monday' talkback turns into Summer and TSCC worshiping. The best thing about it is that Terminator has been off the air for 3 or 4 weeks. Keep up the good work! :-)))

  • frankj

    Awesome, isn’t it?

    btw, Summer fans (which is probably everyone still checking this thread), I just heard that T:SCC and Summer got some worship from a place I never would have expected: CBS.

    The T:TSCC-fandom appears to be coming from all angles these days, the show was featured in the opening dialog of the CBS sitcom The Big Bang Theory yesterday!

    I’m curious if anyone saw this episode? Robert? You watch that show don’t you?

  • frankj

    Awesome, isn't it?

    btw, Summer fans (which is probably everyone still checking this thread), I just heard that T:SCC and Summer got some worship from a place I never would have expected: CBS.

    The T:TSCC-fandom appears to be coming from all angles these days, the show was featured in the opening dialog of the CBS sitcom The Big Bang Theory yesterday!

    I'm curious if anyone saw this episode? Robert? You watch that show don't you?

  • Jack

    I've watched it! It was pretty awesome! They actually mentioned Summer! Actually they didn't but the dialogue goes something like this:

    The scene involved two guys talking about the movies, Miles Dyson and the new Terminator tv show.
    One guy asks why would SkyNet build a petite 17-year-old killer robot, and the other guy responds 'maybe they are kinky?' Something like that.

  • Jack

    I’ve watched it! It was pretty awesome! They actually mentioned Summer! Actually they didn’t but the dialogue goes something like this:

    The scene involved two guys talking about the movies, Miles Dyson and the new Terminator tv show.
    One guy asks why would SkyNet build a petite 17-year-old killer robot, and the other guy responds ‘maybe they are kinky?’ Something like that.

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