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Nielsen Ratings Tue, Mar 25: Idol Beats Dancing, Au Revoir Jericho

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March 26th, 2008

Scoreboard for Tue. March 25, 2008 FOX ABC NBC CBS CW
Total Viewers (million) 20.99 12.67 8.06 7.11 1.64
rating/Share: Adults 18-49 8.3/21 3.0/8 2.9/6 2.0/5 0.7/2

American Idol was on for an hour and a half and FOX won the night in a blowout.  Even with an hour of Dancing with the Stars (two hours, if you count the recap), ABC was a very, very distant second.   DWTS is a hit for ABC, but it's no AI.  Especially in the 18-49 where AI drew a 9.6/24 and the DWTS results show a 3.8/9.   Idol's domination is kind of scary.

While the spread between total viewers between American Idol and Dancing with the Stars was smaller than the spread between DWTS and The Biggest Loser,  the gap in the 18-49 ratings was much smaller.  Loser had a 3.1/8 among 18-49 viewers in the overnight ratings. Not too shabby up against AI and DWTS! 

In last place (unless you count the CW) was CBS, with an NCIS repeat, Big Brother, and the series finale of Jericho performed pretty much exactly the way they have for the last few weeks. Which, other than NCIS was not so great. 

I enjoyed the Jericho finale -- even though they didn't nuke Cheyenne, there were still enough explosions (and aciton) to keep me happy.  and I wish there was some way for me to buy the unaired cliffhanger right now.  I'm sure I'd pay $5 for it.

One note for Reaper fans.  A Reaper repeat outdrew a new Beauty and the Geek in total viewers.  That can't be a bad thing for its quest for renewal.

Tuesday Night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol 8p-9:30p 24.38 9.6/24 14.3
  CBS NCIS (Repeat) 9.4 1.9/5 6.3
  NBC The Biggest Loser (8p-10p) 7.86 3.1/8 5.1
  ABC Dancing with the Stars Recap (8p-9p) 10.43 2.1/6 7.1
  CW Beauty and the Geek 1.62 0.7/2 1.3
           
           
9:00 CBS Big Brother 9 5.95 2.2/5 3.4
  ABC Dancing with the Stars 17.9 3.8/9 11.4
  CW Reaper (Repeat) 1.67 0.6/2 1.2
           
10:00 CBS Jericho 5.99 1.9/5 3.4
  NBC Law & Order: SVU (Repeat) 8.54 2.6/7 6.4
  ABC Primetime: What Would You Do? 10.4 3.2/9 7.2

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Danielle

    Oh Jericho, you break my heart with these numbers. How does Law and Order do it???

  • Danielle

    Oh Jericho, you break my heart with these numbers. How does Law and Order do it???

  • Ryan

    As i said the system if flawed and only people suffering are the viewers. There are so many more choices on TV and there are some many ppl that are sheep and watch same general thing and these are the ppl that have boxes for the most part. I bet you if go to some of the Nielsen ppls houses and then knock on there neighborhood door most ppl probably aren't watching what he is.

    Sad thing is TV networks won't grow up and try to get a new system on the go. Why don't we just do this with everything else since it works.

    From now on 1 person out of 20 000 gets to vote for the next president the rest of you don't get to vote regardless if you agree with that 1 person. I bet that cook up a big stink ppl wouldn't stand for it.

    TV is is the same way now 1 person speaks for way to many.

    American's Perception of how things work in the TV world aka nielsen pisses me off.

  • Ryan

    As i said the system if flawed and only people suffering are the viewers. There are so many more choices on TV and there are some many ppl that are sheep and watch same general thing and these are the ppl that have boxes for the most part. I bet you if go to some of the Nielsen ppls houses and then knock on there neighborhood door most ppl probably aren’t watching what he is.

    Sad thing is TV networks won’t grow up and try to get a new system on the go. Why don’t we just do this with everything else since it works.

    From now on 1 person out of 20 000 gets to vote for the next president the rest of you don’t get to vote regardless if you agree with that 1 person. I bet that cook up a big stink ppl wouldn’t stand for it.

    TV is is the same way now 1 person speaks for way to many.

    American’s Perception of how things work in the TV world aka nielsen pisses me off.

  • Kramer

    After following the DirecTV live viewers in each of the markets, I am convinced that the ratings are spot on. In a lot of cases, it almost seems that Jericho has been getting higher ratings than it even should. Just face the facts, not a lot of people watch this program, no matter how good you think it is. I guess the ratings are ok for everyone else, but not for Jericho? Even if you eliminated everyone but those who have Nielson boxes, those special families have at least a 30% dropoff rate from this show. Out of the millions of people who watch TV, how you can not at least say that represents some of the viewing public? The show just never found an audience, it's as simple as that.

  • Kramer

    After following the DirecTV live viewers in each of the markets, I am convinced that the ratings are spot on. In a lot of cases, it almost seems that Jericho has been getting higher ratings than it even should. Just face the facts, not a lot of people watch this program, no matter how good you think it is. I guess the ratings are ok for everyone else, but not for Jericho? Even if you eliminated everyone but those who have Nielson boxes, those special families have at least a 30% dropoff rate from this show. Out of the millions of people who watch TV, how you can not at least say that represents some of the viewing public? The show just never found an audience, it’s as simple as that.

  • http://tvbythenumbers.com Robert Seidman

    Kramer, I'm with you, but you'll never convince someone like Ryan or anyone who believes there is such huge flaws in the Nielsen measurement that there is a conspiracy against Jericho. I won't convince them either.

    But to put it in a proper perspective, I know a woman who has huge problems with alcohol to the point of being a fall-down, blackout drunk on a consistent basis. And trying to convince her to get help met with about the same results as trying to convince the Jericho Nielsen conspiracy theorists that just not enough people watched the show.

    It doesn't break my heart that I couldn't convince Ryan or Kennith that Nielsen isn't out to get them. I'll miss Jericho, but, it's just a TV show. And because I'm a slacker of a son who was consumed with overnight ratings, I'm just realizing that today (3/26) would've been my mom's 75th birthday. I miss her a lot more than I'll miss Jericho. Happy 75th, mom.

  • http://tvbythenumbers.com Robert Seidman

    Kramer, I’m with you, but you’ll never convince someone like Ryan or anyone who believes there is such huge flaws in the Nielsen measurement that there is a conspiracy against Jericho. I won’t convince them either.

    But to put it in a proper perspective, I know a woman who has huge problems with alcohol to the point of being a fall-down, blackout drunk on a consistent basis. And trying to convince her to get help met with about the same results as trying to convince the Jericho Nielsen conspiracy theorists that just not enough people watched the show.

    It doesn’t break my heart that I couldn’t convince Ryan or Kennith that Nielsen isn’t out to get them. I’ll miss Jericho, but, it’s just a TV show. And because I’m a slacker of a son who was consumed with overnight ratings, I’m just realizing that today (3/26) would’ve been my mom’s 75th birthday. I miss her a lot more than I’ll miss Jericho. Happy 75th, mom.

  • Guess Who

    Why do people keep arguing that the flawed Nielsen system only hurts Jericho? Doesnt seem to hurt NCIS or Law & Order or any of a dozen other shows like CSI or LOST. Seems as if people cant get over the fact that millions of Season 1 fans jumped ship because they simply didnt like Season 2.

  • Guess Who

    Why do people keep arguing that the flawed Nielsen system only hurts Jericho? Doesnt seem to hurt NCIS or Law & Order or any of a dozen other shows like CSI or LOST. Seems as if people cant get over the fact that millions of Season 1 fans jumped ship because they simply didnt like Season 2.

  • KIC

    Wow, nice to be compared to a falling down drunk. You really know how to make friends and influence people.

  • KIC

    Wow, nice to be compared to a falling down drunk. You really know how to make friends and influence people.

  • http://tvbythenumbers.com Robert Seidman

    Nice of you to care more about a tv show than a real life person…wow.

  • http://tvbythenumbers.com Robert Seidman

    Nice of you to care more about a tv show than a real life person…wow.

  • LukeyDukey

    Robert, Touché! I will miss Jericho, but there are tons of things far more important than a tv show. Great point!

  • LukeyDukey

    Robert, Touché! I will miss Jericho, but there are tons of things far more important than a tv show. Great point!

  • Julia

    Ryan, out of curiosity, how would you like this new system to work? If it involves a group monitoring everything everyone watches, no thank you. I'd rather not be put in a situation where I have no choice over the monitoring of my viewing habits.

  • Julia

    Ryan, out of curiosity, how would you like this new system to work? If it involves a group monitoring everything everyone watches, no thank you. I’d rather not be put in a situation where I have no choice over the monitoring of my viewing habits.

  • Danielle

    I think Nielsen ratings are certainly imperfect but its the messurement we use so we have to go by it.

    My biggest beef is that I just wish we didn't live in a world where the content of a show has no actual value. As long as eyes are on the screen, it could be the worst scripted television show to hit the airwaves in fifty years and networks wouldn't care.

    I guess a world where television content is based on more than just numbers is a fantasy lala land though. In order for shows to be made money has to be invested into them. To get money invested into them, you have to sell commerical time to advertisers. The only way advertisers are going to buy commerical time is if a show is going to have lots of people watching it. Its as simple as that.

    Basically viewers are not the clients of network and cable television, advertisers are. And unless you have a nielsen box, kicking and screaming and saying you aren't going to watch CBS anymore is pointless (because they really don't care) and in most cases its not even true. All it will take is one show that draws you in and you'll be back–probably getting your heart broken again.

  • Danielle

    I think Nielsen ratings are certainly imperfect but its the messurement we use so we have to go by it.

    My biggest beef is that I just wish we didn’t live in a world where the content of a show has no actual value. As long as eyes are on the screen, it could be the worst scripted television show to hit the airwaves in fifty years and networks wouldn’t care.

    I guess a world where television content is based on more than just numbers is a fantasy lala land though. In order for shows to be made money has to be invested into them. To get money invested into them, you have to sell commerical time to advertisers. The only way advertisers are going to buy commerical time is if a show is going to have lots of people watching it. Its as simple as that.

    Basically viewers are not the clients of network and cable television, advertisers are. And unless you have a nielsen box, kicking and screaming and saying you aren’t going to watch CBS anymore is pointless (because they really don’t care) and in most cases its not even true. All it will take is one show that draws you in and you’ll be back–probably getting your heart broken again.

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