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Nielsen Ratings Tue, Mar 25: Idol Beats Dancing, Au Revoir Jericho

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March 26th, 2008

Scoreboard for Tue. March 25, 2008 FOX ABC NBC CBS CW
Total Viewers (million) 20.99 12.67 8.06 7.11 1.64
rating/Share: Adults 18-49 8.3/21 3.0/8 2.9/6 2.0/5 0.7/2

American Idol was on for an hour and a half and FOX won the night in a blowout.  Even with an hour of Dancing with the Stars (two hours, if you count the recap), ABC was a very, very distant second.   DWTS is a hit for ABC, but it's no AI.  Especially in the 18-49 where AI drew a 9.6/24 and the DWTS results show a 3.8/9.   Idol's domination is kind of scary.

While the spread between total viewers between American Idol and Dancing with the Stars was smaller than the spread between DWTS and The Biggest Loser,  the gap in the 18-49 ratings was much smaller.  Loser had a 3.1/8 among 18-49 viewers in the overnight ratings. Not too shabby up against AI and DWTS! 

In last place (unless you count the CW) was CBS, with an NCIS repeat, Big Brother, and the series finale of Jericho performed pretty much exactly the way they have for the last few weeks. Which, other than NCIS was not so great. 

I enjoyed the Jericho finale -- even though they didn't nuke Cheyenne, there were still enough explosions (and aciton) to keep me happy.  and I wish there was some way for me to buy the unaired cliffhanger right now.  I'm sure I'd pay $5 for it.

One note for Reaper fans.  A Reaper repeat outdrew a new Beauty and the Geek in total viewers.  That can't be a bad thing for its quest for renewal.

Tuesday Night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol 8p-9:30p 24.38 9.6/24 14.3
  CBS NCIS (Repeat) 9.4 1.9/5 6.3
  NBC The Biggest Loser (8p-10p) 7.86 3.1/8 5.1
  ABC Dancing with the Stars Recap (8p-9p) 10.43 2.1/6 7.1
  CW Beauty and the Geek 1.62 0.7/2 1.3
           
           
9:00 CBS Big Brother 9 5.95 2.2/5 3.4
  ABC Dancing with the Stars 17.9 3.8/9 11.4
  CW Reaper (Repeat) 1.67 0.6/2 1.2
           
10:00 CBS Jericho 5.99 1.9/5 3.4
  NBC Law & Order: SVU (Repeat) 8.54 2.6/7 6.4
  ABC Primetime: What Would You Do? 10.4 3.2/9 7.2

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • kayarn

    part of the problem with shows like jericho, lost, heroes, etc. is that they are serialized. meaning, you cant really miss an episode and you cant really pick it up in the middle.

    sitcoms and procedural shows like the csi's and the law and order's dont have this problem. you can watch anyone one random episode and understand whats going on. reality shows are also basically like this, though shows like survivor and big brother need to be watched from the first episode of each season.

    so with that said, audiences for serialized shows have nowhere to but down. nobody is jumping on board, people are only jumping off. with any show, audience will fluctuate randomally up and down each week. with lost, when people miss 1-2 episodes, they then feel confused with the next one they see and might not come back and watch the show.

    jericho wasnt really all that good to begin with, but just considering what kind of show it is, the numbers were really never going to skyrocket.

  • kayarn

    part of the problem with shows like jericho, lost, heroes, etc. is that they are serialized. meaning, you cant really miss an episode and you cant really pick it up in the middle.

    sitcoms and procedural shows like the csi’s and the law and order’s dont have this problem. you can watch anyone one random episode and understand whats going on. reality shows are also basically like this, though shows like survivor and big brother need to be watched from the first episode of each season.

    so with that said, audiences for serialized shows have nowhere to but down. nobody is jumping on board, people are only jumping off. with any show, audience will fluctuate randomally up and down each week. with lost, when people miss 1-2 episodes, they then feel confused with the next one they see and might not come back and watch the show.

    jericho wasnt really all that good to begin with, but just considering what kind of show it is, the numbers were really never going to skyrocket.

  • Jon V

    p.s. – That WAS the problem… my website link must be on the 'restricted' list – so I pulled it.

    Had several comments this past week, but they never posted and reposts came back 'oops… didn't you just say that'.

  • Jon V

    p.s. – That WAS the problem… my website link must be on the ‘restricted’ list – so I pulled it.

    Had several comments this past week, but they never posted and reposts came back ‘oops… didn’t you just say that’.

  • Danielle

    Thats true as well. As soon as you miss an episode or just get bored with where a show is going and stop watching you're out of the loop and there's really no coming back from it. Not without some effort.

    Myself, I'm a TV on DVD girl. I don't even bother with 24 or Lost most of the time, just wait until they're on DVD and buy them and marathon it. No commericals, I can watch them as fast or as slow as I want and things just flow so much more smoothly when you aren't being interupted every few minutes for that sprint commerical you've seen twelve thousand times.

  • Danielle

    Thats true as well. As soon as you miss an episode or just get bored with where a show is going and stop watching you’re out of the loop and there’s really no coming back from it. Not without some effort.

    Myself, I’m a TV on DVD girl. I don’t even bother with 24 or Lost most of the time, just wait until they’re on DVD and buy them and marathon it. No commericals, I can watch them as fast or as slow as I want and things just flow so much more smoothly when you aren’t being interupted every few minutes for that sprint commerical you’ve seen twelve thousand times.

  • http://tvbythenumbers.com Robert Seidman

    JonV, a.) sorry about your issues w/commenting, if they happen again please e-mail me and I'll look into it. B.)we won't have anything definitive for 3/24 until April 1.

    you could look around here:
    http://www.medialifemagazine.com/artman2/publis

    or on Zap http://www.zap2it.com/tv/ratings/zap-ratings032

    but i wouldn't say they were definitive

  • http://tvbythenumbers.com Robert Seidman

    JonV, a.) sorry about your issues w/commenting, if they happen again please e-mail me and I’ll look into it. B.)we won’t have anything definitive for 3/24 until April 1.

    you could look around here:
    http://www.medialifemagazine.com/artman2/publish/Overnights_50/CBS_spears_a_win_with_its_fresh_shows.asp

    or on Zap http://www.zap2it.com/tv/ratings/zap-ratings032408,0,1401480.story

    but i wouldn’t say they were definitive

  • Danielle

    Julia –

    LOL true enough!! Its just one of the freshest in my mind. How about Drive when Fox cancelled them? Some people claimed they'd never watch the network again. You wanna bet everyone of them is tuning in for Dollhouse next fall?

    Poor, poor CW. Please don't go under. If only for the sake of my true love, Supernatural.

  • Danielle

    Julia –

    LOL true enough!! Its just one of the freshest in my mind. How about Drive when Fox cancelled them? Some people claimed they’d never watch the network again. You wanna bet everyone of them is tuning in for Dollhouse next fall?

    Poor, poor CW. Please don’t go under. If only for the sake of my true love, Supernatural.

  • Guess Who

    LOST has no problem finding enough fans to stay on the air? What is Jerichos problems? LOST moved nights and fans still found it. LOST had as long of a hiatus as Jericho did and once again it has no problem staying on the air. LOST has tougher competition too.

  • Guess Who

    LOST has no problem finding enough fans to stay on the air? What is Jerichos problems? LOST moved nights and fans still found it. LOST had as long of a hiatus as Jericho did and once again it has no problem staying on the air. LOST has tougher competition too.

  • http://tvbythenumbers.com Robert Seidman

    Guess Who, you are correct. And LOST was also much better paced its first 17 episodes than Jericho. Still, the chances of LOST growing its viewer base aren't good for the reasons Kayarn states

  • http://tvbythenumbers.com Robert Seidman

    Guess Who, you are correct. And LOST was also much better paced its first 17 episodes than Jericho. Still, the chances of LOST growing its viewer base aren’t good for the reasons Kayarn states

  • jay turney

    I have never watched Idol, and I have seen half an episode of Dancing because I like women dancers from Cyd Charisse to modern – the hardest workers in show biz. But I realized the grimacing clowning male contingent must be a real turnoff for young viewers. And yes, AI is a juggernaut like Wall St has been. I don't know why, but it keeps grinding along.

  • jay turney

    I have never watched Idol, and I have seen half an episode of Dancing because I like women dancers from Cyd Charisse to modern – the hardest workers in show biz. But I realized the grimacing clowning male contingent must be a real turnoff for young viewers. And yes, AI is a juggernaut like Wall St has been. I don’t know why, but it keeps grinding along.

  • http://tvbythenumbers.com Robert Seidman

    By the way Danielle, you must be my sister from another mister. I'm a TV on DVD (or more accuartely digital episodes on my TV or my ipod/iPhone) kinda guy. I didn't begin watching LOST, or House until there were 3 seasons of each. By then I was willing to make the commitment because I know if nothing else there were 70 or so episodes at least. I didn't jump on the Wire until about 2 months before season 5 premiered.

    This method serves several purposes:

    1.) you know how many episodes are available to you if you wind up liking the show
    2.) you can BINGE! I love binging on good TV
    3.) no commericals and if you're binging you can zoom right through all the “previously on LOST…” style stuff.

    It's my favorite way to watch shows, no question.

  • http://tvbythenumbers.com Robert Seidman

    By the way Danielle, you must be my sister from another mister. I’m a TV on DVD (or more accuartely digital episodes on my TV or my ipod/iPhone) kinda guy. I didn’t begin watching LOST, or House until there were 3 seasons of each. By then I was willing to make the commitment because I know if nothing else there were 70 or so episodes at least. I didn’t jump on the Wire until about 2 months before season 5 premiered.

    This method serves several purposes:

    1.) you know how many episodes are available to you if you wind up liking the show
    2.) you can BINGE! I love binging on good TV
    3.) no commericals and if you’re binging you can zoom right through all the “previously on LOST…” style stuff.

    It’s my favorite way to watch shows, no question.

  • Julia

    Hey, Guess Who, while I don't disagree with you at all, Lost certainly has lost a lot of viewers since its first and second seasons. A lot of that has to do with the direction of the show, but the hiatus in season three definitely didn't help, along with the time period change. Sure, a time period change made no difference between seasons one and two, but I'm sure that contributed in season three.

    Of course, Lost started with a much bigger base than Jericho, so it could afford to lose much more. But you can't argue that a hiatus and time period change didn't harm it at all.

    (I'm saying this not as a Lost or Jericho fan, BTW. Never watched either. Totally neutral on the subject.)

  • Julia

    Hey, Guess Who, while I don’t disagree with you at all, Lost certainly has lost a lot of viewers since its first and second seasons. A lot of that has to do with the direction of the show, but the hiatus in season three definitely didn’t help, along with the time period change. Sure, a time period change made no difference between seasons one and two, but I’m sure that contributed in season three.

    Of course, Lost started with a much bigger base than Jericho, so it could afford to lose much more. But you can’t argue that a hiatus and time period change didn’t harm it at all.

    (I’m saying this not as a Lost or Jericho fan, BTW. Never watched either. Totally neutral on the subject.)

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