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Nielsen Ratings Tue, Mar 25: Idol Beats Dancing, Au Revoir Jericho

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March 26th, 2008

Scoreboard for Tue. March 25, 2008 FOX ABC NBC CBS CW
Total Viewers (million) 20.99 12.67 8.06 7.11 1.64
Rating/Share: Adults 18-49 8.3/21 3.0/8 2.9/6 2.0/5 0.7/2

American Idol was on for an hour and a half and FOX won the night in a blowout.  Even with an hour of Dancing with the Stars (two hours, if you count the recap), ABC was a very, very distant second.   DWTS is a hit for ABC, but it's no AI.  Especially in the 18-49 where AI drew a 9.6/24 and the DWTS results show a 3.8/9.   Idol's domination is kind of scary.

While the spread between total viewers between American Idol and Dancing with the Stars was smaller than the spread between DWTS and The Biggest Loser,  the gap in the 18-49 ratings was much smaller.  Loser had a 3.1/8 among 18-49 viewers in the overnight ratings. Not too shabby up against AI and DWTS! 

In last place (unless you count the CW) was CBS, with an NCIS repeat, Big Brother, and the series finale of Jericho performed pretty much exactly the way they have for the last few weeks. Which, other than NCIS was not so great. 

I enjoyed the Jericho finale -- even though they didn't nuke Cheyenne, there were still enough explosions (and aciton) to keep me happy.  and I wish there was some way for me to buy the unaired cliffhanger right now.  I'm sure I'd pay $5 for it.

One note for Reaper fans.  A Reaper repeat outdrew a new Beauty and the Geek in total viewers.  That can't be a bad thing for its quest for renewal.

Tuesday Night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol 8p-9:30p 24.38 9.6/24 14.3
  CBS NCIS (Repeat) 9.4 1.9/5 6.3
  NBC The Biggest Loser (8p-10p) 7.86 3.1/8 5.1
  ABC Dancing with the Stars Recap (8p-9p) 10.43 2.1/6 7.1
  CW Beauty and the Geek 1.62 0.7/2 1.3
           
           
9:00 CBS Big Brother 9 5.95 2.2/5 3.4
  ABC Dancing with the Stars 17.9 3.8/9 11.4
  CW Reaper (Repeat) 1.67 0.6/2 1.2
           
10:00 CBS Jericho 5.99 1.9/5 3.4
  NBC Law & Order: SVU (Repeat) 8.54 2.6/7 6.4
  ABC Primetime: What Would You Do? 10.4 3.2/9 7.2

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • kernel

    Why not counter Nielsen’s with a survey conducted by fans? Jericho fans can poll people in their neighborhood, workplace or social networks with simple questions such as “Did you watch Jericho?” and “In which media?”. I am sure there will be plenty of willing volunteers from amongst the passionate fanbase at the CBS Jericho Message Board and other forums. I am also certain from amongst those thousands we are able to find help from statisticians to coordinate and document this exercise. The proposed survey can be organized nationwide with samples taken from locations across the country.

    If the findings were to resemble Nielsen’s, then we can safely conclude that audiences prefer to watch no-brainers nowadays. If the results were to turn out a larger percentage of viewers for Jericho, these results can be used as ammunition in the fight to save Jericho. Are we prepared to try this?

    Questions may be raised about the validity of the randomness and sample size in this proposal. Well, the same can be said about the randomness of Nielsen’s research. Your commenters have very often raised the issue of just how random are the people who choose to accept a box. As for the likely small sample size – as per your previous posts, a sample is a sample.

  • kernel

    Why not counter Nielsen's with a survey conducted by fans? Jericho fans can poll people in their neighborhood, workplace or social networks with simple questions such as “Did you watch Jericho?” and “In which media?”. I am sure there will be plenty of willing volunteers from amongst the passionate fanbase at the CBS Jericho Message Board and other forums. I am also certain from amongst those thousands we are able to find help from statisticians to coordinate and document this exercise. The proposed survey can be organized nationwide with samples taken from locations across the country.

    If the findings were to resemble Nielsen's, then we can safely conclude that audiences prefer to watch no-brainers nowadays. If the results were to turn out a larger percentage of viewers for Jericho, these results can be used as ammunition in the fight to save Jericho. Are we prepared to try this?

    Questions may be raised about the validity of the randomness and sample size in this proposal. Well, the same can be said about the randomness of Nielsen's research. Your commenters have very often raised the issue of just how random are the people who choose to accept a box. As for the likely small sample size – as per your previous posts, a sample is a sample.

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