Check out these numbers posted by Travis Yanan on Marc Berman's forums, for the season premiere of The Hills this past Monday:
The Hills (MTV, 10pm, 62 minutes)
- 4,789,000 viewers
- 3.1/5 HH
- 2.8/7 A18-49
- 4.7/13 A18-34
aka a heck of a lot better than any numbers The CW has put up in 2008.
Wow. Almost 5 million viewers at the later 10pm hour, with great numbers in the coveted 18-34. Is MTV a Bigger Deal than the CW? If we get out our Magic 8-balls, it seems to say "all signs point to yes." I'd rather watchthan The Hills, but the numbers are impressive and since I'm not 18-34, MTV (and the CW for that matter) probably don't care what I think.