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Nielsen Ratings Thu, Mar 27: NBC Bests NCAA

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March 28th, 2008

Scoreboard for Thurs. March 27, 2008 NBC CBS FOX ABC CW
Total Viewers (million) 11.78 9.75 8.66 5.96 3.30
rating/Share: Adults 18-49 4.0/11 3.8/10 2.8/8 1.9/5 1.4/4

With its lineup of Deal or No Deal and the two hour Celebrity Apprentice finale, NBC averaged over two million more people than CBS and also eked out the win in the 18-49 demographic.

FOX ran with the seemingly waning Are You Smarter Than a 5th Grader? along with Don't Forget the Lyrics and landed in third for the night in both viewers and the 18-49 demo.  Without a new episode of LOST, ABC landed in last place (or next to last, if you count the CW).  I've been catching up on Eli Stone, and it's a cute show although according to Marc Berman it suffered series low ratings. 

But I'll point something out that Berman didn't.  Eli has a fairly healthy DVR following and in the most recent data available, more than 70% of the DVR viewing comes after the night the show airs (the numbers we report here would include any DVR viewing up to 3am this morning).  So Eli might have another 900K to one million extra viewers when the LIVE+7 data is released.  Added to the 6.52 million LIVE+SD viewers I don't think those are awful 10pm numbers these days - especially for ABC.  And you can pretty much count on that practically all the DVR viewers are in the 18-49 demo, where the LIVE+SD was a weak 1.9/5

While I don't want to believe the numbers, I won't cry a Nielsen conspiracy like some people (cough), but to be honest I'm more surprised about the popularity of Celebrity Apprentice than that it beat NCAA action.  CBS averaged 9.75 million people and a 3.8/10 in the demo for the primetime portion of its NCAA coverage.  Of the four games played last night, two wound up being more or less blow outs (Louisville and Rick Pitino putting the beatdown on Tennessee and Bruce Pearl, and North Carolina beat up on Washington State University). Of the other two games one was so close that Xavier needed overtime to beat West Virginia, and UCLA had some difficulty at times with Western Kentucky.  Of course nobody has ever heard of Western Kentucky so that probably wasn't a ratings boon. 

I will talk about the CW here for a couple of reasons - CW seemingly only cares about women 18-34 at this point.  Its exiting from Friday Night Smackdown! which will move to MyNetworkTV, but Smallville with 3.84 million drew more viewers than America's Next Top Model did last night (3.84 million vs. 3.5 million).  However, I don't think CW really cares about that because Smallville performed slightly worse in the 18-49 (it had a 1.5/5 to ANTM's 1.7/5) and I'm sure if I had access to the women 18-34 data, ANTM did better. 

Reaper was in the 9pm slot normally occupied by Supernatural,  and pulled in 2.76 million.  That's slightly worse than the typical Supernatural performance  but more or less in the same ballpark.  Yesterday I watched the pilot for Reaper along with one other episode and really enjoyed it.  It wasn't at all what I thought it would be, and the pilot was funny as hell (no pun intended).  I'll watch a few more episodes and write about Reaper in a separate post sometime soon.

Thursday night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS NCAA Basketball (8pm-11pm) 9.75 3.8/10 6.7
  FOX Are You Smarter Than a 5th Grader? 8.45 2./7 5.3
  ABC Miss Guided 5.95 2.0/6 4.1
  NBC Deal or No Deal 11.21 3.0/9 6.9
  CW Smallville 3.84 1.5/5 2.8
           
8:30 ABC Miss Guided 5.68 2.1/6 4
           
9:00 FOX Don't Forget the Lyrics 8.88 3.1/8 5.6
  ABC Lost (Repeat) 5.54 1.8/5 3.8
  NBC Celebrity Apprentice (9p-11p) 12.08 4.5/12 8.1
  CW Reaper 2.76 1.2/2 2.1
           
10:00 ABC Eli Stone 6.52 1.9/5 4.6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Wesley Marques

    Reaper is pretty much like Chuck, you aren't supposed to take them serious, there's not much plot or story arcs, although last night's ending was pretty interesting and started a new story arc that could work.

  • Wesley Marques

    Reaper is pretty much like Chuck, you aren’t supposed to take them serious, there’s not much plot or story arcs, although last night’s ending was pretty interesting and started a new story arc that could work.

  • Angie

    Robert,

    I Supernatural's degradation is probably a combination of network interference and just plain bad writing. The CW demanded that Bela be added to the cast as a regular (they had only wanted to add Ruby), but Kripke & Co. couldn't write her way out of a paper bag. So . . . we have a bad character made worse. Story of the season – bad storylines made worse. I no longer think the show is very good. Quite sad, as I liked it a LOT at one point in time.

  • Angie

    Robert,

    I Supernatural’s degradation is probably a combination of network interference and just plain bad writing. The CW demanded that Bela be added to the cast as a regular (they had only wanted to add Ruby), but Kripke & Co. couldn’t write her way out of a paper bag. So . . . we have a bad character made worse. Story of the season – bad storylines made worse. I no longer think the show is very good. Quite sad, as I liked it a LOT at one point in time.

  • sickboy

    For Jericho's poor ratings I blame it all on the poor timeslot and horrible marketing. It's a put together show with a plot line that isn't ordinary. Give it time and people will watch. Look at Heroes on NBC…. There is room in prime-time for good sci-fi shows… that's just my two cents!

  • sickboy

    For Jericho’s poor ratings I blame it all on the poor timeslot and horrible marketing. It’s a put together show with a plot line that isn’t ordinary. Give it time and people will watch. Look at Heroes on NBC…. There is room in prime-time for good sci-fi shows… that’s just my two cents!

  • hanncoll

    Robert,

    I'm not sure what you're talking about regarding Supernatural's quality 'degradation'. It's true that this season has had a couple of clunker episodes, but the same is true of seasons one and two (“Highway 666″, anyone? Racist killer ghost truck for the lose.)

    Personally, I'm finding the story arc of Sam and Dean's desperation to “save” each other (which, btw, was an integral part of season 2 — which you apparently liked — as well) quite engaging. The show has always been about Sam and Dean's brotherly relationship, and this story arc makes complete sense in that context.

    At any rate, I'm looking forward to seeing what SPN's ratings will look like next week, when it returns to its regular Thursday time slot with repeats. I admit that I thought the CW was making a huge mistake by completely shelving its second-highest-rated scripted show, but the ratings Reaper earned in the past two weeks, as you said, are comparable to what Supernatural might expect, particularly for repeats. My guess is that next week's SPN repeat will draw good ratings. Absence does make the heart grow fonder, after all.

    Anyway, I'm thinking now that it was actually a good move on CW's part. They exposed their pet show to millions more people. The question is whether the new viewers will follow the show back to Tuesday. And just to grouse as a fan for a moment, I would say that it'd be nice if the CW made that kind of effort for the show that's been bringing it consistent ratings vs. Grey's and CSI for three years.

  • hanncoll

    Robert,

    I’m not sure what you’re talking about regarding Supernatural’s quality ‘degradation’. It’s true that this season has had a couple of clunker episodes, but the same is true of seasons one and two (“Highway 666″, anyone? Racist killer ghost truck for the lose.)

    Personally, I’m finding the story arc of Sam and Dean’s desperation to “save” each other (which, btw, was an integral part of season 2 — which you apparently liked — as well) quite engaging. The show has always been about Sam and Dean’s brotherly relationship, and this story arc makes complete sense in that context.

    At any rate, I’m looking forward to seeing what SPN’s ratings will look like next week, when it returns to its regular Thursday time slot with repeats. I admit that I thought the CW was making a huge mistake by completely shelving its second-highest-rated scripted show, but the ratings Reaper earned in the past two weeks, as you said, are comparable to what Supernatural might expect, particularly for repeats. My guess is that next week’s SPN repeat will draw good ratings. Absence does make the heart grow fonder, after all.

    Anyway, I’m thinking now that it was actually a good move on CW’s part. They exposed their pet show to millions more people. The question is whether the new viewers will follow the show back to Tuesday. And just to grouse as a fan for a moment, I would say that it’d be nice if the CW made that kind of effort for the show that’s been bringing it consistent ratings vs. Grey’s and CSI for three years.

  • http://yahoo.com Jenny G.

    Thursdays and Fridays SUCK on TV! Except when Monk and Psych are on…

  • http://yahoo.com Jenny G.

    Thursdays and Fridays SUCK on TV! Except when Monk and Psych are on…

  • Maria

    Actually there has been no effort at all to premote Supernatural. If there was, if more people knew about it, then it would pull in much more viewers. Look at all the poeple who do watch(those who lucky enough to find it)Supernatural. Imagine if more did know? (there are probably more who don’t have nielsen boxes that do watch) The reason it so hard to find is people don’t know when it is on, when it’s coming back,etc. All due to lack of advertising and consistant airing. It’s almost like it is being hidden on purpose. They did really well in the ratings when they aired it at 8:00pm and then again at 9:00pm on the same day. It was a full two hours for poeple to find and notice it. Then the following week poof! it was gone. There was no promo saying when it was coming back and when to find it again for new viewers. But then again the time slot does suck. Therefore it needs more premotion!

  • Maria

    Actually there has been no effort at all to premote Supernatural. If there was, if more people knew about it, then it would pull in much more viewers. Look at all the poeple who do watch(those who lucky enough to find it)Supernatural. Imagine if more did know? (there are probably more who don't have nielsen boxes that do watch) The reason it so hard to find is people don't know when it is on, when it's coming back,etc. All due to lack of advertising and consistant airing. It's almost like it is being hidden on purpose. They did really well in the ratings when they aired it at 8:00pm and then again at 9:00pm on the same day. It was a full two hours for poeple to find and notice it. Then the following week poof! it was gone. There was no promo saying when it was coming back and when to find it again for new viewers. But then again the time slot does suck. Therefore it needs more premotion!

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