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Nielsen Ratings - March 29: Basketball Beats Bad Boys Again

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March 30th, 2008

Scoreboard for Sat, March 22, 2008 CBS FOX NBC ABC
Total Viewers (million) 9.22 6.07 5.41 5.38
Rating/Share: Adults 18-49 3.5/11 2.1/7 1.3/4 1.7/5

The first night of NCAA regional finals scored a victory across the board for CBS.  While I love Marc Berman for regularly making Nielsen Ratings data available, even on weekends, I have to take a loving poke at him for his comment of:

As I have said in the past, and will continue to keep saying in the future, viewers will indeed respond if the broadcast networks are aggressive on Saturday.

Ok, sure Marc.  If you put on an NFL game (especially a playoff, or the Patriots in quest of 16-0) on a Saturday - something people care about, people will definitely watch TV on a Saturday night no question.  But how aggressive can you be with a limited number of events like that? 

Sure, CBS could move CSI to Saturdays and beat the snot out of FOX's bad boys, but the question is, would they make as much money as they would by broadcasting it Thursdays at 9pm?  CBS has concluded "no" and while I can't agree with CBS about sticking Big Brother on at Tuesday at 9pm, I definitely agree with CBS here.     

Still, I agree with Marc Berman that it's possible to crack the code, but I think the challenge is downright daunting at this point.  P.S. I don't think "family TV" is all that unheralded either.  It's baked into the numbers ALL the time.  Step 1. divide the persons 2+ by the households to get average viewers per screen.  Step 2. Look at list of shows with high average viewers per screen. Voila!  There's your list of "unheralded family TV".   It's math, but hardly rocket science.  I might go ahead and start making the chart except I pretty much know off the top of my head it's American Idol, Extreme Makeover, etc. 

Why am I talking about this stuff at all?  Because there wasn't really anything besides the basketball worth mentioning.  See for yourself, and go Davidson!

Saturday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Catch Me if You Can (Repeat 8p-11p) 5.38 1.6/5
  CBS NCAA Basketball Tourney (8p-11p) 9.22 3.5/11
  NBC Law & Order:CI (Repeat) 3.6 0.8/3
  FOX COPS 6.39 2.3/8
         
9:00 NBC Law & Order: SVU (Repeat) 5.8 1.4/4
  FOX Americas Most Wanted 6.6 2.4/7
         
10:00 NBC Law & Order (Repeat) 6.84 1.8/5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://secondquest.tigersquest.com Lighthope

    Honestly I don’t understand what the attraction is about basketball.

    Basketball is NOT a real sport.

    “Ref, he touched me! Call a foul!”

    Hey, little girl! Unless there is blood on the floor, the clock keeps ticking!

  • http://secondquest.tigersquest.com Lighthope

    Honestly I don't understand what the attraction is about basketball.

    Basketball is NOT a real sport.

    “Ref, he touched me! Call a foul!”

    Hey, little girl! Unless there is blood on the floor, the clock keeps ticking!

  • dearme

    They don’t have to put necessarily put events on saturdays but something that people would watch loyally. “Price is Right” would do great on saturdays. Fridays and Saturdays are the thursday nights of Cable channels, and cable has loyal audiences and they pull just as many people as broadcast networks do on saturdays, networks can cash much more if they want.

  • dearme

    They don't have to put necessarily put events on saturdays but something that people would watch loyally. “Price is Right” would do great on saturdays. Fridays and Saturdays are the thursday nights of Cable channels, and cable has loyal audiences and they pull just as many people as broadcast networks do on saturdays, networks can cash much more if they want.

  • http://tvbythenumbers.com Robert Seidman

    I agree TPIR would perform well on Saturdays as it has on Fridays. But that still leaves 2 hours of programming unless you’re thinking a TPIR extravaganza!

    @Lighthope, obviously you’re not alone, but I love March Madness and love the competition. I’d have loved it more if Texas A&M had beat UCLA, but still love it anyway!

  • http://tvbythenumbers.com Robert Seidman

    I agree TPIR would perform well on Saturdays as it has on Fridays. But that still leaves 2 hours of programming unless you're thinking a TPIR extravaganza!

    @Lighthope, obviously you're not alone, but I love March Madness and love the competition. I'd have loved it more if Texas A&M; had beat UCLA, but still love it anyway!

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