|Scoreboard for Sat, March 22, 2008|
|Total Viewers (million)||9.22||6.07||5.41||5.38|
|/Share: Adults 18-49||3.5/11||2.1/7||1.3/4||1.7/5|
The first night of NCAA regional finals scored a victory across the board for CBS. While I love Marc Berman for regularly making Nielsen Ratings data available, even on weekends, I have to take a loving poke at him for his comment of:
As I have said in the past, and will continue to keep saying in the future, viewers will indeed respond if the broadcast networks are aggressive on Saturday.
Ok, sure Marc. If you put on an NFL game (especially a playoff, or the Patriots in quest of 16-0) on a Saturday - something people care about, people will definitely watch TV on a Saturday night no question. But how aggressive can you be with a limited number of events like that?
Sure, CBS could moveto Saturdays and beat the snot out of FOX's bad boys, but the question is, would they make as much money as they would by broadcasting it Thursdays at 9pm? CBS has concluded "no" and while I can't agree with CBS about sticking on at Tuesday at 9pm, I definitely agree with CBS here.
Still, I agree with Marc Berman that it's possible to crack the code, but I think the challenge is downright daunting at this point. P.S. I don't think "family TV" is all that unheralded either. It's baked into the numbers ALL the time. Step 1. divide the persons 2+ by the households to get average viewers per screen. Step 2. Look at list of shows with high average viewers per screen. Voila! There's your list of "unheralded family TV". It's math, but hardly rocket science. I might go ahead and start making the chart except I pretty much know off the top of my head it's, , etc.
Why am I talking about this stuff at all? Because there wasn't really anything besides the basketball worth mentioning. See for yourself, and go Davidson!
Saturday night's details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|8:00||ABC||Catch Me if You Can (Repeat 8p-11p)||5.38||1.6/5|
|NBC||Law & Order:CI (Repeat)||3.6||0.8/3|
|9:00||NBC||Law & Order:(Repeat)||5.8||1.4/4|
|10:00||NBC||Law & Order (Repeat)||6.84||1.8/5|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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