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Nielsen Ratings - Mar 30: CBS and ABC Split Sunday

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March 31st, 2008

Scoreboard for Sun. March 30, 2008 CBS ABC NBC FOX CW
Total Viewers (million) 10.41 10.01 5.81 5.31 1.43
rating/Share: Adults 18-49 3.0/8 3.5/9 1.4/4 2.5/7 0.6/2

The last Sunday of March 2008 is in the books with CBS eking out a victory in total viewers, but conceding dominance in the 18-49 demographic to rival ABC.

I was surprised to learn that the NCAA coverage wasn't going to be in primetime. It would seem CBS believes that the world will fall apart if 60 Minutes doesn't air on a Sunday night and just isn't willing to risk it. Had they run basketball, it surely would've been CBS' best showing in primetime with it this year. America LOVES an underdog, but sadly that love didn't spell a victory for Davidson. It did however spell 17.2 million viewers and a 5.4/16 from 7pm-7:30pm for just the overrun and post game coverage.

60 Minutes had a good showing for these days, but ABC's Extreme Makeover: Home Edition had a few more viewers overall and many, many more viewers in the 18-49 demographic. Not even Oprah could hang with Extreme Makeover, though she did pull in over 11 million viewers and had a 3.9/9 in the demo. Oprah's Big Give was a demo workhorse compared to 60 Minutes (3.1/8 in the demo), but Extreme Makeover: Home Edition pulled a 4.5/11 in the demo.

Let the smack talking begin: NBC ran a special one hour Countdown with Keith Olbermann and it pulled Quarterlife style numbers (3.37 million) and did even worse in the demo with a 0.5/2. I'd blame that on the basketball overrun except that a rerun of King of the Hill on Fox did about three times as well as KO in the demo. Even a rerun of America's Next Top Model on the CW had a better 18-49 result than Olbermann. We know from our regular coverage that almost all of Olbermann's (and O'Reilly's too) viewers are over the age of 55 on cable, and it would seem NBC was doing their own little Katie Couric experiment to see if it could capture the youth using Keith Olbermann. The verdict is in: nope.

Dateline at 8pm pretty much doubled Countdown in viewers and tripled it in the demo. It will be interesting to see if they try this experiment again, or whether it's "You: Stay on MSNBC, thanks!"

Probably better than being shipped off to Bravo like Quarterlife was.

Finally, I've seen this enough now to call it: Bart Simpson, your best days are way behind you. Once again a repeat of Family Guy pulled better numbers than a new episode of The Simpsons. Bart still pulled a 3.4/9 in the demo, but he's no Stewie - the Family Guy rerun pulled a 3.6/8. Unhitched with a lowly 4.19 million viewers for its season finale will likely not be back on FOX ever again.

Sunday night's full details:

Sorry folks, no HH rating information today but you can find it at Zap2it.

Time Network Show Viewers (Millons) 18-49 Rating/Share
         
7:00 ABC Americas Funniest Home Videos (7p-8p) 8.27 2.4/8
  CBS NCAA Basketball Overrun (7p-7:30p) 17.2 5.4/16
  NBC Countdown With Keith Olbermann 3.37 0.5/2
  FOX King of the Hill (Repeat) 3.29 1.5/4
  CW Americas Next Top Model (Repeat) 1.57 0.6/2
         
7:30 CBS 60 Minutes (7:30p-8:30p) 12.27 3.1/8
  FOX American Dad (Repeat) 3.96 1.9/5
         
8:00 ABC Extreme Makeover: Home Edition 12.81 4.5/11
  FOX The Simpsons 7.1 3.4/9
  CW Everybody Hates Chris 1.33 0.5/1
  NBC Dateline 6.71 1.7/5
         
8:30 FOX King of the Hill 5.98 2.7/7
  CW Aliens in America (Repeat) 0.99 0.3/1
  CBS Big Brother 9 (8:30-9:30) 7.97 2.7/6
         
9:00 ABC Oprahs Big Give 11.35 3.9/9
  FOX Family Guy (Repeat) 7.33 3.6/8
  CW The Game 1.52 0.7/2
  NBC Law & Order (Repeat) 6.23 1.5/4
         
9:30 CW Girlfriends (Repeat) 1.58 0.7/2
  FOX Unhitched 4.19 2.1/5
  CBS Cold Case 9.32 2.6/7
         
10:00 ABC Here Come the Newlyweds 7.6 3.1/8
  NBC Law & Order: SVU (Repeat) 6.94 2.0/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Bill

    Yawn….Is it Terminator Tuesday yet?

  • Bill

    Yawn….Is it Terminator Tuesday yet?

  • http://yahoo.com Jenny G.

    OMG!!! Did you just predict “The Simpsons” would be cancelled? How could you? That is serious BULL… Look it was Spring Break 2008 Party this weekend, so just chill before writing obituaries, because Simpson fans were passed out on Sun.

  • http://yahoo.com Jenny G.

    OMG!!! Did you just predict “The Simpsons” would be cancelled? How could you? That is serious BULL… Look it was Spring Break 2008 Party this weekend, so just chill before writing obituaries, because Simpson fans were passed out on Sun.

  • http://yahoo.com Jenny G.

    P.S. Unhitched should totally be kicked off the air, but Fox will probably put it on Fridays, just to see if the show could get any worse ratings.

  • http://yahoo.com Jenny G.

    P.S. Unhitched should totally be kicked off the air, but Fox will probably put it on Fridays, just to see if the show could get any worse ratings.

  • http://tvbythenumbers.com Bill Gorman

    Jenny, Last nights Unhitched was the last new episode this season. Inquiring minds wonder if it will be the last episode ever.

    It had averaged 5.179m viewers and 3.283m in 18-49, for Fox that’s in “renew” territory. At 4.19m viewers [although we don't have the 18-49 from last night], I think it’s in the “goodbye” category.

  • http://tvbythenumbers.com Bill Gorman

    Jenny, Last nights Unhitched was the last new episode this season. Inquiring minds wonder if it will be the last episode ever.

    It had averaged 5.179m viewers and 3.283m in 18-49, for Fox that's in “renew” territory. At 4.19m viewers [although we don't have the 18-49 from last night], I think it's in the “goodbye” category.

  • http://tvbythenumbers.com Robert Seidman

    I did not predict The Simpsons would be cancelled, only that its best days are behind it. Next year will be its 20th season. After that, who knows?

  • http://tvbythenumbers.com Robert Seidman

    I did not predict The Simpsons would be cancelled, only that its best days are behind it. Next year will be its 20th season. After that, who knows?

  • http://Mick Obamamama

    How long will it take MSNBC to realize that Keith Olbermann just isn’t a likeable guy? I used to be a fan, but you’re just not as fun as you used to be. Who wants to watch an old guy rant and offer no solutions? I get that from my grandparents. Lockup-Inside America’s Prisons is less depressing. p.s. you’re not funny. Serious, who writes your jokes? Fire them. If you write your own material, stop. Not kidding. I’m actually embarrassed for you most of the time.
    Signed,
    Disillusioned.

  • Obamamama

    How long will it take MSNBC to realize that Keith Olbermann just isn't a likeable guy? I used to be a fan, but you're just not as fun as you used to be. Who wants to watch an old guy rant and offer no solutions? I get that from my grandparents. Lockup-Inside America's Prisons is less depressing. p.s. you're not funny. Serious, who writes your jokes? Fire them. If you write your own material, stop. Not kidding. I'm actually embarrassed for you most of the time.
    Signed,
    Disillusioned.

  • http://Mick leftisright

    We need Keith to counter fox news and Mr. oreilly. At least an angry voice is better than none. I know we’re all embarrassed when Keith tries the humor, but if not KO, who? Isn’t there one decent progressive voice out in TV land that doesn’t present the foam-at-the-mouth lunatic left? Alan Combs (fox news) is our most stable voice, but he’s over shadowed by Hannity. Isn’t there someone out there I can be proud of who shares my opinion and can voice our progressive voice without getting hysterical? We need a hero who doesn’t resort to name calling the first time someone disagrees with them. We need a hero to voice our opposition articulately and offer solutions. They need to know how government works. Have some knowledge of the military (or know someone who does). Have some experience in running a business and meeting a payroll. An education in history will give you context to American policy and world events. Offering solutions is our biggest weakness. I hear a lot of bitchin’, but don’t hear the answers. Why? Because we put up bit players. KO is a bit player. WE need a hero.

  • leftisright

    We need Keith to counter fox news and Mr. oreilly. At least an angry voice is better than none. I know we're all embarrassed when Keith tries the humor, but if not KO, who? Isn't there one decent progressive voice out in TV land that doesn't present the foam-at-the-mouth lunatic left? Alan Combs (fox news) is our most stable voice, but he's over shadowed by Hannity. Isn't there someone out there I can be proud of who shares my opinion and can voice our progressive voice without getting hysterical? We need a hero who doesn't resort to name calling the first time someone disagrees with them. We need a hero to voice our opposition articulately and offer solutions. They need to know how government works. Have some knowledge of the military (or know someone who does). Have some experience in running a business and meeting a payroll. An education in history will give you context to American policy and world events. Offering solutions is our biggest weakness. I hear a lot of bitchin', but don't hear the answers. Why? Because we put up bit players. KO is a bit player. WE need a hero.

  • http://Mick spankster

    wow, yes, we need a new hero

  • spankster

    wow, yes, we need a new hero

  • Tony

    Keith is only a counter to Fox in his own mind. Like Oreilly or not he will have people with other opinions on his show. Keith is a coward, and he will never have a guest whose opinion differs. If he had a hair on his ***, he would invite his “Worst Person” on the show the following night. The man is a coward.

  • Tony

    Keith is only a counter to Fox in his own mind. Like Oreilly or not he will have people with other opinions on his show. Keith is a coward, and he will never have a guest whose opinion differs. If he had a hair on his ***, he would invite his “Worst Person” on the show the following night. The man is a coward.

  • xdocf

    The Simpsons this season has been funny exactly one episode. Pretty sad.

    Olbermann was interesting about 2 years ago when his program actually stuck to his premise. Now it’s just the rantings of a nerdy looking old man obviously pandering to the fringe elements of the far left.

  • xdocf

    The Simpsons this season has been funny exactly one episode. Pretty sad.

    Olbermann was interesting about 2 years ago when his program actually stuck to his premise. Now it's just the rantings of a nerdy looking old man obviously pandering to the fringe elements of the far left.

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