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Nielsen Ratings - Mar 30: CBS and ABC Split Sunday

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March 31st, 2008

Scoreboard for Sun. March 30, 2008 CBS ABC NBC FOX CW
Total Viewers (million) 10.41 10.01 5.81 5.31 1.43
rating/Share: Adults 18-49 3.0/8 3.5/9 1.4/4 2.5/7 0.6/2

The last Sunday of March 2008 is in the books with CBS eking out a victory in total viewers, but conceding dominance in the 18-49 demographic to rival ABC.

I was surprised to learn that the NCAA coverage wasn't going to be in primetime. It would seem CBS believes that the world will fall apart if 60 Minutes doesn't air on a Sunday night and just isn't willing to risk it. Had they run basketball, it surely would've been CBS' best showing in primetime with it this year. America LOVES an underdog, but sadly that love didn't spell a victory for Davidson. It did however spell 17.2 million viewers and a 5.4/16 from 7pm-7:30pm for just the overrun and post game coverage.

60 Minutes had a good showing for these days, but ABC's Extreme Makeover: Home Edition had a few more viewers overall and many, many more viewers in the 18-49 demographic. Not even Oprah could hang with Extreme Makeover, though she did pull in over 11 million viewers and had a 3.9/9 in the demo. Oprah's Big Give was a demo workhorse compared to 60 Minutes (3.1/8 in the demo), but Extreme Makeover: Home Edition pulled a 4.5/11 in the demo.

Let the smack talking begin: NBC ran a special one hour Countdown with Keith Olbermann and it pulled Quarterlife style numbers (3.37 million) and did even worse in the demo with a 0.5/2. I'd blame that on the basketball overrun except that a rerun of King of the Hill on Fox did about three times as well as KO in the demo. Even a rerun of America's Next Top Model on the CW had a better 18-49 result than Olbermann. We know from our regular coverage that almost all of Olbermann's (and O'Reilly's too) viewers are over the age of 55 on cable, and it would seem NBC was doing their own little Katie Couric experiment to see if it could capture the youth using Keith Olbermann. The verdict is in: nope.

Dateline at 8pm pretty much doubled Countdown in viewers and tripled it in the demo. It will be interesting to see if they try this experiment again, or whether it's "You: Stay on MSNBC, thanks!"

Probably better than being shipped off to Bravo like Quarterlife was.

Finally, I've seen this enough now to call it: Bart Simpson, your best days are way behind you. Once again a repeat of Family Guy pulled better numbers than a new episode of The Simpsons. Bart still pulled a 3.4/9 in the demo, but he's no Stewie - the Family Guy rerun pulled a 3.6/8. Unhitched with a lowly 4.19 million viewers for its season finale will likely not be back on FOX ever again.

Sunday night's full details:

Sorry folks, no HH rating information today but you can find it at Zap2it.

Time Network Show Viewers (Millons) 18-49 Rating/Share
         
7:00 ABC Americas Funniest Home Videos (7p-8p) 8.27 2.4/8
  CBS NCAA Basketball Overrun (7p-7:30p) 17.2 5.4/16
  NBC Countdown With Keith Olbermann 3.37 0.5/2
  FOX King of the Hill (Repeat) 3.29 1.5/4
  CW Americas Next Top Model (Repeat) 1.57 0.6/2
         
7:30 CBS 60 Minutes (7:30p-8:30p) 12.27 3.1/8
  FOX American Dad (Repeat) 3.96 1.9/5
         
8:00 ABC Extreme Makeover: Home Edition 12.81 4.5/11
  FOX The Simpsons 7.1 3.4/9
  CW Everybody Hates Chris 1.33 0.5/1
  NBC Dateline 6.71 1.7/5
         
8:30 FOX King of the Hill 5.98 2.7/7
  CW Aliens in America (Repeat) 0.99 0.3/1
  CBS Big Brother 9 (8:30-9:30) 7.97 2.7/6
         
9:00 ABC Oprahs Big Give 11.35 3.9/9
  FOX Family Guy (Repeat) 7.33 3.6/8
  CW The Game 1.52 0.7/2
  NBC Law & Order (Repeat) 6.23 1.5/4
         
9:30 CW Girlfriends (Repeat) 1.58 0.7/2
  FOX Unhitched 4.19 2.1/5
  CBS Cold Case 9.32 2.6/7
         
10:00 ABC Here Come the Newlyweds 7.6 3.1/8
  NBC Law & Order: SVU (Repeat) 6.94 2.0/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • ArcherB

    When will NBS stop trying to shove Obermann down our throats! We see him on his MSNBC show, all their special shows like debate coverage and such, we see him on NFL games, now we see his show on NBC.
    Give it up. We're tired of looking at him already. We get it. He hates Bill O'Reilly and George Bush. It's over!

  • ArcherB

    When will NBS stop trying to shove Obermann down our throats! We see him on his MSNBC show, all their special shows like debate coverage and such, we see him on NFL games, now we see his show on NBC.
    Give it up. We’re tired of looking at him already. We get it. He hates Bill O’Reilly and George Bush. It’s over!

  • Kevin

    I would like it if NBC would warn its viewers if they ever decide to show Obermann on regular tv again. I don't like the feeling of vomit coming up my throat.

  • Kevin

    I would like it if NBC would warn its viewers if they ever decide to show Obermann on regular tv again. I don’t like the feeling of vomit coming up my throat.

  • Tom

    Olbermann's abysmal, so-called “ratings” for his NBC appearance (FIFTH place out of FIVE in the critical “money” demo and destroyed by a rerun of King of the Hill and trailing a rerun of America's Next Top Model ROTFLMAO!) are nothing new. When CNBC ran reruns of Deal or No Deal at 8 p.m., Olbermann's unwatched freakshow routinely finished FIFTH place out of FIVE shows on Fox News, Headline News, CNN, CNBC and MSDNC. The only people on the planet who notice Olbermann are his useful idiots writing for American newspapers and self-described “news” magazines and their identically like-minded America haters in the general populace, both foreign and domestic.

  • Tom

    Olbermann’s abysmal, so-called “ratings” for his NBC appearance (FIFTH place out of FIVE in the critical “money” demo and destroyed by a rerun of King of the Hill and trailing a rerun of America’s Next Top Model ROTFLMAO!) are nothing new. When CNBC ran reruns of Deal or No Deal at 8 p.m., Olbermann’s unwatched freakshow routinely finished FIFTH place out of FIVE shows on Fox News, Headline News, CNN, CNBC and MSDNC. The only people on the planet who notice Olbermann are his useful idiots writing for American newspapers and self-described “news” magazines and their identically like-minded America haters in the general populace, both foreign and domestic.

  • rm

    I never noticed that before, but I guess Tony is right-KO never allows the target of his abuse/ridicule a chance to respond. He always asks questions, but never directly to the intended audience of the question. Why not invite them on the show to reply to your questions, Keith? I'd love to see you attack Limbaugh, Ingram, Coulter, or Dennis Miller straight to their faces, but I guess we never will, huh, dude? Because they got chunks of guys like you in their stool.

  • http://Mick rm

    I never noticed that before, but I guess Tony is right-KO never allows the target of his abuse/ridicule a chance to respond. He always asks questions, but never directly to the intended audience of the question. Why not invite them on the show to reply to your questions, Keith? I’d love to see you attack Limbaugh, Ingram, Coulter, or Dennis Miller straight to their faces, but I guess we never will, huh, dude? Because they got chunks of guys like you in their stool.

  • Missouri Show Me

    I am wondering how KO will spin this.

    Maybe: “Countdown Sunday was a tremendous ratings success! We had 3 times the number of total viewers compared to a typical night!! And our average number of viewers for the week for shows in which I starred came close to O’Reilly’s 8pm ET average!!!!”

  • Missouri Show Me

    I am wondering how KO will spin this.

    Maybe: “Countdown Sunday was a tremendous ratings success! We had 3 times the number of total viewers compared to a typical night!! And our average number of viewers for the week for shows in which I starred came close to O'Reilly's 8pm ET average!!!!”

  • http://Mick DCINK

    KO ROCKS! RATINGS ARE CONTROLLED BY MEGA CORPORATIONS FOR AD MONEY YOU STUPID IDIOTS! WAKE UP! I KNOW OBERMAN GETS MORE PEEPS THAN ANYONE ELSE! BUT, YEA

  • DCINK

    KO ROCKS! RATINGS ARE CONTROLLED BY MEGA CORPORATIONS FOR AD MONEY YOU STUPID IDIOTS! WAKE UP! I KNOW OBERMAN GETS MORE PEEPS THAN ANYONE ELSE! BUT, YEA

  • http://tvbythenumbers.com Robert Seidman

    @DCINK, so being a venture of NBC (owned by GE) and Microsoft, you DON’T think MSNBC is a part of the MEGA CORPORATIONS going for ad dollars?

    That’s nuts.

  • http://tvbythenumbers.com Robert Seidman

    @DCINK, so being a venture of NBC (owned by GE) and Microsoft, you DON'T think MSNBC is a part of the MEGA CORPORATIONS going for ad dollars?

    That's nuts.

  • http://Mick UVA#1

    Atypical of the average KO fan in email above. LOL. My college age daughter thinks Mr. Olbermann is a political light weight and refuses to consider him a source for anything (and she reads the Inquirer!). She thinks John Stewart on the Daily Show is more credible. Ouch.

  • UVA#1

    Atypical of the average KO fan in email above. LOL. My college age daughter thinks Mr. Olbermann is a political light weight and refuses to consider him a source for anything (and she reads the Inquirer!). She thinks John Stewart on the Daily Show is more credible. Ouch.

  • http://yahoo.com Jenny G.

    Robert- as Stephen Colbert would say, “I accept your apology.” LOL ;-)

  • http://yahoo.com Jenny G.

    Robert- as Stephen Colbert would say, “I accept your apology.” LOL ;-)

  • suzie from atlanta, GA

    I was a computer based Nielsen viewer, my whole house was hooked up, every TV, for 2 years and I loved it. I miss being able to “vote” on which TV shows I watched, and it was a blast.

    Olbermann has become boring and trite. His whole show is devoted to push questions which are totally pro Obama, with not one word of fairness for Clinton or McCain. After he finishes trashing everybody but Obama, he trashes O’Reiley. BORING.
    He used to be OK, but now, he is a turn off. Plus the viewers can’t comment or contact him at all, so he is in this bubble with Mathews, both of them doing who knows what to a photo of Obama.
    I finally watched O’Reiley to see what all the fuss was about. He doesn’t even mention KO. So all this is about plugging his books, trashing Clinton and O’Reiley, and promoting himself. He really needs to be fired. He is no longer a journalist, he’s just another hack with a show on TV. By the way, I am 60, I live in the most expensive zip code in Georgia, and i am a white female. When I don’t bother with KO, as I now know, I represent millions. I would rather watch West Wing re-runs than Olbermann.

  • suzie from atlanta, GA

    I was a computer based Nielsen viewer, my whole house was hooked up, every TV, for 2 years and I loved it. I miss being able to “vote” on which TV shows I watched, and it was a blast.

    Olbermann has become boring and trite. His whole show is devoted to push questions which are totally pro Obama, with not one word of fairness for Clinton or McCain. After he finishes trashing everybody but Obama, he trashes O'Reiley. BORING.
    He used to be OK, but now, he is a turn off. Plus the viewers can't comment or contact him at all, so he is in this bubble with Mathews, both of them doing who knows what to a photo of Obama.
    I finally watched O'Reiley to see what all the fuss was about. He doesn't even mention KO. So all this is about plugging his books, trashing Clinton and O'Reiley, and promoting himself. He really needs to be fired. He is no longer a journalist, he's just another hack with a show on TV. By the way, I am 60, I live in the most expensive zip code in Georgia, and i am a white female. When I don't bother with KO, as I now know, I represent millions. I would rather watch West Wing re-runs than Olbermann.

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