Nielsen Ratings - Mar 30: CBS and ABC Split Sunday

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March 31st, 2008

Scoreboard for Sun. March 30, 2008 CBS ABC NBC FOX CW
Total Viewers (million) 10.41 10.01 5.81 5.31 1.43
Rating/Share: Adults 18-49 3.0/8 3.5/9 1.4/4 2.5/7 0.6/2

The last Sunday of March 2008 is in the books with CBS eking out a victory in total viewers, but conceding dominance in the 18-49 demographic to rival ABC.

I was surprised to learn that the NCAA coverage wasn't going to be in primetime. It would seem CBS believes that the world will fall apart if 60 Minutes doesn't air on a Sunday night and just isn't willing to risk it. Had they run basketball, it surely would've been CBS' best showing in primetime with it this year. America LOVES an underdog, but sadly that love didn't spell a victory for Davidson. It did however spell 17.2 million viewers and a 5.4/16 from 7pm-7:30pm for just the overrun and post game coverage.

60 Minutes had a good showing for these days, but ABC's Extreme Makeover: Home Edition had a few more viewers overall and many, many more viewers in the 18-49 demographic. Not even Oprah could hang with Extreme Makeover, though she did pull in over 11 million viewers and had a 3.9/9 in the demo. Oprah's Big Give was a demo workhorse compared to 60 Minutes (3.1/8 in the demo), but Extreme Makeover: Home Edition pulled a 4.5/11 in the demo.

Let the smack talking begin: NBC ran a special one hour Countdown with Keith Olbermann and it pulled Quarterlife style numbers (3.37 million) and did even worse in the demo with a 0.5/2. I'd blame that on the basketball overrun except that a rerun of King of the Hill on Fox did about three times as well as KO in the demo. Even a rerun of America's Next Top Model on the CW had a better 18-49 result than Olbermann. We know from our regular coverage that almost all of Olbermann's (and O'Reilly's too) viewers are over the age of 55 on cable, and it would seem NBC was doing their own little Katie Couric experiment to see if it could capture the youth using Keith Olbermann. The verdict is in: nope.

Dateline at 8pm pretty much doubled Countdown in viewers and tripled it in the demo. It will be interesting to see if they try this experiment again, or whether it's "You: Stay on MSNBC, thanks!"

Probably better than being shipped off to Bravo like Quarterlife was.

Finally, I've seen this enough now to call it: Bart Simpson, your best days are way behind you. Once again a repeat of Family Guy pulled better numbers than a new episode of The Simpsons. Bart still pulled a 3.4/9 in the demo, but he's no Stewie - the Family Guy rerun pulled a 3.6/8. Unhitched with a lowly 4.19 million viewers for its season finale will likely not be back on FOX ever again.

Sunday night's full details:

Sorry folks, no HH rating information today but you can find it at Zap2it.

Time Network Show Viewers (Millons) 18-49 Rating/Share
7:00 ABC Americas Funniest Home Videos (7p-8p) 8.27 2.4/8
  CBS NCAA Basketball Overrun (7p-7:30p) 17.2 5.4/16
  NBC Countdown With Keith Olbermann 3.37 0.5/2
  FOX King of the Hill (Repeat) 3.29 1.5/4
  CW Americas Next Top Model (Repeat) 1.57 0.6/2
7:30 CBS 60 Minutes (7:30p-8:30p) 12.27 3.1/8
  FOX American Dad (Repeat) 3.96 1.9/5
8:00 ABC Extreme Makeover: Home Edition 12.81 4.5/11
  FOX The Simpsons 7.1 3.4/9
  CW Everybody Hates Chris 1.33 0.5/1
  NBC Dateline 6.71 1.7/5
8:30 FOX King of the Hill 5.98 2.7/7
  CW Aliens in America (Repeat) 0.99 0.3/1
  CBS Big Brother 9 (8:30-9:30) 7.97 2.7/6
9:00 ABC Oprahs Big Give 11.35 3.9/9
  FOX Family Guy (Repeat) 7.33 3.6/8
  CW The Game 1.52 0.7/2
  NBC Law & Order (Repeat) 6.23 1.5/4
9:30 CW Girlfriends (Repeat) 1.58 0.7/2
  FOX Unhitched 4.19 2.1/5
  CBS Cold Case 9.32 2.6/7
10:00 ABC Here Come the Newlyweds 7.6 3.1/8
  NBC Law & Order: SVU (Repeat) 6.94 2.0/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://www.therisingtide.info DavidP

    News is about branding (credibility). When you use a person like Keith Olberman for so many different venues, he lacks leadership in any.

  • http://www.therisingtide.info DavidP

    News is about branding (credibility). When you use a person like Keith Olberman for so many different venues, he lacks leadership in any.

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