Reaper Has A 32% Increase From Time-Shifting
For the week of March 10-16, the spring season return episode of Reaper's audience increased by 32.0% over the 2.256 million that watched it Live giving it a Live+7 audience of 2.978 million making it the leading broadcast show for % increase in viewing via DVR.
Lost had its audience increase by 30.6% over its Live airing placing it second for the week. Rounding out the top 1o were Smallville, Wednesday's Big Brother, America's Top Model, Beauty and The Geek, Sunday's Big Brother, Lipstick Jungle, Jericho, and Tuesday's Big Brother.
The CW had the most time-shifted shows on a % basis with 6 of the 20 which is quite interesting since their shows are pretty universally the lowest rated in every time slot. I'd chalk it up to the fact that CW shows are (a) watched by younger, more tech savvy folks apt to own DVRs, and (b) they are likely the "second choice" shows [or worse] in there time slots.
Top 20 Most % Time-shifted Broadcast TV Shows:
|Rank||Programs||Network||Persons Live+7 (000)||Persons Live (000)||Time-shifted Audience (000s)||% Increase Over Live|
|4||BIG BROTHER 9-WED||CBS||5,754||4,495||1,259||28.0%|
|5||AMERICA'S TOP MODEL-4||CW||4,056||3,224||832||25.8%|
|6||BEAUTY AND THE GEEK-3||CW||2,124||1,699||425||25.0%|
|7||BIG BROTHER 9-SUN||CBS||6,618||5,326||1,292||24.3%|
|10||BIG BROTHER 9-TUE||CBS||6,390||5,155||1,235||24.0%|
|11||ONE TREE HILL||CW||2,749||2,263||486||21.5%|
|14||EV HATES CHRIS-SUN2||CW||1,340||1,141||199||17.4%|
|17||MEN IN TREES||ABC||6,293||5,383||910||16.9%|
|19||BIGGEST LOSER 5||NBC||8,075||7,054||1,021||14.5%|
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.