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What You're Watching on Your DVRs (Broadcast Networks), March 10-16

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March 31st, 2008

Tuesday's American Idol has a Time-Shifted Audience of 3.7 Million

American Idol on FOX

Tuesday's American Idol had the largest time-shifted (DVR viewed) audience at 3.695 million of any primetime broadcast network show for the week of March 10-16, 2008. Idol was followed by Lost with 3.245 million time-shifted viewers. Rounding out the top 10 for was Wednesday's American Idol, Survivor: Micronesia, Medium, Jericho, Sunday's Big Brother , Wednesday's Big Brother , Celebrity Apprentice and Law & Order.

NBC had the most shows (5) out of the top 20 in absolute time-shifted audience size.

It's interesting how quickly new shows take hold and find a DVR audience.  The "season's pass" features work well, and viewers of new shows like New Amsterdam can find a sizeable DVR audience quickly.  While New Amterdam lost almost five million total viewers from its premiere the previous week (following American Idol) it only lost about 200K DVR viewers from the premiere episode.

Many new shows we don't talk about very much (quite frankly, because they're not ratings juggernauts) perform very steadily in DVR viewing.  Shows like Eli Stone and Lipstick Jungle have loyal followings of well over a million DVR viewers. 

The CW, which I don't ever remember placing a single show in the absolute DVR viewing list (many CW shows are on the top time-shifted shows by % increase list) placed two shows for the week ending March 16 -- both Smallville and America's Next Top Model made the list.

At number 6, this  was Jericho's highest showing on this list to date, but that's a bit misleading as this wasn't Jericho's most DVR'd episode of the season so far -- Jericho had more DVR viewers for its premiere episode on 2/12 (1.5 million). 

We're now splitting our broadcast TV show time-shifting posts, if you're looking for the most time-shifted shows by percentage increase, go here.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Show Net Viewers Live+7 (000) Viewers Live (000) Viewers Live+SD DVR Audience (000s) % Increase Over Live %SD Viewing
1 AMERICAN IDOL-TUESDAY FOX 31,164 27,469 29,884 3,695 13.50% 65.36%
2 LOST ABC 13,844 10,599 12,083 3,245 30.60% 45.73%
3 AMERICAN IDOL-WEDNESDAY FOX 28,114 25,038 27,127 3,076 12.30% 67.91%
4 SURVIVOR: MICRONESIA CBS 14,018 11,558 13,218 2,460 21.30% 67.48%
5 MEDIUM NBC 10,447 8,934 9,340 1,513 16.90% 26.83%
6 JERICHO CBS 6,732 5,421 5,835 1,311 24.20% 31.58%
7 Big Brother 9-SUN CBS 6,618 5,326 6,283 1,292 24.30% 74.07%
8 Big Brother 9-WED CBS 5,754 4,495 5,310 1,259 28.00% 64.73%
9 APPRENTICE 7 NBC 8,793 7,541 8,242 1,252 16.60% 55.99%
10 Law And Order NBC 12,687 11,448 11,849 1,239 10.80% 32.36%
11 Big Brother 9-TUE CBS 6,390 5,155 5,873 1,235 24.00% 58.14%
12 LIPSTICK JUNGLE NBC 6,261 5,040 5,374 1,221 24.20% 27.35%
13 NEW AMSTERDAM FOX 9,390 8,236 8,827 1,154 14.00% 51.21%
14 ELI STONE ABC 7,738 6,601 6,918 1,137 17.20% 27.88%
15 Biggest Loser 5 NBC 8,075 7,054 7,663 1,021 14.50% 59.65%
16 Smallville CW 4,398 3,425 3,805 973 28.40% 39.05%
17 MEN IN TREES ABC 6,293 5,383 5,669 910 16.90% 31.43%
18 MOMENT OF TRUTH FOX 10,988 10,089 10,577 899 8.90% 54.28%
19 OCTOBER ROAD ABC 5,223 4,338 4,895 885 20.40% 62.94%
20 AMERICAS Top Model-4 CW 4,056 3,224 3,651 832 25.81% 51.32%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show's total DVR viewing that happened the same day up to 3am the morning after the show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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