Lifetime's Movie "Wisegal" has 372,000 DVR Viewers
For the week of March 10-16, 2008, Lifetime's Saturday movie Wisegal was the top cable time-shifted show with an increase of 11.3% over its Live audience in its Live+7 viewing audience. It also had the largest time-shifted audience of 372,000 viewers. Neither of those are particularly high numbers for cable time-shifting, but most of the regular cable time-shifting powers were absent this week. This does mark the first time, in my recollection, that a Lifetime network show has been at the top of any of our lists.
USA's House had an increase of 9.4% and 269,000 time-shifted viewers to place second in terms of % increase from DVR viewing, although it was bested for absolute time-shifted viewers by the three WWE Raw episodes. Filling out the top 10 were three episodes of WWE Raw, two iCarlys, a Back at the Barnyard, and a Spongebob Squarepants.
Top 20 Most Time-shifted Cable Shows, March 10-16, 2008:
|Rank||Programs||Network||Persons Live+7 (000)||Persons Live (000)||Timeshifted Audience (000s)||% Increase over Live|
|1||WISEGAL- SATURDAY MOVIE||LIF||3,666||3,294||372||11.3%|
|7||BACK AT THE BARNYARD||NICK||4,092||3,900||192||4.9%|
|9||FAIRLY ODD PARENTS||NICK||3,520||3,392||128||3.8%|
|16||LAW & ORDER||TNT||2,944||2,864||80||2.8%|
|17||LAW & ORDER||TNT||3,160||3,078||82||2.7%|
|18||FAIRLY ODD PARENTS||NICK||3,241||3,160||81||2.6%|
|20||FOP MOVIE FAIRY IDOL||NICK||3,047||2,972||75||2.5%|
Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.