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What You’re Watching on Your DVRs (Cable Networks), March 10-16

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March 31st, 2008

Lifetime's Movie "Wisegal" has 372,000 DVR Viewers

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For the week of March 10-16, 2008, Lifetime's Saturday movie Wisegal was the top cable time-shifted show with an increase of 11.3% over its Live audience in its Live+7 viewing audience. It also had the largest time-shifted audience of 372,000 viewers. Neither of those are particularly high numbers for cable time-shifting, but most of the regular cable time-shifting powers were absent this week. This does mark the first time, in my recollection, that a Lifetime network show has been at the top of any of our lists.

USA's House had an increase of 9.4% and 269,000 time-shifted viewers to place second in terms of % increase from DVR viewing, although it was bested for absolute time-shifted viewers by the three WWE Raw episodes. Filling out the top 10 were three episodes of WWE Raw, two iCarlys, a Back at the Barnyard, and a SpongeBob Squarepants.

Top 20 Most Time-shifted Cable Shows, March 10-16, 2008:

Rank Programs Network Persons Live+7 (000) Persons Live (000) Timeshifted Audience (000s) % Increase over Live
1 WISEGAL- SATURDAY MOVIE LIF 3,666 3,294 372 11.3%
2 HOUSE USA 3,140 2,871 269 9.4%
3 WWE Raw USA 3,985 3,647 338 9.3%
4 WWE Raw USA 5,764 5,394 370 6.9%
5 WWE Raw USA 5,938 5,585 353 6.3%
6 iCarly NICK 4,467 4,233 234 5.5%
7 BACK AT THE BARNYARD NICK 4,092 3,900 192 4.9%
8 iCarly NICK 3,409 3,256 153 4.7%
9 FAIRLY ODD PARENTS NICK 3,520 3,392 128 3.8%
10 SpongeBob NICK 3,749 3,625 124 3.4%
11 INCREDIBLES, THE DSNY 3,977 3,851 126 3.3%
12 iCarly NICK 3,328 3,224 104 3.2%
13 SpongeBob NICK 3,548 3,439 109 3.2%
14 SpongeBob NICK 3,586 3,486 100 2.9%
15 SpongeBob NICK 4,179 4,063 116 2.9%
16 LAW & ORDER TNT 2,944 2,864 80 2.8%
17 LAW & ORDER TNT 3,160 3,078 82 2.7%
18 FAIRLY ODD PARENTS NICK 3,241 3,160 81 2.6%
19 SPONGEBOB NICK 3,805 3,710 95 2.6%
20 FOP MOVIE FAIRY IDOL NICK 3,047 2,972 75 2.5%

Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://tvbythenumbers.com Robert Seidman

    the SpongeBob #s are rather striking. Seemingly Bob would be ripe for a ton of DVR usage, but it’s as if it were a sporting event that needed to be watched LIVE.

    I went back to look at the LIVE+SD numbers and for the SpongeBob that’s #15 above with 4.179 million LIVE+7, it’s live+SD was 4.175. So of the 116K DVR users, 112K watched the same day anyway. for Bob, the live+7 numbers seem a rounding error vs. live+sd.

    House on the other hand, was 2.912 million on a live+SD basis, so most of its viewership was after the day it aired. given its Friday @11pm timeslot, that’s probably not too surprising.

  • http://tvbythenumbers.com Robert Seidman

    the SpongeBob #s are rather striking. Seemingly Bob would be ripe for a ton of DVR usage, but it's as if it were a sporting event that needed to be watched LIVE.

    I went back to look at the LIVE+SD numbers and for the SpongeBob that's #15 above with 4.179 million LIVE+7, it's live+SD was 4.175. So of the 116K DVR users, 112K watched the same day anyway. for Bob, the live+7 numbers seem a rounding error vs. live+sd.

    House on the other hand, was 2.912 million on a live+SD basis, so most of its viewership was after the day it aired. given its Friday @11pm timeslot, that's probably not too surprising.

  • Mia

    372,000 … Million?! :-)

  • Mia

    372,000 … Million?! :-)

  • http://tvbythenumbers.com Bill Gorman

    Mia, Yikes! Wisegals was popular, but not that popular! Fixed. ;)

  • http://tvbythenumbers.com Bill Gorman

    Mia, Yikes! Wisegals was popular, but not that popular! Fixed. ;)

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