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Nielsen Ratings Mon March 31: CBS Goes Young vs. ABC

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Written By

April 1st, 2008

Scoreboard for Mon. March 31, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 14.54 12.71 7.95 7.07 1.19
Rating/Share: Adults 18-49 4.0/10 4.4/11 2.4/6 2.4/6 0.5/1

ABC took the most viewers averaging almost two million more viewers than rival CBS. But, words rarely typed on this website, CBS took the 18-49 demo from ABC despite having fewer viewers. With all new episodes, CBS is getting very consistent performance from its Monday night lineup featuring two hours worth of comedy and CSI: Miami.

The bloom may be off the CSI rose, but its fans haven't noticed. CSI: Miami was the most watched show on CBS all night averaging 15.53 million in the 10pm hour. I wish people would stop whining about how hard it is to get viewers at 10pm. CBS had more viewers from 10pm-11pm than any of the earlier hours.

While everyone's raving about The Big Bang Theory and I'll go ahead and rave too, just because it has Kaley C. and even I have to admit Jim Parsons is funny. But this show is the night's weakest link both in viewers and the demo for CBS. It will certainly get more time to build an audience, but if it has numbers like this next season - it's no shoe-in.

Props to Julia Louis-Drefyus for breaking the "ex-Seinfeld" cast member stigma. The New Adventures of Old Christine is starting to stand on its own two legs very nicely, although last night was buoyed by an appearance of her old cast mate, Jason Alexander. But all hail the Men, Two and a Half Men, while trailing CSI: Miami in viewers had the best 18-49 demo rating of any show on television last night with a 5.3/13, which surpassed the 5.0/13 pulled by Dancing with the Stars, which cleared 20 million viewers for its 90 minute installment. Coming out of Dancing was The Bachelor: London Calling, whose numbers will likely be adjusted down in the finals because DWTS ran into the 10pm hour - and it lost more than half of the DWTS audience without the adjustment...

Your dad may be better than my dad (bet on it) but My Dad is Better Than Your Dad is stinking it up for NBC. Deal or No Deal didn't reach the ten million mark, but that almost 10 million can stand to watch that show for an hour is surreal to me. Still it more than doubled "Dad's" lead-in. Deserving credit at the peacock network is Medium in the 10pm slot which held on to most of Deal or No Deal's lead-in (plus it does very well w/DVR viewers). Now in its fourth season, Medium has a loyal and consistent following. Its 18-49 numbers aren't great but... Terminator: TSCC’s Summer Glau I don't believe I would have ever even heard of this show if not for doing this web site. It has no buzz, no promotion, no nothing. Just a stable base of over 10 million viewers (with DVR) who watch it religiously.

Over on FOX, Mark Berman says that New Amsterdam fits nicely out of House. I say a REPEAT of House had almost a million more viewers and outperformed New Amsterdam in the 18-49 demo as well. Not so good, but perhaps not bad for those of us who want to see the return of Terminator: The Sarah Connor Chronicles.

Monday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Dancing with the Stars (8p-9:30p) 20.29 5.0/13 12.9
  CBS Big Bang Theory 8.68 3.1/9 5.6
  NBC My Dad is Better than Your Dad 4.36 1.34 2.6
  FOX House (R ) 7.51 2.6/7 4.8
  CW Gossip Girl ( R) 1.1 0.5/1 0.9
           
8:30 CBS How I Met Your Mother 9.67 4.0/11 5.9
           
9:00 CBS Two and a Half Men 14.34 5.3/13 8.7
  CW Pussycat Dolls Present: Girlicious 1.27 0.6/1 0.9
  NBC Deal or No Deal 9.95 2.7/7 6.4
  FOX New Amsterdam 6.63 2.1/5 4.6
           
9:30 CBS New Adv. of Old Christine 12.41 4.4/11 8.1
  ABC The Bachelor: London Calling 9:30p-11p 8.8 2.9/7 6
           
10:00 CBS CSI: Miami 15.53 4.8/12 10.1
  NBC Medium 9.54 3.0/8 6.6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Guess Who

    It will be interesting to see how CSI Miami does in Jerichos 10pm Tuesday time slot. The results should pretty much put to rest complaints that Jericho failed because of a bad time slot and lead in. Of course die hard Jericho fans will still complain about the Nielsen ratings. Ive heard some of them are actually sending peanuts to Nielsen. How on earth they expect that to result in a 2nd revival is beyond me.

  • Guess Who

    It will be interesting to see how CSI Miami does in Jerichos 10pm Tuesday time slot. The results should pretty much put to rest complaints that Jericho failed because of a bad time slot and lead in. Of course die hard Jericho fans will still complain about the Nielsen ratings. Ive heard some of them are actually sending peanuts to Nielsen. How on earth they expect that to result in a 2nd revival is beyond me.

  • Andrea

    >

    Sorry, but Mark has it right, and didn't put it on the “Losers” list. Plus, NA's numbers increased from last week (and the total HH increased were better than those from 2 weeks ago). Not bad for a show without TSCC's Super Bowl promos.

    Anyway, I don't know why you think NA and TSCC is an either/other situation.

    PS:
    If you were a gal, you'd have Nicolaj's face plastered all over your website like you do Summer's :p

  • Andrea

    >

    Sorry, but Mark has it right, and didn't put it on the “Losers” list. Plus, NA's numbers increased from last week (and the total HH increased were better than those from 2 weeks ago). Not bad for a show without TSCC's Super Bowl promos.

    Anyway, I don't know why you think NA and TSCC is an either/other situation.

    PS:
    If you were a gal, you'd have Nicolaj's face plastered all over your website like you do Summer's :p

  • Andrea

    >

    Sorry, but Mark has it right, and didn’t put it on the “Losers” list. Plus, NA’s numbers increased from last week (and the total HH increased were better than those from 2 weeks ago). Not bad for a show without TSCC’s Super Bowl promos.

    Anyway, I don’t know why you think NA and TSCC is an either/other situation.

    PS:
    If you were a gal, you’d have Nicolaj’s face plastered all over your website like you do Summer’s :p

  • Jack

    Glad to see that Big Bang is holding steady numbers week-in week-out. Not brilliant, but solid.

    Now… who's gonna start with Summer and Terminator? It's the monday TV-ratings topic after all. :-D

  • Jack

    Glad to see that Big Bang is holding steady numbers week-in week-out. Not brilliant, but solid.

    Now… who's gonna start with Summer and Terminator? It's the monday TV-ratings topic after all. :-D

  • Jack

    Glad to see that Big Bang is holding steady numbers week-in week-out. Not brilliant, but solid.

    Now… who’s gonna start with Summer and Terminator? It’s the monday TV-ratings topic after all. :-D

  • http://tvbythenumbers.com Robert Seidman

    Guess Who, yep.

  • http://tvbythenumbers.com Robert Seidman

    Guess Who, yep.

  • http://tvbythenumbers.com Robert Seidman

    Guess Who, yep.

  • Bill

    Robert! ^ Nice pic!

  • Bill

    Robert! ^ Nice pic!

  • Bill

    Robert! ^ Nice pic!

  • http://tvbythenumbers.com Robert Seidman

    Andrea, I am not a gal, but I believe in making everybody happy….

    You, Marc (and me) are welcome to have opinions about the show itself and agree or disagree as reasonable people.

    But the ratings aren't opinionated, they are just numbers. Marc has his biases and they are not always numbers based. That's true for me as well, but here, since it's TVbytheNUMBERS, i try to analyze based on the numbers, not how I feel about a show.

  • http://tvbythenumbers.com Robert Seidman

    Andrea, I am not a gal, but I believe in making everybody happy….

    You, Marc (and me) are welcome to have opinions about the show itself and agree or disagree as reasonable people.

    But the ratings aren't opinionated, they are just numbers. Marc has his biases and they are not always numbers based. That's true for me as well, but here, since it's TVbytheNUMBERS, i try to analyze based on the numbers, not how I feel about a show.

  • http://tvbythenumbers.com Robert Seidman

    Andrea, I am not a gal, but I believe in making everybody happy….

    You, Marc (and me) are welcome to have opinions about the show itself and agree or disagree as reasonable people.

    But the ratings aren’t opinionated, they are just numbers. Marc has his biases and they are not always numbers based. That’s true for me as well, but here, since it’s TVbytheNUMBERS, i try to analyze based on the numbers, not how I feel about a show.

  • http://tvbythenumbers.com Robert Seidman

    @Bill, nice linking. Oh my.

  • http://tvbythenumbers.com Robert Seidman

    @Bill, nice linking. Oh my.

  • http://tvbythenumbers.com Robert Seidman

    @Bill, nice linking. Oh my.

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