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Nielsen Ratings Mon March 31: CBS Goes Young vs. ABC

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Written By

April 1st, 2008

Scoreboard for Mon. March 31, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 14.54 12.71 7.95 7.07 1.19
Rating/Share: Adults 18-49 4.0/10 4.4/11 2.4/6 2.4/6 0.5/1

ABC took the most viewers averaging almost two million more viewers than rival CBS. But, words rarely typed on this website, CBS took the 18-49 demo from ABC despite having fewer viewers. With all new episodes, CBS is getting very consistent performance from its Monday night lineup featuring two hours worth of comedy and CSI: Miami.

The bloom may be off the CSI rose, but its fans haven't noticed. CSI: Miami was the most watched show on CBS all night averaging 15.53 million in the 10pm hour. I wish people would stop whining about how hard it is to get viewers at 10pm. CBS had more viewers from 10pm-11pm than any of the earlier hours.

While everyone's raving about The Big Bang Theory and I'll go ahead and rave too, just because it has Kaley C. and even I have to admit Jim Parsons is funny. But this show is the night's weakest link both in viewers and the demo for CBS. It will certainly get more time to build an audience, but if it has numbers like this next season - it's no shoe-in.

Props to Julia Louis-Drefyus for breaking the "ex-Seinfeld" cast member stigma. The New Adventures of Old Christine is starting to stand on its own two legs very nicely, although last night was buoyed by an appearance of her old cast mate, Jason Alexander. But all hail the Men, Two and a Half Men, while trailing CSI: Miami in viewers had the best 18-49 demo rating of any show on television last night with a 5.3/13, which surpassed the 5.0/13 pulled by Dancing with the Stars, which cleared 20 million viewers for its 90 minute installment. Coming out of Dancing was The Bachelor: London Calling, whose numbers will likely be adjusted down in the finals because DWTS ran into the 10pm hour - and it lost more than half of the DWTS audience without the adjustment...

Your dad may be better than my dad (bet on it) but My Dad is Better Than Your Dad is stinking it up for NBC. Deal or No Deal didn't reach the ten million mark, but that almost 10 million can stand to watch that show for an hour is surreal to me. Still it more than doubled "Dad's" lead-in. Deserving credit at the peacock network is Medium in the 10pm slot which held on to most of Deal or No Deal's lead-in (plus it does very well w/DVR viewers). Now in its fourth season, Medium has a loyal and consistent following. Its 18-49 numbers aren't great but... Terminator: TSCC’s Summer Glau I don't believe I would have ever even heard of this show if not for doing this web site. It has no buzz, no promotion, no nothing. Just a stable base of over 10 million viewers (with DVR) who watch it religiously.

Over on FOX, Mark Berman says that New Amsterdam fits nicely out of House. I say a REPEAT of House had almost a million more viewers and outperformed New Amsterdam in the 18-49 demo as well. Not so good, but perhaps not bad for those of us who want to see the return of Terminator: The Sarah Connor Chronicles.

Monday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Dancing with the Stars (8p-9:30p) 20.29 5.0/13 12.9
  CBS Big Bang Theory 8.68 3.1/9 5.6
  NBC My Dad is Better than Your Dad 4.36 1.34 2.6
  FOX House (R ) 7.51 2.6/7 4.8
  CW Gossip Girl ( R) 1.1 0.5/1 0.9
           
8:30 CBS How I Met Your Mother 9.67 4.0/11 5.9
           
9:00 CBS Two and a Half Men 14.34 5.3/13 8.7
  CW Pussycat Dolls Present: Girlicious 1.27 0.6/1 0.9
  NBC Deal or No Deal 9.95 2.7/7 6.4
  FOX New Amsterdam 6.63 2.1/5 4.6
           
9:30 CBS New Adv. of Old Christine 12.41 4.4/11 8.1
  ABC The Bachelor: London Calling 9:30p-11p 8.8 2.9/7 6
           
10:00 CBS CSI: Miami 15.53 4.8/12 10.1
  NBC Medium 9.54 3.0/8 6.6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • K8ie

    My God – a Cynthia Rothrock shout-out. It’s 1992 in here.

    I have to agree with Robert on NA. The competition is fiercer on Monday night but I think the NA death knell is that it’s not even competitive in the demo – not only is it fourth on the night but it’s down in both total viewers and 18-49s from reruns of House. Also, it films in location on NY (expensive?), it’s not a FOX co-production (no/little DVD potential) and it’s generating zero media buzz – I don’t want to harsh anyone’s shiny but I think FOX delivered NA DOA – this run is the equivalent of the ER doc doing resus so she can tell the family she did everything she could.

    As for TSCC, I was drawn in by Lena Headey’s work (Queen Gorgo as Sarah Connor – who wouldn’t want to see that?) but Summer Glau (the whole cast in fact – BAG, who knew?) has grown become a favourite. Glau is tremendously charismatic in a role that requires her deliver a convincing performance with very little affect, which is much harder than being “big” onscreen.

  • K8ie

    My God – a Cynthia Rothrock shout-out. It's 1992 in here.

    I have to agree with Robert on NA. The competition is fiercer on Monday night but I think the NA death knell is that it's not even competitive in the demo – not only is it fourth on the night but it's down in both total viewers and 18-49s from reruns of House. Also, it films in location on NY (expensive?), it's not a FOX co-production (no/little DVD potential) and it's generating zero media buzz – I don't want to harsh anyone's shiny but I think FOX delivered NA DOA – this run is the equivalent of the ER doc doing resus so she can tell the family she did everything she could.

    As for TSCC, I was drawn in by Lena Headey's work (Queen Gorgo as Sarah Connor – who wouldn't want to see that?) but Summer Glau (the whole cast in fact – BAG, who knew?) has grown become a favourite. Glau is tremendously charismatic in a role that requires her deliver a convincing performance with very little affect, which is much harder than being “big” onscreen.

  • K8ie

    My God – a Cynthia Rothrock shout-out. It's 1992 in here.

    I have to agree with Robert on NA. The competition is fiercer on Monday night but I think the NA death knell is that it's not even competitive in the demo – not only is it fourth on the night but it's down in both total viewers and 18-49s from reruns of House. Also, it films in location on NY (expensive?), it's not a FOX co-production (no/little DVD potential) and it's generating zero media buzz – I don't want to harsh anyone's shiny but I think FOX delivered NA DOA – this run is the equivalent of the ER doc doing resus so she can tell the family she did everything she could.

    As for TSCC, I was drawn in by Lena Headey's work (Queen Gorgo as Sarah Connor – who wouldn't want to see that?) but Summer Glau (the whole cast in fact – BAG, who knew?) has grown become a favourite. Glau is tremendously charismatic in a role that requires her deliver a convincing performance with very little affect, which is much harder than being “big” onscreen.

  • K8ie

    Ballerinas are way tough, Tony. You try dancing on point for 20 years – I betcha Ms. Glau would tell you stuntwork is far less painful.

  • K8ie

    Ballerinas are way tough, Tony. You try dancing on point for 20 years – I betcha Ms. Glau would tell you stuntwork is far less painful.

  • K8ie

    Ballerinas are way tough, Tony. You try dancing on point for 20 years – I betcha Ms. Glau would tell you stuntwork is far less painful.

  • Angie

    I watched the videos. I STILL don’t get what is so special about Summer Glau. Did not like her bug eyed acting in Firefly, don’t like it in Terminator. She doesn’t take on any of the character at all! Urgh. I am sorry. I can never be converted.

  • Angie

    I watched the videos. I STILL don't get what is so special about Summer Glau. Did not like her bug eyed acting in Firefly, don't like it in Terminator. She doesn't take on any of the character at all! Urgh. I am sorry. I can never be converted.

  • Angie

    I watched the videos. I STILL don't get what is so special about Summer Glau. Did not like her bug eyed acting in Firefly, don't like it in Terminator. She doesn't take on any of the character at all! Urgh. I am sorry. I can never be converted.

  • Gary

    She doesn’t take on any of the character at all??????
    What are you talking about?

  • Gary

    She doesn't take on any of the character at all??????
    What are you talking about?

  • Gary

    She doesn't take on any of the character at all??????
    What are you talking about?

  • frankj

    I don’t see NA making it to next season. FOX is still holding the ax over Terminator, and it has more viewers and a much stronger showing in the 18-49yr demo.

    And to the people saying that Summer Glau is not considered attractive, I say that is just ridiculous. She pretty much is the uber-“it” girl for sci-fi fans, and most any guy will tell you she is absolutely beautiful. She totally owns the Very Scary Robot role on Terminator too. Josh Friedman basically wrote that role for her, and I think it’s her best acting yet.

    By the way, speaking of buzz, I think that shout out to Terminator on Big Bang Theory last week bodes well for the series. It shows it’s permeating into pop culture enough that it’s part of the mythology now. You can bet Warner Brothers is paying attention since their stake in T4 and the series is so large. FOX needs to hurry up and pick this series up. Building up more audience with re-runs and DVDs over the summer would help launch Season Two big time.

  • frankj

    I don't see NA making it to next season. FOX is still holding the ax over Terminator, and it has more viewers and a much stronger showing in the 18-49yr demo.

    And to the people saying that Summer Glau is not considered attractive, I say that is just ridiculous. She pretty much is the uber-“it” girl for sci-fi fans, and most any guy will tell you she is absolutely beautiful. She totally owns the Very Scary Robot role on Terminator too. Josh Friedman basically wrote that role for her, and I think it's her best acting yet.

    By the way, speaking of buzz, I think that shout out to Terminator on Big Bang Theory last week bodes well for the series. It shows it's permeating into pop culture enough that it's part of the mythology now. You can bet Warner Brothers is paying attention since their stake in T4 and the series is so large. FOX needs to hurry up and pick this series up. Building up more audience with re-runs and DVDs over the summer would help launch Season Two big time.

  • frankj

    I don't see NA making it to next season. FOX is still holding the ax over Terminator, and it has more viewers and a much stronger showing in the 18-49yr demo.

    And to the people saying that Summer Glau is not considered attractive, I say that is just ridiculous. She pretty much is the uber-“it” girl for sci-fi fans, and most any guy will tell you she is absolutely beautiful. She totally owns the Very Scary Robot role on Terminator too. Josh Friedman basically wrote that role for her, and I think it's her best acting yet.

    By the way, speaking of buzz, I think that shout out to Terminator on Big Bang Theory last week bodes well for the series. It shows it's permeating into pop culture enough that it's part of the mythology now. You can bet Warner Brothers is paying attention since their stake in T4 and the series is so large. FOX needs to hurry up and pick this series up. Building up more audience with re-runs and DVDs over the summer would help launch Season Two big time.

  • sam

    From what I've heard, CSI Miami on Tuesday, had the highest rating for 10:00 on Tuesday on any network in the past 5 years. Jericho will not be revived again. Vocal fans, but not enough of them.

  • sam

    From what I've heard, CSI Miami on Tuesday, had the highest rating for 10:00 on Tuesday on any network in the past 5 years. Jericho will not be revived again. Vocal fans, but not enough of them.

  • sam

    From what I’ve heard, CSI Miami on Tuesday, had the highest rating for 10:00 on Tuesday on any network in the past 5 years. Jericho will not be revived again. Vocal fans, but not enough of them.

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