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Nielsen Ratings Tue, April 1: Hell's Kitchen Beats Dancing & 10pm Ain't So Bad

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April 2nd, 2008

Scoreboard for Tue. March 25, 2008 FOX ABC NBC CW
Total Viewers (million) 18.87 10.87 10.31 7.40 1.79
Rating/Share: Adults 18-49 7.5/19 2.9/7 2.9/7 2.6/7 0.7/2

FOX dominated this night by every metric. Although the Dancing with the Stars results show aired, even that could not save ABC from a last place finish in the 18-49 demo (next to last, if you count the CW).

American Idol continued its broadcast television dominance and led into the season four premiere of Hell's Kitchen. While HK had roughly 4.5 million fewer viewers than Dancing with the Stars, it easily won the 18-49 in a beatdown. I'd predicted that HK would lose at least half of the AI lead-in (duh), and figured it would squeak out an 18-49 victory, but I was surprised by the margin of victory in the 18-49 demo (5.7/14 for HK vs. a 3.9/9 for DWTS).

I guess the "youthful" demo loves screaming at people and calling them a bleeping donkey more than dancing. I think HK's numbers may be adjusted down a little bit because at least on my DVR, American Idol ran almost to 9:05pm. While sometimes I wish that HK would actually recruit more people who could actually COOK to its contest, this so far seems like the most incapable cast ever. Ramsay is in rare form though, going as far as to say "Small man's syndrome down there, huh?" to a contestant who had on a 2' tall chef's hat.

Also as predicted by one of our commenters, part two of a two part CSI: Miami on CBS had no difficulty whatsoever finding viewers at 10pm on CBS. It drew 14.29 million and a 4.1/11 in the 18-49 demographic coming out of Big Brother which had but 6.42 million. As I always say, lead-in, is not a very useful metric. It probably does matter coming out of American Idol somewhat, but other than that not so much. Plus, I believe we'll see at least a little erosion for Hell's Kitchen in the coming weeks though I expect it will continue to dominate the 18-49 regardless. Remember people (every.single.one.of.us) have remote controls, and we know how to use them.

Anyway, 10pm on Tuesday on CBS can find big numbers, even coming out of Big Brother. Let there be no mystery about it. The NCIS reruns continue to hold their own nicely against Idol, at least in total viewers. And another two hours of The Biggest Loser performed consistently as well, with OK numbers in the 18-49 demo.

An ABC special Live to be 150...Can You Do It? hosted by Barbara Walters finished second in the 10pm hour, but also cleared ten million total viewers.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX American Idol 8p-9p 25.19 9.3/25
  CBS NCIS (Repeat) 10.21 2.1/6
  NBC The Biggest Loser (8p-10p) 8.22 3.3/9
  ABC Just for Laughs 5.51 1.4/4
  CW Beauty and the Geek 1.57 0.7/2
         
9:00 CBS Big Brother 9 6.42 2.4/6
  ABC Dancing with the Stars 16.9 3.9/9
  FOX Hell's Kitchen 12.55 5.7/14
  CW Reaper (Repeat) 1.72 0.6/2
         
10:00 CBS CSI: Miami 14.29 4.1/11
  NBC Law & Order: SVU (Repeat) 5.75 2.1/6
  ABC Live to be 150?Can You Do It? 10.2 2.5/7

Sorry folks, I didn't get the HH Rating info in the table, but if you're interested you can check it out on Zap2it.

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Guess Who

    Wow. CSI increased BB's audience by over 8 million? I wonder how Secret Talents of the Stars will do next week? They might be better off repeating the monday CSI Miami episode instead. Still cant believe CBS is actually airing that schlock fest. So much for blaming the 10pm time slot for the demise of Jericho. I guess the only thing keeping BB on the air is its low cost. Those goofy slow-mo scenes at the beginning of SCI are goofy but funny. They should try doing one whole episode that way using sub titles instead of voices.

  • Guess Who

    Wow. CSI increased BB’s audience by over 8 million? I wonder how Secret Talents of the Stars will do next week? They might be better off repeating the monday CSI Miami episode instead. Still cant believe CBS is actually airing that schlock fest. So much for blaming the 10pm time slot for the demise of Jericho. I guess the only thing keeping BB on the air is its low cost. Those goofy slow-mo scenes at the beginning of SCI are goofy but funny. They should try doing one whole episode that way using sub titles instead of voices.

  • http://tvbythenumbers.com Robert Seidman

    Ah, there you are, sorry for not correctly attributing you as “Guess Who” in the post above. If you like, I will (or I'll attribute you however you like). You did call the 10pm success for CSI: Miami.

    I think BB has THREE things going for it:
    1. low cost
    2. airs three times a week
    3. Julie Chen married to CBS chief Les Moonves

    That said, I doubt we'll ever see BB as anything but a summer show ever again after the “spring run”.

  • http://tvbythenumbers.com Robert Seidman

    Ah, there you are, sorry for not correctly attributing you as “Guess Who” in the post above. If you like, I will (or I’ll attribute you however you like). You did call the 10pm success for CSI: Miami.

    I think BB has THREE things going for it:
    1. low cost
    2. airs three times a week
    3. Julie Chen married to CBS chief Les Moonves

    That said, I doubt we’ll ever see BB as anything but a summer show ever again after the “spring run”.

  • Guess Who

    I forgot about Julie and Les. That explains alot. I guess that means when I retire BIG BROTHER 34 will be airing featuring more people nobody really cares about.

  • Guess Who

    I forgot about Julie and Les. That explains alot. I guess that means when I retire BIG BROTHER 34 will be airing featuring more people nobody really cares about.

  • http://tvbythenumbers.com Robert Seidman

    for what it's worth you strike me as too smart to actually wind up having to work another 25 years…unless you want to!

  • http://tvbythenumbers.com Robert Seidman

    for what it’s worth you strike me as too smart to actually wind up having to work another 25 years…unless you want to!

  • dearme

    Hey all! I'm just curious about Robert, Bill and all you people, r u tv buffs(like me) or have been or are working in TV industry? and whats ur age?

    Well, Im 17, I live in India and keep tabs on american tv and hope to run my own Network soon.

  • dearme

    Hey all! I’m just curious about Robert, Bill and all you people, r u tv buffs(like me) or have been or are working in TV industry? and whats ur age?

    Well, Im 17, I live in India and keep tabs on american tv and hope to run my own Network soon.

  • http://tvbythenumbers.com Robert Seidman

    @dearme wow, if I had thought like you when I was 17, who knows what might have happened. I didn't have a single lick of sense until I was 31 or so, and I'm not sure I have much sense now.

    Neither Bill or I has any tv industry background. Bill and I both like TV (I LOVE it) and we both LOVE number crunching, speculating and prognosticating. I'm 45, soon to be 46. Bill is in the same general ballpark but I'll leave it to him to disclose his age. Both of our backgrounds were in high-tech, though more on the business side than the technology side.

  • http://tvbythenumbers.com Robert Seidman

    @dearme wow, if I had thought like you when I was 17, who knows what might have happened. I didn’t have a single lick of sense until I was 31 or so, and I’m not sure I have much sense now.

    Neither Bill or I has any tv industry background. Bill and I both like TV (I LOVE it) and we both LOVE number crunching, speculating and prognosticating. I’m 45, soon to be 46. Bill is in the same general ballpark but I’ll leave it to him to disclose his age. Both of our backgrounds were in high-tech, though more on the business side than the technology side.

  • dearme

    WOW, but u sound so professional, I thought I was talking to a network executive or someone. Im sure ur more sensible than me (just being polite(just kidding)).

  • dearme

    WOW, but u sound so professional, I thought I was talking to a network executive or someone. Im sure ur more sensible than me (just being polite(just kidding)).

  • http://tvbythenumbers.com Bill Gorman

    I was born during the Eisenhower administration, Robert remembers only the glory days of Camelot. ;)

  • http://tvbythenumbers.com Bill Gorman

    I was born during the Eisenhower administration, Robert remembers only the glory days of Camelot. ;)

  • http://tvbythenumbers.com Robert Seidman

    dearme, thanks. While there's no doubt Bill and I are often wrong (but never in doubt!), we're both pretty good thinkers. But good thinking doesn't always = sense, where Bill has MUCH more of it than I.

    And despite his being older by a smidge, in a survey 99 out of 100 people would say he looks younger. The only thing preventing the clean sweep is that I'd insist on being one of the 100 people surveyed! ;)

  • http://tvbythenumbers.com Robert Seidman

    dearme, thanks. While there’s no doubt Bill and I are often wrong (but never in doubt!), we’re both pretty good thinkers. But good thinking doesn’t always = sense, where Bill has MUCH more of it than I.

    And despite his being older by a smidge, in a survey 99 out of 100 people would say he looks younger. The only thing preventing the clean sweep is that I’d insist on being one of the 100 people surveyed! ;)

  • Andrea

    Hey Robert:

    Just a little thing: should be “premiere”, not “premier”.

    Couldn't help myself.

  • Andrea

    Hey Robert:

    Just a little thing: should be “premiere”, not “premier”.

    Couldn’t help myself.

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