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Nielsen Ratings Tue, April 1: Hell's Kitchen Beats Dancing & 10pm Ain't So Bad

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Written By

April 2nd, 2008

Scoreboard for Tue. March 25, 2008 FOX ABC NBC CW
Total Viewers (million) 18.87 10.87 10.31 7.40 1.79
Rating/Share: Adults 18-49 7.5/19 2.9/7 2.9/7 2.6/7 0.7/2

FOX dominated this night by every metric. Although the Dancing with the Stars results show aired, even that could not save ABC from a last place finish in the 18-49 demo (next to last, if you count the CW).

American Idol continued its broadcast television dominance and led into the season four premiere of Hell's Kitchen. While HK had roughly 4.5 million fewer viewers than Dancing with the Stars, it easily won the 18-49 in a beatdown. I'd predicted that HK would lose at least half of the AI lead-in (duh), and figured it would squeak out an 18-49 victory, but I was surprised by the margin of victory in the 18-49 demo (5.7/14 for HK vs. a 3.9/9 for DWTS).

I guess the "youthful" demo loves screaming at people and calling them a bleeping donkey more than dancing. I think HK's numbers may be adjusted down a little bit because at least on my DVR, American Idol ran almost to 9:05pm. While sometimes I wish that HK would actually recruit more people who could actually COOK to its contest, this so far seems like the most incapable cast ever. Ramsay is in rare form though, going as far as to say "Small man's syndrome down there, huh?" to a contestant who had on a 2' tall chef's hat.

Also as predicted by one of our commenters, part two of a two part CSI: Miami on CBS had no difficulty whatsoever finding viewers at 10pm on CBS. It drew 14.29 million and a 4.1/11 in the 18-49 demographic coming out of Big Brother which had but 6.42 million. As I always say, lead-in, is not a very useful metric. It probably does matter coming out of American Idol somewhat, but other than that not so much. Plus, I believe we'll see at least a little erosion for Hell's Kitchen in the coming weeks though I expect it will continue to dominate the 18-49 regardless. Remember people (every.single.one.of.us) have remote controls, and we know how to use them.

Anyway, 10pm on Tuesday on CBS can find big numbers, even coming out of Big Brother. Let there be no mystery about it. The NCIS reruns continue to hold their own nicely against Idol, at least in total viewers. And another two hours of The Biggest Loser performed consistently as well, with OK numbers in the 18-49 demo.

An ABC special Live to be 150...Can You Do It? hosted by Barbara Walters finished second in the 10pm hour, but also cleared ten million total viewers.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX American Idol 8p-9p 25.19 9.3/25
  CBS NCIS (Repeat) 10.21 2.1/6
  NBC The Biggest Loser (8p-10p) 8.22 3.3/9
  ABC Just for Laughs 5.51 1.4/4
  CW Beauty and the Geek 1.57 0.7/2
         
9:00 CBS Big Brother 9 6.42 2.4/6
  ABC Dancing with the Stars 16.9 3.9/9
  FOX Hell's Kitchen 12.55 5.7/14
  CW Reaper (Repeat) 1.72 0.6/2
         
10:00 CBS CSI: Miami 14.29 4.1/11
  NBC Law & Order: SVU (Repeat) 5.75 2.1/6
  ABC Live to be 150?Can You Do It? 10.2 2.5/7

Sorry folks, I didn't get the HH Rating info in the table, but if you're interested you can check it out on Zap2it.

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Browngloster

    Sorry but I LOVE Big Brother and I think Julie does a fine job as the host.. I do agree that I prefer it in the summer because there is usually so much on during the normal season. But for me, I hate all the “dancing” “cooking” and “nanny” shows. I'm not saying that they aren't any good. Its personal preference. I dont care for “survivor” nor “amazing race” but again, preference. I would prefer to watch the “human” locked-in-a-house experience. But with the writers strike now possible actors strike, I'm just fine with the houseguests coming back for another season…

  • Browngloster

    Sorry but I LOVE Big Brother and I think Julie does a fine job as the host.. I do agree that I prefer it in the summer because there is usually so much on during the normal season. But for me, I hate all the “dancing” “cooking” and “nanny” shows. I’m not saying that they aren’t any good. Its personal preference. I dont care for “survivor” nor “amazing race” but again, preference. I would prefer to watch the “human” locked-in-a-house experience. But with the writers strike now possible actors strike, I’m just fine with the houseguests coming back for another season…

  • frankj

    It looks like Idol slipped a few million viewers. Not that that matters, considering it still crushes everything, but I seem to recall it was recently up around 28-29 million.

    Robert, Bill – I was curious about show placement on FOX. What days does the network consider it's prime spot? Is it the Monday spot, where 24 used to sit? Or does FOX consider Idol days it's premier days? I'm just thinking about placement for TSCC next season, where FOX might put it if they're serious about a fall spot.

  • frankj

    It looks like Idol slipped a few million viewers. Not that that matters, considering it still crushes everything, but I seem to recall it was recently up around 28-29 million.

    Robert, Bill – I was curious about show placement on FOX. What days does the network consider it’s prime spot? Is it the Monday spot, where 24 used to sit? Or does FOX consider Idol days it’s premier days? I’m just thinking about placement for TSCC next season, where FOX might put it if they’re serious about a fall spot.

  • Andrea

    I just saw the new NBC fall season schedule. WTF, “Life” being moved to Fridays at 10pm!

    I hope that FOX follows NBC in renewing a low-rated drama. I mean if NBC can renew “Lipstick Jungle” (I wonder how “Journeyman” fans feel about that?), why can't “New Amsterdam” also be renewed (along with TSCC)?

  • Andrea

    I just saw the new NBC fall season schedule. WTF, “Life” being moved to Fridays at 10pm!

    I hope that FOX follows NBC in renewing a low-rated drama. I mean if NBC can renew “Lipstick Jungle” (I wonder how “Journeyman” fans feel about that?), why can’t “New Amsterdam” also be renewed (along with TSCC)?

  • dearme

    Andrea, can I have the link pls?

  • dearme

    Andrea, can I have the link pls?

  • Daniel C

    Wow, look at Robert softening on CBS. And all it took was new episodes. Gee, I wish I had thought of that during the strike…

    Oh wait, I did! :)

  • Daniel C

    Wow, look at Robert softening on CBS. And all it took was new episodes. Gee, I wish I had thought of that during the strike…

    Oh wait, I did! :)

  • http://tvbythenumbers.com Robert Seidman

    @Daniel, yep you did think of that before and there is no denying it. I'm not “softening” on CBS so much as like most men, I'm distracted by whatever is in front of me right now. It's hard to argue that CSI: Miami (and the Monday night lineup too) are good at attracting viewers so if that's what the data indicate, what can I do? :)

    I still believe BB doesn't belong, and think that CBS moves as lethargically as a snail sometimes, largely because it is so profitable no matter what that it simply does not matter. I don't think that's some awful thing, it's just that my mind is always bent around optimizing as best you can as fast as you can and CBS does not work in that fashion.

    That said, a lot of that applies to all networks.

    CBS' bigger challenge, despite whatever spin Moonves and crew want to put on it is attracting more youth, where it is thumped by FOX and ABC. On a season-to-date basis, at least through 3/23, CBS best peformer in the 18-49 demo was Survivor: China (13th place) and Survivor: Micronesia (15th place).

    While there is no question CBS can attract viewers, attracting the viewers that advertisers want seems to be in question. Example, NCIS and 60 Minutes are the #12 and the #13 show overall based on HH Rating but are both tied for #64 (again through 3/23) in the 18-49 demo.

  • http://tvbythenumbers.com Robert Seidman

    @Daniel, yep you did think of that before and there is no denying it. I’m not “softening” on CBS so much as like most men, I’m distracted by whatever is in front of me right now. It’s hard to argue that CSI: Miami (and the Monday night lineup too) are good at attracting viewers so if that’s what the data indicate, what can I do? :)

    I still believe BB doesn’t belong, and think that CBS moves as lethargically as a snail sometimes, largely because it is so profitable no matter what that it simply does not matter. I don’t think that’s some awful thing, it’s just that my mind is always bent around optimizing as best you can as fast as you can and CBS does not work in that fashion.

    That said, a lot of that applies to all networks.

    CBS’ bigger challenge, despite whatever spin Moonves and crew want to put on it is attracting more youth, where it is thumped by FOX and ABC. On a season-to-date basis, at least through 3/23, CBS best peformer in the 18-49 demo was Survivor: China (13th place) and Survivor: Micronesia (15th place).

    While there is no question CBS can attract viewers, attracting the viewers that advertisers want seems to be in question. Example, NCIS and 60 Minutes are the #12 and the #13 show overall based on HH Rating but are both tied for #64 (again through 3/23) in the 18-49 demo.

  • Frank Trapasso

    http://www.eztv.it/index.php?main=tvnews&sh

    this link is ripping your content.

  • Frank Trapasso
  • http://tvbythenumbers.com Robert Seidman

    Frank, sadly the # of scraping sites, both those that do it in an automated fashion and those who do it manually in an effort to garner “search engine” traffic is more than we can keep up with. We do our best to make sure that none of those links ever show up as “ping back” comments so that nobody clicks them, but beyond that I'm not sure what we can do.

  • http://tvbythenumbers.com Robert Seidman

    Frank, sadly the # of scraping sites, both those that do it in an automated fashion and those who do it manually in an effort to garner “search engine” traffic is more than we can keep up with. We do our best to make sure that none of those links ever show up as “ping back” comments so that nobody clicks them, but beyond that I’m not sure what we can do.

  • http://yahoo.com Jenny G.

    Nobody can cook, or step up to be a deserving contender for Ramsay's awesome prize, but @ the end he always gets the best chef to run awesome operations. I'm rooting for the cute asian guy this year!

  • http://yahoo.com Jenny G.

    Nobody can cook, or step up to be a deserving contender for Ramsay’s awesome prize, but @ the end he always gets the best chef to run awesome operations. I’m rooting for the cute asian guy this year!

  • BigMeanieHead

    I guess that the timeslot issue of Jericho really doesnt matter. Last night they put up a show that people wanted to watch and they got killer numbers finally winning the 10pm slot.

  • BigMeanieHead

    I guess that the timeslot issue of Jericho really doesnt matter. Last night they put up a show that people wanted to watch and they got killer numbers finally winning the 10pm slot.

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