|Scoreboard for Tue. March 25, 2008|
|Total Viewers (million)||18.87||10.87||10.31||7.40||1.79|
|Rating/Share: Adults 18-49||7.5/19||2.9/7||2.9/7||2.6/7||0.7/2|
FOX dominated this night by every metric. Although the Dancing with the Stars results show aired, even that could not save ABC from a last place finish in the 18-49 demo (next to last, if you count the CW).
American Idol continued its broadcast television dominance and led into the season four premiere of Hell's Kitchen. While HK had roughly 4.5 million fewer viewers than Dancing with the Stars, it easily won the 18-49 in a beatdown. I'd predicted that HK would lose at least half of the AI lead-in (duh), and figured it would squeak out an 18-49 victory, but I was surprised by the margin of victory in the 18-49 demo (5.7/14 for HK vs. a 3.9/9 for DWTS).
I guess the "youthful" demo loves screaming at people and calling them a bleeping donkey more than dancing. I think HK's numbers may be adjusted down a little bit because at least on my DVR, American Idol ran almost to 9:05pm. While sometimes I wish that HK would actually recruit more people who could actually COOK to its contest, this so far seems like the most incapable cast ever. Ramsay is in rare form though, going as far as to say "Small man's syndrome down there, huh?" to a contestant who had on a 2' tall chef's hat.
Also as predicted by one of our commenters, part two of a two part CSI: Miami on CBS had no difficulty whatsoever finding viewers at 10pm on CBS. It drew 14.29 million and a 4.1/11 in the 18-49 demographic coming out of Big Brother which had but 6.42 million. As I always say, lead-in, is not a very useful metric. It probably does matter coming out of American Idol somewhat, but other than that not so much. Plus, I believe we'll see at least a little erosion for Hell's Kitchen in the coming weeks though I expect it will continue to dominate the 18-49 regardless. Remember people (every.single.one.of.us) have remote controls, and we know how to use them.
Anyway, 10pm on Tuesday on CBS can find big numbers, even coming out of Big Brother. Let there be no mystery about it. The NCIS reruns continue to hold their own nicely against Idol, at least in total viewers. And another two hours of The Biggest Loser performed consistently as well, with OK numbers in the 18-49 demo.
An ABC special Live to be 150...Can You Do It? hosted by Barbara Walters finished second in the 10pm hour, but also cleared ten million total viewers.
See the night's full details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|8:00||FOX||American Idol 8p-9p||25.19||9.3/25|
|NBC||The Biggest Loser (8p-10p)||8.22||3.3/9|
|ABC||Just for Laughs||5.51||1.4/4|
|CW||Beauty and the Geek||1.57||0.7/2|
|9:00||CBS||Big Brother 9||6.42||2.4/6|
|ABC||Dancing With the Stars||16.9||3.9/9|
|NBC||Law & Order: SVU (Repeat)||5.75||2.1/6|
|ABC||Live to be 150?Can You Do It?||10.2||2.5/7|
Sorry folks, I didn't get the HH Rating info in the table, but if you're interested you can check it out on Zap2it.
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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