Comments on: Nielen TV Ratings Age Demographics: J-J-J-Jive Talking

By: Jenny G.

Jenny G. — Fri, 04 Apr 2008 23:20:13 +0000

I feel old just watching Without a Trace ads, now I know why…hahaha

By: Jenny G.

Jenny G. — Fri, 04 Apr 2008 23:20:13 +0000

I feel old just watching Without a Trace ads, now I know why…hahaha

By: Robert Seidman

Robert Seidman — Thu, 03 Apr 2008 22:04:47 +0000

that’s why the 18-49 and 25-54 are bandied about as well, to encompass the 40+. But for primetime advertising it seems almost universal that advertisers don’t want to pay for the 55+ viewers. To CBS’ credit, despite this it is able to manage to sell 55+ and make money on it anyway. I don’t believe that is the case with other nets, but other nets don’t have as many 55+ viewers as CBS does either.

By: Robert Seidman

Robert Seidman — Thu, 03 Apr 2008 22:04:47 +0000

that's why the 18-49 and 25-54 are bandied about as well, to encompass the 40+. But for primetime advertising it seems almost universal that advertisers don't want to pay for the 55+ viewers. To CBS' credit, despite this it is able to manage to sell 55+ and make money on it anyway. I don't believe that is the case with other nets, but other nets don't have as many 55+ viewers as CBS does either.

By: Holly

Holly — Thu, 03 Apr 2008 21:57:07 +0000

I think if you are Coke or Kia, it makes sense to focus on the 18-34 demo. On the other hand, if you’re Ketel 1 or Lexus, you are definitely looking for the older audience.

Part of the overall focus makes sense, a new sports drink is more likely to get new buyers through TV advertising than a new high-end mineral water. Part of it doesn’t, people 18-34 tend to have less money than those 40+.

By: Holly

Holly — Thu, 03 Apr 2008 21:57:07 +0000

I think if you are Coke or Kia, it makes sense to focus on the 18-34 demo. On the other hand, if you're Ketel 1 or Lexus, you are definitely looking for the older audience.

Part of the overall focus makes sense, a new sports drink is more likely to get new buyers through TV advertising than a new high-end mineral water. Part of it doesn't, people 18-34 tend to have less money than those 40+.