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Nielsen Ratings for April 2: FOX Wins Another Wednesday (Duh!)

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April 3rd, 2008

Scoreboard for Weds. April 2, 2008 FOX CBS NBC ABC CW
Total Viewers (million) 17.15 10.56 7.05 5.67 2.85
rating/Share: Adults 18-49 6.6/18 3.1/8 1.8/5 2.0/5 1.1/3

FOX ran with the season finale of Moment of Truth and an hour of American Idol and crushed the competition...again. Even with new episodes of Criminal Minds and CSI: NY on CBS, FOX still won by a wide margin, and more than doubled CBS in the 18-49 demo. But for reasons I will no longer continue to speculate on, the EYE network was dragged down by Big Brother at 8pm.

CBS still came in second overall. ABC, while last overall (unless you count the CW) was third in the 18-49 demo, though none of its shows (Wife Swap, Super Nanny and Men in Trees) could pull in even six million viewers. Sad.

NBC, was third overall but trailed ABC in the demo with Deal or No Deal and a couple of repeats in the Law & Order franchise. Deal or No Deal again couldn't pull in 10 million viewers and even with three million more total viewers fared worse in the 18-49 demographic than the aforementioned Big Brother.

But next Fall, Knight Rider (they had to give it a try) will occupy the Wednesday at 8pm slot and Deal or No Deal will move to the 9pm hour on Wednesdays and add a Friday 9pm edition as well.

And although it isn't Wednesday night related, I didn't think it was completely wacky that NBC brought back 30 Rock.

See Wednesday's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Big Brother 6.04 2.2/7
  NBC Deal or No Deal 9.33 2.0/6
  ABC Wife Swap 5.71 2.0/6
  CW Americas Next Top Model 4.08 1.9/6
  FOX Moment of Truth 10.02 4.1/12
         
9:00 CBS Criminal Minds 12.81 3.4/9
  NBC Law & Order: Criminal Intent (R ) 5.29 1.4/3
  ABC Supernanny 5.8 2.3/6
  CW Pussycat Dolls Present: Girlicious (Repeat) 1.62 0.7/2
  FOX American Idol 24.27 9.1/23
         
10:00 ABC Men in Trees 5.5 1.5/4
  NBC Law & Order (Repeat) 6.52 1.9/5
  CBS CSI: NY 12.84 3.6/10

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • dearme

    18-49 numbers for Moment of Truth seem incorrect

  • dearme

    18-49 numbers for Moment of Truth seem incorrect

  • http://tvbythenumbers.com Robert Seidman

    dearme, you’ll make a good network honcho someday. Fixed, and thanks.

  • http://tvbythenumbers.com Robert Seidman

    dearme, you'll make a good network honcho someday. Fixed, and thanks.

  • Bill

    Zero watchable shows.

  • Bill

    Zero watchable shows.

  • dearme

    OOOHHH! Thank You!

  • dearme

    OOOHHH! Thank You!

  • Andy

    Can’t believe Big Brother came in #2 in the demo at 8 PM. lol

  • Andy

    Can't believe Big Brother came in #2 in the demo at 8 PM. lol

  • Guess Who

    Wednesdays should be called CRAP-O-VISION.

    The only things remotely wathable are CSI, Crimnal Minds and L&O. Though Ive tired of the whole CSI/Law show barrage.

    Wife Swap? Pussycat Dolls? Supernanny? Top Model? BB? Ugh.

    Whats disturbing is how Moment of Truth manages to get 10 million viewers. The only way that would be worth watching is if all the contestants were politicians.

  • Guess Who

    Wednesdays should be called CRAP-O-VISION.

    The only things remotely wathable are CSI, Crimnal Minds and L&O. Though Ive tired of the whole CSI/Law show barrage.

    Wife Swap? Pussycat Dolls? Supernanny? Top Model? BB? Ugh.

    Whats disturbing is how Moment of Truth manages to get 10 million viewers. The only way that would be worth watching is if all the contestants were politicians.

  • http://tvbythenumbers.com Robert Seidman

    Guess Who – WOW, what a great idea. Can you imagine instead of presidential debates, just put them all on a special Moment of Truth. I don't like politics at all and have never watched Moment of Truth — but I would for sure watch that.

    I watched the Mavericks beat up on the Golden State Warriors and some baseball. I'm with you down the line on your Wednesday assessment – I'm tired of the CSI/Law show barrage too. But, in the aggregate those shows still rake 'em in, relatively speaking.

  • http://tvbythenumbers.com Robert Seidman

    Guess Who – WOW, what a great idea. Can you imagine instead of presidential debates, just put them all on a special Moment of Truth. I don’t like politics at all and have never watched Moment of Truth — but I would for sure watch that.

    I watched the Mavericks beat up on the Golden State Warriors and some baseball. I’m with you down the line on your Wednesday assessment – I’m tired of the CSI/Law show barrage too. But, in the aggregate those shows still rake ‘em in, relatively speaking.

  • Shane

    Whoa, whoa, whoa.
    Are we underestimating the power of CBS really?

    CM and CSI:NY have performed extremely consistent and will make the TOP 20 despite the wallop of AI viewers. Why? The 25-54 demo. For some reason, they are too hesitant to turn on AI. They tune in to CSI: Miami on Mondays, NCIS on Tuesdays, CM/CSI:NY on Wednesdays, and the Thursday clan on Thursdays.

    Advertisers may flock to NBC and ABC seeking the 18-49 crowd, but the industry itself knows that 18-49 viewers go with trends and 25-54 viewers stick with their shows.

    It's why CBS is #1 and the rest are just 'the other networks'. The Tiffany Network!

  • Shane

    Whoa, whoa, whoa.
    Are we underestimating the power of CBS really?

    CM and CSI:NY have performed extremely consistent and will make the TOP 20 despite the wallop of AI viewers. Why? The 25-54 demo. For some reason, they are too hesitant to turn on AI. They tune in to CSI: Miami on Mondays, NCIS on Tuesdays, CM/CSI:NY on Wednesdays, and the Thursday clan on Thursdays.

    Advertisers may flock to NBC and ABC seeking the 18-49 crowd, but the industry itself knows that 18-49 viewers go with trends and 25-54 viewers stick with their shows.

    It’s why CBS is #1 and the rest are just ‘the other networks’. The Tiffany Network!

  • http://tvbythenumbers.com Robert Seidman

    @Shane, whoa, whoa, whoa — while I do actually agree with you mostly, are you related to Les Moonves? CBS is not number one, FOX is. CBS is even #2 in its “preferred” 25-54 demo category.

    Tiffany ain't what it used to be. CBS is surely, beyond any shadow of a doubt numero uno, however, when it comes to 55+. There are a lot of wealthy baby boomers in that category now, and CBS does love them. Unfortunately for us, Nielsen does not provide us with the 55+ data.

  • http://tvbythenumbers.com Robert Seidman

    @Shane, whoa, whoa, whoa — while I do actually agree with you mostly, are you related to Les Moonves? CBS is not number one, FOX is. CBS is even #2 in its “preferred” 25-54 demo category.

    Tiffany ain’t what it used to be. CBS is surely, beyond any shadow of a doubt numero uno, however, when it comes to 55+. There are a lot of wealthy baby boomers in that category now, and CBS does love them. Unfortunately for us, Nielsen does not provide us with the 55+ data.

  • Browngloster

    Thats Big Brother finished 2nd in 18-49 and 3rd beating ABC & CW…Way to go…Still loving show…

  • Browngloster

    Thats Big Brother finished 2nd in 18-49 and 3rd beating ABC & CW…Way to go…Still loving show…

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