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Nielsen Ratings for April 2: FOX Wins Another Wednesday (Duh!)

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April 3rd, 2008

Scoreboard for Weds. April 2, 2008 FOX CBS NBC ABC CW
Total Viewers (million) 17.15 10.56 7.05 5.67 2.85
Rating/Share: Adults 18-49 6.6/18 3.1/8 1.8/5 2.0/5 1.1/3

FOX ran with the season finale of Moment of Truth and an hour of American Idol and crushed the competition...again. Even with new episodes of Criminal Minds and CSI: NY on CBS, FOX still won by a wide margin, and more than doubled CBS in the 18-49 demo. But for reasons I will no longer continue to speculate on, the EYE network was dragged down by Big Brother at 8pm.

CBS still came in second overall. ABC, while last overall (unless you count the CW) was third in the 18-49 demo, though none of its shows (Wife Swap, Super Nanny and Men in Trees) could pull in even six million viewers. Sad.

NBC, was third overall but trailed ABC in the demo with Deal or No Deal and a couple of repeats in the Law & Order franchise. Deal or No Deal again couldn't pull in 10 million viewers and even with three million more total viewers fared worse in the 18-49 demographic than the aforementioned Big Brother.

But next Fall, Knight Rider (they had to give it a try) will occupy the Wednesday at 8pm slot and Deal or No Deal will move to the 9pm hour on Wednesdays and add a Friday 9pm edition as well.

And although it isn't Wednesday night related, I didn't think it was completely wacky that NBC brought back 30 Rock.

See Wednesday's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Big Brother 6.04 2.2/7
  NBC Deal or No Deal 9.33 2.0/6
  ABC Wife Swap 5.71 2.0/6
  CW Americas Next Top Model 4.08 1.9/6
  FOX Moment of Truth 10.02 4.1/12
         
9:00 CBS Criminal Minds 12.81 3.4/9
  NBC Law & Order: Criminal Intent (R ) 5.29 1.4/3
  ABC Supernanny 5.8 2.3/6
  CW Pussycat Dolls Present: Girlicious (Repeat) 1.62 0.7/2
  FOX American Idol 24.27 9.1/23
         
10:00 ABC Men in Trees 5.5 1.5/4
  NBC Law & Order (Repeat) 6.52 1.9/5
  CBS CSI: NY 12.84 3.6/10

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • Tony

    I couldn’t agree more with you guys, tired of shows like the CSI’s, L&O and NCIS. Can’t stand reality crap. I love shows that challenge me.

  • Tony

    I couldn't agree more with you guys, tired of shows like the CSI's, L&O and NCIS. Can't stand reality crap. I love shows that challenge me.

  • Guess Who

    The reason advertisers like the 18-49 age demo rather than the older viewers is that younger people are more influenced by TV advertising, whereas older viewers are more set in their ways and tend not to be easily influenced. As I get older Ive noticed that. I now tend to keep buying the same brands over and over, whereas when I was 20 years younger I switched brands quite often. The 18-49 demo is also more prone to make impulse purchases. It not so much the amount of money a demo has, but how likely it is they will run out and buy what the advertiser is promoting. Ive been in market research for more than 10 years.

  • Guess Who

    The reason advertisers like the 18-49 age demo rather than the older viewers is that younger people are more influenced by TV advertising, whereas older viewers are more set in their ways and tend not to be easily influenced. As I get older Ive noticed that. I now tend to keep buying the same brands over and over, whereas when I was 20 years younger I switched brands quite often. The 18-49 demo is also more prone to make impulse purchases. It not so much the amount of money a demo has, but how likely it is they will run out and buy what the advertiser is promoting. Ive been in market research for more than 10 years.

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