It's no surprise thatdominates the 18-49 demo. Pick a demographic and won it, without question. What's a bit of surprise to me is just how much is starting to wane in the 18-49 demographic. Only one of the two airing appeared in the top ten, at # 4 behind and AI. The other airing was 14th and bested by several shows, including the Britney Spears appearance on (#7) and the two hour finale of (#9).
The DWTS results show came behind ABC's own: (#8) and Oprah's Big Give (#13).
Only twelve shows last week could pull a 18-49of 4.0 or better, and only four shows could muster better than a 5.0 (DWTS, 2.5 Men and Idol, which was much closer to a 10.0 rating in the demo than a 5.0 with both airings).
Also strong for CBS were a new episode of: Miami (#5) and NCAA coverage.
More good news for CBS, it's entire Monday night lineup made the top twenty with the aforementioned 2.5 Men,and Miami joined by The New Adventures of Old Christine (#15) and geek fanboy favorite, (#19).
Also notable, a repeat ofbeat out a new installment of The . A repeat squeaks by a new episode, Stewie is definitely putting a beatdown on Bart.
While it's true that DWTS is waning in the demo and in the weekly numbers will continue to pale especially as
it does occupy the #3 and #4 spots on a season-to-date basis. We had a little OOPS with that table and its sorting, and DWTS isn't the #3 and 4 show in the demo, though it is on an overall household basis. Sorry about that.
Full 18-49 demographic top 20 for the week ending March 30, 2008:
|Rank||Show||Net||18-49 RATING (LIVE+SD)||# OF PERSONS 18-49 (LIVE+SD) (000)|
|6||CBS NCAA POST GUN SU 2(S)||CBS||4.8||6,242|
|10||TIL DEATH SP-3/25 9:30P(S)||FOX||4.3||5,623|
|11||CBS NCAA BSKBL CHMP SA-2(S)||CBS||4.0||5,183|
|12||MOMENT OF TRUTH||FOX||4.0||5,178|
|13||OPRAHS BIG GIVE||ABC||3.9||5,100|
|14||DANCING W/STARS RESULTS||ABC||3.9||5,076|
|16||CBS NCAA BSKBL CHMP TH 2(S)||CBS||3.7||4,838|
|20||CBS NCAA BSKBL CHMP TH 1(S)||CBS||3.2||4,205|
Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.