On what planet does someone like Greg Kinnear even give a second glance at someone like the neurotic character played by Fey? Not on any planet I’m living on. And what up with the astonishing odds-defying pregnancy that practically announces itself half way through the movie? How’s that supposed to make the hundreds of thousands of infertile women in their late 30′s feel? That all they have to do is find the love of their life to get pregnant? This is not how real life works. I recognize that a movie is supposed to provide escape from reality, but when it does so at the expense of women who are genuinely suffering, I have a problem with that. But then, what could you expect from a male screenwriter, whose wife is probably pumping out her fourth kid as we speak?

I did like that important class issues were raised in “Baby Mama”, yet never fully resolved. Just as they will likely never be resolved in real life. Not in our lifetimes, anyway.

But, hey, what do I know? I’m just a scientist. I leave it up to people like you to work the numbers and make the Hollywood elite even more sick rich than they already are.

On what planet does someone like Greg Kinnear even give a second glance at someone like the neurotic character played by Fey? Not on any planet I'm living on. And what up with the astonishing odds-defying pregnancy that practically announces itself half way through the movie? How's that supposed to make the hundreds of thousands of infertile women in their late 30's feel? That all they have to do is find the love of their life to get pregnant? This is not how real life works. I recognize that a movie is supposed to provide escape from reality, but when it does so at the expense of women who are genuinely suffering, I have a problem with that. But then, what could you expect from a male screenwriter, whose wife is probably pumping out her fourth kid as we speak?

I did like that important class issues were raised in “Baby Mama”, yet never fully resolved. Just as they will likely never be resolved in real life. Not in our lifetimes, anyway.

But, hey, what do I know? I'm just a scientist. I leave it up to people like you to work the numbers and make the Hollywood elite even more sick rich than they already are.

The show does fairly well among 18-49 year olds, whether you know any who watch or not, and does even better among 18-49 year olds after DVR viewing is added in.

That doesn’t mean that the NBC and GE execs don’t have aspirations of nailing Tina…

The show does fairly well among 18-49 year olds, whether you know any who watch or not, and does even better among 18-49 year olds after DVR viewing is added in.

That doesn't mean that the NBC and GE execs don't have aspirations of nailing Tina…

The show blows. Those NBC and GE execs must have some kind of delusions about nailing Tina.

The show blows. Those NBC and GE execs must have some kind of delusions about nailing Tina.

Joe, I believe the $100k household ratings are really, really key here in terms of 30 Rock’s survival. From what I’ve heard, this is also the reason why Boston Legal is still on the air at ABC despite mediocre overall numbers.

Joe, I believe the $100k household ratings are really, really key here in terms of 30 Rock's survival. From what I've heard, this is also the reason why Boston Legal is still on the air at ABC despite mediocre overall numbers.

Jericho was on CBS. 6 Million does not fly there. I’d bet that if 30 Rock was on CBS it would be in hot water right now.

I mean How I Met Your Mother was in trouble and that had 8+ Million average.

Jericho was on CBS. 6 Million does not fly there. I'd bet that if 30 Rock was on CBS it would be in hot water right now.

I mean How I Met Your Mother was in trouble and that had 8+ Million average.

NBC also just renewed Lipstick Jungle, which is the #87 season to date show for 18-49.

Beggars cannot be choosers.

NBC also just renewed Lipstick Jungle, which is the #87 season to date show for 18-49.

Beggars cannot be choosers.

I also wanted to thank you guys for doing a yeoman’s job here with this site. I’ve been looking for a place to get these kind of numbers and analysis for a LONG time. Thanks so much for the hard work.

I also wanted to thank you guys for doing a yeoman's job here with this site. I've been looking for a place to get these kind of numbers and analysis for a LONG time. Thanks so much for the hard work.

there are a few factors, but mostly it’s the 18-49 demo, where on a LIVE+SD basis, Jericho was 126 and 30 Rock was 64th.

From what i gather 30 Rock also has better DVD sales and it also has much better syndication prospects — shows that don’t require you to have watched the episodes that came before them to enjoy them generally fare better in syndication.

there are a few factors, but mostly it's the 18-49 demo, where on a LIVE+SD basis, Jericho was 126 and 30 Rock was 64th.

From what i gather 30 Rock also has better DVD sales and it also has much better syndication prospects — shows that don't require you to have watched the episodes that came before them to enjoy them generally fare better in syndication.

30 Rock is ahead of its time by 3 years or so. If it makes it so syndication, NBC will turn a pretty penny then.

Also, from what I hear, great DVD sales.

30 Rock is ahead of its time by 3 years or so. If it makes it so syndication, NBC will turn a pretty penny then.

Also, from what I hear, great DVD sales.