'

Nielsen Ratings Thur, April 3: CBS Wins Big with CSI

Categories: '

Written By

April 4th, 2008

Scoreboard for Thurs. April 3, 2008 CBS FOX NBC ABC CW
Total Viewers (million) 16.22 9.99 5.57 4.63 2.09
Rating/Share: Adults 18-49 4.6/13 2.9/8 2.6/7 1.5/4 0.8/2

The Tiffany network returns to glory winning the night easily and by a wide margin. While admittedly it didn't have to air against a new episode of Grey's Anatomy, CBS was led by CSI with a robust 20.4 million and a sizeable 5.8/15 in the 18-49 demographic.

Many ask "Do we really need more shows like CSI?"  America has spoken, and the answer is still yes.  Crime, legal, forensic, mystery drama still scores well.  Without a Trace pulled in 15.4 million and a 4.1/11 in the demo.  Survivor: Micronesia was CBS' worst performance with 12.84 million and a 3.8/9 and that performance was far better than every other show on the broadcast airwaves last night, aside from the other shows on CBS.

There was absolutely no buzz at all around Paris Hilton's appearance on the one-hour return of My Name is Earl.  Earl drew 7.49 and but a 3.1/9 in the demo.  You may remember that Britney Spears appearance a week ago Monday improved How I Met Your Mother's demo rating from its typical sub 3.0 performance to a 4.5.   Britney is more of a draw than Paris?  I'm still not sure, but one of two things must be true (or perhaps, both): the worse of a train wreck you are, the more we want to see you, or CBS just did a way, way better job of promoting the Britney appearance. I saw tons of stuff about it days in advance all over the Internet without having to look for it.  I didn't see anything about that for Paris.
Tricia Helfer as “Number Six” on Battlestar Galactica on the SciFi Channel
Internet buzz can be overrated.  Bill G. is very excited about the return of Battlestar Galactica tonight on the SciFi channel.  BSG has all the Internet buzz right now.  Whether it's Twitter, FriendFeed - and it won't surprise me if they find a way to Work It into TechMeme.com, BSG is hot, hot, hot, I see stuff about it everywhere, including Gorman's links list.   While I'm hoping BSG will perform well enough to make the weekly cable top 40, I'm guessing that it won't and that either way it will be beaten out by about 18-20 airings of SpongeBob. Buzz doesn't always mean ratings success.  Last year's season of BSG was so flat most of the year that even a couple of good episodes at the end of the season still didn't make it up for me.  I'm not as excited as some others for its return, but I'm not crying about it either and will most definitely be watching.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 12.84 3.8/9 7.1
  FOX Are You Smarter Than a 5th Grader? 9.93 2.8/8 6.2
  ABC Miss Guided (2 episodes) 4.56 1.5/4 3.4
  NBC My Name is Earl ( 8p-9p) 7.49 3.1/9 5.4
  CW Smallville (Repeat) 2.41 0.9/3 2.1
           
9:00 CBS CSI 20.4 5.8/15 12.8
  FOX Are You Smarter Than a 5th Grader? 10.25 3.0/8 6.6
  ABC Lost (Repeat) 4.11 1.3/4 3.1
  NBC The Office (2 repeats) 4.89 2.4/6 3.9
  CW Supernatural (Repeat) 1.76 0.7/2 1.5
           
10:00 CBS Without a Trace 15.4 4.1/11 10.3
  ABC Eli Stone 5.22 1.6/4 4.1
  NBC The Office (2 Repeats) 4.34 2.3/6 3.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Paid Advertisement
Looking to purchase a new DVD player or one of the many new LCD TVs available?  Check out this online shopping site and browse all of our electronics and televisions today!

 
  • Guess Who

    Bob sez: “While I’m hoping BSG will perform well enough to make the weekly cable top 40, I’m guessing that it won’t and that either way it will be beaten out by about 18-20 airings of SpongeBob.”

    Thats a rather sad commentary on the viewing public. Spongebob reruns beats BSG? Spongebob is turning viewers brains into sponges for bad TV.

  • Guess Who

    Bob sez: “While I’m hoping BSG will perform well enough to make the weekly cable top 40, I’m guessing that it won’t and that either way it will be beaten out by about 18-20 airings of SpongeBob.”

    Thats a rather sad commentary on the viewing public. Spongebob reruns beats BSG? Spongebob is turning viewers brains into sponges for bad TV.

  • Bill

    Wow. ABC really stunk the joint up last night.

  • Bill

    Wow. ABC really stunk the joint up last night.

  • http://tvbythenumbers.com Robert Seidman

    my pants aren't square, I'm a Robert, not a Bob. I'm not sure it's a sad commentary or not, just sure that a lot of parents are regularly watching Bob with their children.

    It's also not an apples-to-apples comparison. BSG is a primetime show, but the cable info we get is the top performing shows regardless of when they aired (and last week on that basis I believe Bob took 12 out of the top 20 shows).

  • http://tvbythenumbers.com Robert Seidman

    my pants aren’t square, I’m a Robert, not a Bob. I’m not sure it’s a sad commentary or not, just sure that a lot of parents are regularly watching Bob with their children.

    It’s also not an apples-to-apples comparison. BSG is a primetime show, but the cable info we get is the top performing shows regardless of when they aired (and last week on that basis I believe Bob took 12 out of the top 20 shows).

  • http://tvbythenumbers.com Robert Seidman

    yeah. though I probably should of mentioned that the “season” finale of Miss Guided would likely be last.episode.ever

  • http://tvbythenumbers.com Robert Seidman

    yeah. though I probably should of mentioned that the “season” finale of Miss Guided would likely be last.episode.ever

  • Jack

    Galactica is back! Finally!

  • Jack

    Galactica is back! Finally!

  • Julia

    I've heard people saying that since ABC gave Notes from the Underbelly a second shot, they should give Miss/Guided a second shot. Personally, I hope ABC learned from that mistake. But this is a TV network, so they likely did not.

  • Julia

    I’ve heard people saying that since ABC gave Notes from the Underbelly a second shot, they should give Miss/Guided a second shot. Personally, I hope ABC learned from that mistake. But this is a TV network, so they likely did not.

  • Outlander

    It amazes me how far Scifi's ratings have fallen. I've watched their Friday night programs (on DVR) for a few years, and followed their ratings. Two years ago, Stargate SG1 and Stargate Atlantis regularly pulled in 1.8-2.2 ratings, and Scifi would yank any show (e.g. Andromeda) that couldn't get at least a 1.5. Fastforward to the present, and they trumpet Stargate Atlantis getting 1.1 and 1.2 ratings and eagerly anticipate the triumphant return of BSG, which as I recall only got 1.3-1.4 ratings for most of Season 3.

    I can't say I'm a fan of BSG anymore. I didn't like New Caprica and I didn't like how the show morphed into a giant allegory for “Bush lied, people died” — a view the show's producers later semi-copped to in an interview with some bloggers. It's a shame the producers chose to take it in that direction.

  • Outlander

    It amazes me how far Scifi’s ratings have fallen. I’ve watched their Friday night programs (on DVR) for a few years, and followed their ratings. Two years ago, Stargate SG1 and Stargate Atlantis regularly pulled in 1.8-2.2 ratings, and Scifi would yank any show (e.g. Andromeda) that couldn’t get at least a 1.5. Fastforward to the present, and they trumpet Stargate Atlantis getting 1.1 and 1.2 ratings and eagerly anticipate the triumphant return of BSG, which as I recall only got 1.3-1.4 ratings for most of Season 3.

    I can’t say I’m a fan of BSG anymore. I didn’t like New Caprica and I didn’t like how the show morphed into a giant allegory for “Bush lied, people died” — a view the show’s producers later semi-copped to in an interview with some bloggers. It’s a shame the producers chose to take it in that direction.

  • http://tvbythenumbers.com Robert Seidman

    @Julia, I think ABC always knew with this one. There is a way to kind of scam the Nielsen numbers. Not on a weekly basis, but on a season total/average basis. You can declare a show a “special” airing and it won't count in the season averages. One example is Grey's Anatomy on Thanksgiving night. Another is every single episode of Miss Guided that ever aired!

    ABC seemed to peg it wouldn't do well in advance and didn't want it dragging its season averages down.

  • http://tvbythenumbers.com Robert Seidman

    @Julia, I think ABC always knew with this one. There is a way to kind of scam the Nielsen numbers. Not on a weekly basis, but on a season total/average basis. You can declare a show a “special” airing and it won’t count in the season averages. One example is Grey’s Anatomy on Thanksgiving night. Another is every single episode of Miss Guided that ever aired!

    ABC seemed to peg it wouldn’t do well in advance and didn’t want it dragging its season averages down.

  • Guess Who

    Robert! LOL! I meant to say Robert.

    Several of the guys in my department at work -men with no kids – are huge Spongebob groupies with cubicles full of Spongebob stuff in the walls.

    Heres a good article on this rather weird phenomenon when the SB movie came out.

    http://spiritcentrestage.blogspot.com/2004_11_0

    “Adults can still be kids; Men can still be boys

    There's no point arguing about which demographic SpongeBob is aimed at: there were as many adults in the theatre killing themselves as there were kids. (I was one of them.) What has interested me is why Bob carries such appeal in the first place, especially for adults, both men and women. I mean, I haven't seen nearly as many Rugrats or Kimpossible T-shirts in size XXL. “

  • Guess Who

    Robert! LOL! I meant to say Robert.

    Several of the guys in my department at work -men with no kids – are huge Spongebob groupies with cubicles full of Spongebob stuff in the walls.

    Heres a good article on this rather weird phenomenon when the SB movie came out.

    http://spiritcentrestage.blogspot.com/2004_11_01_archive.html

    “Adults can still be kids; Men can still be boys

    There’s no point arguing about which demographic SpongeBob is aimed at: there were as many adults in the theatre killing themselves as there were kids. (I was one of them.) What has interested me is why Bob carries such appeal in the first place, especially for adults, both men and women. I mean, I haven’t seen nearly as many Rugrats or Kimpossible T-shirts in size XXL. “

  • dearme

    Hey all, if u people had ur tv network then which current shows would u air? tell me ur ideal schedule, pls! robert and bill u 2

  • dearme

    Hey all, if u people had ur tv network then which current shows would u air? tell me ur ideal schedule, pls! robert and bill u 2

© 2014 Tribune Digital Ventures