|Scoreboard for Thurs. April 3, 2008|
|Total Viewers (million)||16.22||9.99||5.57||4.63||2.09|
|Rating/Share: Adults 18-49||4.6/13||2.9/8||2.6/7||1.5/4||0.8/2|
The Tiffany network returns to glory winning the night easily and by a wide margin. While admittedly it didn't have to air against a new episode of Grey's Anatomy, CBS was led by CSI with a robust 20.4 million and a sizeable 5.8/15 in the 18-49 demographic.
Many ask "Do we really need more shows like CSI?" America has spoken, and the answer is still yes. Crime, legal, forensic, mystery drama still scores well. Without a Trace pulled in 15.4 million and a 4.1/11 in the demo. Survivor: Micronesia was CBS' worst performance with 12.84 million and a 3.8/9 and that performance was far better than every other show on the broadcast airwaves last night, aside from the other shows on CBS.
There was absolutely no buzz at all around Paris Hilton's appearance on the one-hour return of My Name is Earl. Earl drew 7.49 and but a 3.1/9 in the demo. You may remember that Britney Spears appearance a week ago Monday improved How I Met Your Mother's demo rating from its typical sub 3.0 performance to a 4.5. Britney is more of a draw than Paris? I'm still not sure, but one of two things must be true (or perhaps, both): the worse of a train wreck you are, the more we want to see you, or CBS just did a way, way better job of promoting the Britney appearance. I saw tons of stuff about it days in advance all over the Internet without having to look for it. I didn't see anything about that for Paris.
Internet buzz can be overrated. Bill G. is very excited about the return of Battlestar Galactica tonight on the SciFi channel. BSG has all the Internet buzz right now. Whether it's Twitter, FriendFeed - and it won't surprise me if they find a way to work it into TechMeme.com, BSG is hot, hot, hot, I see stuff about it everywhere, including Gorman's links list. While I'm hoping BSG will perform well enough to make the weekly cable top 40, I'm guessing that it won't and that either way it will be beaten out by about 18-20 airings of SpongeBob. Buzz doesn't always mean ratings success. Last year's season of BSG was so flat most of the year that even a couple of good episodes at the end of the season still didn't make it up for me. I'm not as excited as some others for its return, but I'm not crying about it either and will most definitely be watching.
See the night's full details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|FOX||Are You Smarter Than a 5th Grader?||9.93||2.8/8||6.2|
|ABC||Miss Guided (2 episodes)||4.56||1.5/4||3.4|
|NBC||My Name is Earl ( 8p-9p)||7.49||3.1/9||5.4|
|FOX||Are You Smarter Than a 5th Grader?||10.25||3.0/8||6.6|
|NBC||The Office (2 repeats)||4.89||2.4/6||3.9|
|10:00||CBS||Without a Trace||15.4||4.1/11||10.3|
|NBC||The Office (2 Repeats)||4.34||2.3/6||3.5|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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