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Nielsen Ratings Thur, April 3: CBS Wins Big with CSI

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April 4th, 2008

Scoreboard for Thurs. April 3, 2008 CBS FOX NBC ABC CW
Total Viewers (million) 16.22 9.99 5.57 4.63 2.09
Rating/Share: Adults 18-49 4.6/13 2.9/8 2.6/7 1.5/4 0.8/2

The Tiffany network returns to glory winning the night easily and by a wide margin. While admittedly it didn't have to air against a new episode of Grey's Anatomy, CBS was led by CSI with a robust 20.4 million and a sizeable 5.8/15 in the 18-49 demographic.

Many ask "Do we really need more shows like CSI?"  America has spoken, and the answer is still yes.  Crime, legal, forensic, mystery drama still scores well.  Without a Trace pulled in 15.4 million and a 4.1/11 in the demo.  Survivor: Micronesia was CBS' worst performance with 12.84 million and a 3.8/9 and that performance was far better than every other show on the broadcast airwaves last night, aside from the other shows on CBS.

There was absolutely no buzz at all around Paris Hilton's appearance on the one-hour return of My Name is Earl.  Earl drew 7.49 and but a 3.1/9 in the demo.  You may remember that Britney Spears appearance a week ago Monday improved How I Met Your Mother's demo rating from its typical sub 3.0 performance to a 4.5.   Britney is more of a draw than Paris?  I'm still not sure, but one of two things must be true (or perhaps, both): the worse of a train wreck you are, the more we want to see you, or CBS just did a way, way better job of promoting the Britney appearance. I saw tons of stuff about it days in advance all over the Internet without having to look for it.  I didn't see anything about that for Paris.
Tricia Helfer as “Number Six” on Battlestar Galactica on the SciFi Channel
Internet buzz can be overrated.  Bill G. is very excited about the return of Battlestar Galactica tonight on the SciFi channel.  BSG has all the Internet buzz right now.  Whether it's Twitter, FriendFeed - and it won't surprise me if they find a way to Work It into TechMeme.com, BSG is hot, hot, hot, I see stuff about it everywhere, including Gorman's links list.   While I'm hoping BSG will perform well enough to make the weekly cable top 40, I'm guessing that it won't and that either way it will be beaten out by about 18-20 airings of SpongeBob. Buzz doesn't always mean ratings success.  Last year's season of BSG was so flat most of the year that even a couple of good episodes at the end of the season still didn't make it up for me.  I'm not as excited as some others for its return, but I'm not crying about it either and will most definitely be watching.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 12.84 3.8/9 7.1
  FOX Are You Smarter Than a 5th Grader? 9.93 2.8/8 6.2
  ABC Miss Guided (2 episodes) 4.56 1.5/4 3.4
  NBC My Name is Earl ( 8p-9p) 7.49 3.1/9 5.4
  CW Smallville (Repeat) 2.41 0.9/3 2.1
           
9:00 CBS CSI 20.4 5.8/15 12.8
  FOX Are You Smarter Than a 5th Grader? 10.25 3.0/8 6.6
  ABC Lost (Repeat) 4.11 1.3/4 3.1
  NBC The Office (2 repeats) 4.89 2.4/6 3.9
  CW Supernatural (Repeat) 1.76 0.7/2 1.5
           
10:00 CBS Without a Trace 15.4 4.1/11 10.3
  ABC Eli Stone 5.22 1.6/4 4.1
  NBC The Office (2 Repeats) 4.34 2.3/6 3.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • AZTop

    Interesting that Survivor continues to, well survive after 8 years and 16 seasons. It definitely has aged both in demographics and audience, but most other series (other than CSI and L&O) at eight years have done far worse. I think if Fox wanted to knock off Survivor all they need to do is move the AI results to Thursday @ 8:00 as we shall see next week.

  • AZTop

    Interesting that Survivor continues to, well survive after 8 years and 16 seasons. It definitely has aged both in demographics and audience, but most other series (other than CSI and L&O) at eight years have done far worse. I think if Fox wanted to knock off Survivor all they need to do is move the AI results to Thursday @ 8:00 as we shall see next week.

  • http://tvbythenumbers.com Robert Seidman

    dearme, are you asking based on what shows I watch or with the goal of making as much money as possible. If its the latter, and not the former it would look a lot like this whole list.

  • http://tvbythenumbers.com Robert Seidman

    dearme, are you asking based on what shows I watch or with the goal of making as much money as possible. If its the latter, and not the former it would look a lot like this whole list.

  • dearme

    on the basis of what you like and watch

  • dearme

    on the basis of what you like and watch

  • Julia

    On the basis of what I watch, I'd have a nearly empty schedule. Let's see:
    Pushing Daisies
    The Office
    30 Rock
    Scrubs (though I'd cancel this)
    Dexter
    Weeds
    The Daily Show
    Colbert Report
    South Park

    Can I bring back canceled shows to my fictional network?

  • Julia

    On the basis of what I watch, I’d have a nearly empty schedule. Let’s see:
    Pushing Daisies
    The Office
    30 Rock
    Scrubs (though I’d cancel this)
    Dexter
    Weeds
    The Daily Show
    Colbert Report
    South Park

    Can I bring back canceled shows to my fictional network?

  • http://tvbythenumbers.com Robert Seidman

    @Dearme, I'll work up a schedule at some point for you, but for the inner-network executive in you I have to say this: that is no way to run a network! ;-)

  • http://tvbythenumbers.com Robert Seidman

    @Dearme, I’ll work up a schedule at some point for you, but for the inner-network executive in you I have to say this: that is no way to run a network! ;-)

  • Julia

    Oh, and I'd put Samantha Who? on, but make it much less annoying. I'd get rid of all her friends and parents, and put more of that guy from Seventh Heaven (who has improved remarkably since then) on the show.

  • Julia

    Oh, and I’d put Samantha Who? on, but make it much less annoying. I’d get rid of all her friends and parents, and put more of that guy from Seventh Heaven (who has improved remarkably since then) on the show.

  • dearme

    Yes u can Julia

  • dearme

    Yes u can Julia

  • http://tvbythenumbers.com Robert Seidman

    @dearme — i created a post just for you. You guys, please post your favorite shows/net schedules here:

    http://tvbythenumbers.com/2008/04/04/your-fanta

  • http://tvbythenumbers.com Robert Seidman

    @dearme — i created a post just for you. You guys, please post your favorite shows/net schedules here:

    http://tvbythenumbers.com/2008/04/04/your-fantasy-network-schedule/3195

  • dearme

    I dont find Samantha annoying at all. But it breaks my heart to see a show with this huge potential all bcoz of its catchy concept, being one dimensional. If I was producing the show, I would have added a lot to it, Soap-esque mystery element as she was the victim of hit and run, Seinfeld-esque humour which would be used when she learns the littlest everyday things in life and a lot more.

  • dearme

    I dont find Samantha annoying at all. But it breaks my heart to see a show with this huge potential all bcoz of its catchy concept, being one dimensional. If I was producing the show, I would have added a lot to it, Soap-esque mystery element as she was the victim of hit and run, Seinfeld-esque humour which would be used when she learns the littlest everyday things in life and a lot more.

  • Marissa

    Its funny that everyone thinks Samantha Who is a huge success but if Miss Guided got the same airing at 9:30PM after Dancing with Stars I guarantee they would get the same ratings. Miss Guided only aired once after DWTS and it was at 10PM for a show that clearly should not air at that time.

    And there is a reason that OVER 50% of Samantha who ratins dropped after it didnt have the lead in.

    Crime shows are popular with the OLDER AUDIENCES..who actually watch tv live. Personally, hate procedural shows…I like to look for some continued connection through the shows I watch…Like the storylines will actually lead somewhere…

    The younger generation never going to watch tv live anymore…than lets see if CBS still ahead in 20 years with crime shows.

    Also BSG is another one of those GREAT WONDERFUL AMAZING EXCELLED AWARD WINNING CRITICALLY ACCLAIMED shows that have a HUGE audience that doesn't watch live because
    1) they don't have scifi
    2) They don't want to watch the show at friday at 10 Pm
    There is a reason that BSG used to be one of the top downloaded shows on itunes and the MOST DOWNLOADED SHOW ON BIT TORRENT!!!!!!!!!!!!!

  • Marissa

    Its funny that everyone thinks Samantha Who is a huge success but if Miss Guided got the same airing at 9:30PM after Dancing with Stars I guarantee they would get the same ratings. Miss Guided only aired once after DWTS and it was at 10PM for a show that clearly should not air at that time.

    And there is a reason that OVER 50% of Samantha who ratins dropped after it didnt have the lead in.

    Crime shows are popular with the OLDER AUDIENCES..who actually watch tv live. Personally, hate procedural shows…I like to look for some continued connection through the shows I watch…Like the storylines will actually lead somewhere…

    The younger generation never going to watch tv live anymore…than lets see if CBS still ahead in 20 years with crime shows.

    Also BSG is another one of those GREAT WONDERFUL AMAZING EXCELLED AWARD WINNING CRITICALLY ACCLAIMED shows that have a HUGE audience that doesn’t watch live because
    1) they don’t have scifi
    2) They don’t want to watch the show at friday at 10 Pm
    There is a reason that BSG used to be one of the top downloaded shows on itunes and the MOST DOWNLOADED SHOW ON BIT TORRENT!!!!!!!!!!!!!

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