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Largest % Time-Shifting Gain For Broadcast Shows, March 17-23

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April 7th, 2008

Lost Has A 35% Increase From Time-Shifting

ABC’s LOST

For the week of March 17-23, Lost's audience increased by very large 35.1% (one of the largest & increases we've seen, particularly with such a big show) over the 9.908 million that watched it Live giving it a Live+7 audience of 13.386 million making it the leading broadcast show for % increase in viewing via DVR.

Smallville had its audience increase by 32.2% over its Live airing placing it second for the week. Rounding out the top 1o were Beauty and The Geek, America's Top Model, One Tree Hill, Jericho, Everybody Hates Chris, Reaper, Wednesday's Big Brother, and Tuesday's Big Brother.

The CW again had the most time-shifted shows on a % basis with 7 of the 20. I'm not entirely sure that's a good thing, because we really don't know how advertisers look at timeshifted viewers.

Top 20 Most % Time-shifted Broadcast TV Shows:

RANK

PROGRAMS

Network

Persons Live+7 (000s)

Persons Live (000s)

Timeshifted Audience (000s)

% increase from Live to Live+7

1

LOST ABC 13,386 9,908 3,478 35.1%

2

Smallville CW 4,131 3,124 1,007 32.2%

3

BEAUTY AND THE GEEK-3 CW 2,077 1,613 464 28.8%

4

AMERICA'S Top Model-4 CW 4,258 3,347 911 27.2%

5

One Tree Hill CW 3,294 2,652 642 24.2%

6

JERICHO CBS 6,646 5,370 1,276 23.8%

7

EVERYBODY HATES CHRIS-SUN CW 1,104 894 210 23.5%

8

REAPER-THU CW 3,373 2,741 632 23.1%

9

Big Brother 9-WED CBS 6,946 5,658 1,288 22.8%

10

Big Brother 9-TUE CBS 5,787 4,758 1,029 21.6%

11

NEW AMSTERDAM FOX 8,122 6,745 1,377 20.4%

12

SURVIVOR:MICRONESIA WE-SP(S) CBS 12,384 10,294 2,090 20.3%

13

LIPSTICK JUNGLE NBC 7,805 6,566 1,239 18.9%

14

MEDIUM NBC 11,240 9,502 1,738 18.3%

15

ELI STONE ABC 8,117 6,897 1,220 17.7%

16

ALIENS IN AMERICA-SUN CW 1,006 861 145 16.8%

17

APPRENTICE 7 NBC 9,444 8,111 1,333 16.4%

18

MEN IN TREES ABC 6,476 5,574 902 16.2%

19

Two and a Half Men CBS 15,024 13,100 1,924 14.7%

20

How I Met Your Mother CBS 10,113 8,841 1,272 14.4%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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