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What You're Watching on Your DVRs (Broadcast Networks), March 17-23

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April 7th, 2008

Tuesday's American Idol has a Time-Shifted Audience of 3.6 Million

American Idol on FOX

Tuesday's American Idol had the largest time-shifted (DVR viewed) audience at 3.552 million of any primetime broadcast network show for the week of March 17-23, 2008. Idol was followed by Lost with 3.478 million time-shifted viewers. Rounding out the top 10 for was Wednesday's American Idol, Survivor: Micronesia, Two and a Half Men, two episodes of Dancing with the Stars, Medium, New Amsterdam, and Celebrity Apprentice.

CBS had the most shows (7) out of the top 20 in absolute time-shifted audience size.

New Amsterdam while finding itself "on the bubble" with Fox, still commands a significant DVR audience.

Among other "bubble" shows, Eli Stone has yet to be renewed by ABC, but NBC announced last week that Lipstick Jungle has been renewed for Fall 2008.

And while the CW does quite well in the top time-shifted shows by % increase list it placed just Smallville in the absolute time-shifting list this week (although America's Top Model was just off the list at #21)

Two and a Half Men returned to the CBS schedule and went right to the #5 position, an impressive return performance. Other CBS shows have returned over the past 2 weeks, and it will be interesting to see where they land on the list. Other CBS sitcoms How I Met Your Mother and The Big Bang Theory also find themselves on the list, although well down at #13 and #19.

Jericho, a favorite of our readers, backed up to #12 on the list. Stories are about that Comcast might strike a deal with CBS to save the show.

We're now splitting our broadcast TV show time-shifting posts, if you're looking for the most time-shifted shows by percentage increase, go here.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

American Idol-TUESDAY

FOX

28,579 25,027 3,552 14.2%

2

LOST

ABC

13,386 9,908 3,478 35.1%

3

American Idol-WEDNESDAY

FOX

27,086 24,171 2,915 12.1%

4

SURVIVOR:MICRONESIA WE-SP(S)

CBS

12,384 10,294 2,090 20.3%

5

Two and a Half Men

CBS

15,024 13,100 1,924 14.7%

6

DANCING W/STARS SP-3/18(S)

ABC

17,967 16,188 1,779 11.0%

7

Dancing with the Stars

ABC

21,726 19,955 1,771 8.9%

8

MEDIUM

NBC

11,240 9,502 1,738 18.3%

9

NEW AMSTERDAM

FOX

8,122 6,745 1,377 20.4%

10

APPRENTICE 7

NBC

9,444 8,111 1,333 16.4%

11

Big Brother 9-WED

CBS

6,946 5,658 1,288 22.8%

12

JERICHO

CBS

6,646 5,370 1,276 23.8%

13

How I Met Your Mother

CBS

10,113 8,841 1,272 14.4%

14

LIPSTICK JUNGLE

NBC

7,805 6,566 1,239 18.9%

15

ELI STONE

ABC

8,117 6,897 1,220 17.7%

16

Law And Order

NBC

11,199 10,147 1,052 10.4%

17

Big Brother 9-TUE

CBS

5,787 4,758 1,029 21.6%

18

Smallville

CW

4,131 3,124 1,007 32.2%

19

Big Bang Theory, THE

CBS

9,326 8,337 989 11.9%

20

Extreme Makeover:HOME ED.

ABC

11,825 10,874 951 8.7%

Programs

Viewers, Live+SD (million)

% SD Viewing

AMERICAN IDOL-TUESDAY 27,338 65.1%
LOST 11,461 44.7%
AMERICAN IDOL-WEDNESDAY 26,078 65.4%
SURVIVOR:MICRONESIA WE-SP(S) 11,556 60.4%
Two and a Half Men 14,057 49.7%
DANCING W/STARS SP-3/18(S) 17,019 46.7%
Dancing with the Stars 21,147 67.3%
MEDIUM 10,072 32.8%
NEW AMSTERDAM 7,267 37.9%
APPRENTICE 7 8,830 53.9%
Big Brother 9-WED 6,598 73.0%
JERICHO 5,729 28.1%
How I Met Your Mother 9,612 60.6%
LIPSTICK JUNGLE 6,949 30.9%
ELI STONE 7,316 34.3%
Law And Order 10,490 32.6%
Big Brother 9-TUE 5,383 60.7%
Smallville 3,442 31.6%
Big Bang Theory, THE 8,932 60.2%
Extreme Makeover:HOME ED. 11,365 51.6%

The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show’s total DVR viewing that happened the same day up to 3am the morning after the show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Andrea

    Robert,

    What are your thoughts (if any) on NA's time shifted numbers vis-a-vis those watching live?

  • Andrea

    Robert,

    What are your thoughts (if any) on NA’s time shifted numbers vis-a-vis those watching live?

  • Holly

    What happened to including the Live+SD numbers?

  • Holly

    What happened to including the Live+SD numbers?

  • http://tvbythenumbers.com Bill Gorman

    Holly, I’ll get the Live+SD numbers in later today if possible. Robert’s the Live+SD guy and he’s out of the office.

  • http://tvbythenumbers.com Bill Gorman

    Holly, it was impossible to fit the entire table with my current tabling system, so I created another table with the Live+SD data. Robert will be back next Monday to do it as he wishes.

  • http://tvbythenumbers.com Bill Gorman

    Andrea, NA seems to be in the category of “I’ll record it and watch it when I can” since most of it’s time-shifted viewing isn’t the same day.

    The other groups of shows I’ll call “I’ll catch it later tonight” or even “I’m time-shifting *just* to skip the commercials” are the shows with their % SD viewing well above 50%.

  • http://newamsterdam-forever.com John T. Folden

    If these NA figures are from the March 17th broadcast, rather than the 10th, then they are not for the week after it's premiere following AI.

    Episode 1 March 4th
    Episode 2 March 6th
    Episode 3 March 10th
    Episode 4 march 17th

  • http://newamsterdam-forever.com John T. Folden

    If these NA figures are from the March 17th broadcast, rather than the 10th, then they are not for the week after it’s premiere following AI.

    Episode 1 March 4th
    Episode 2 March 6th
    Episode 3 March 10th
    Episode 4 march 17th

  • http://tvbythenumbers.com Bill Gorman

    John, you’re correct they are from March 17, bad copy and paste on my part, it is now fixed.

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