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NCAA Men's Basketball Final: Slightly Down From Last Year...

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April 8th, 2008

NCAA on CBS - Road to the Final Four...but well ahead of the record low numbers for 2004.  The final Neilsen numbers for last night's final featuring an overtime classic pulled a 12.1/20 (household rating/share) overall and  7.3/19 in the 18-49 age demographic.  Overall the final averaged 19.501 million viewers, about 55,000 less than last year's 19.56 million in a game featuring Florida and Ohio State. So while the household rating may have been down 6%, total viewers were only down 2.9%

Viewers-wise, it was considerably ahead of the 2004 matchup between Connecticut and Georgia Tech which drew 17.09 million and was also considerably ahead of the 2006 matchup between Florida and UCLA which drew 17.54 million.  I'm guessing that in consideration of the overall downwards ratings trend, and what some saw as less than a marquee matchup, at least with regard to the numbers for the finals, CBS must be pleased.

One out of five free throws in the last 30 seconds -- bad for Memphis, great for Kansas and probably not bad at all for CBS.  Indeed, the ratings for the overtime portion of the game the ratings surged to a 14.7/27 (household rating/share). 

The three point shot by Kansas' Mario Chalmers was one of the most memorable clutch shots I've seen in the tournament.  You can relive it via the magic of YouTube and this video clip:

 
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