USA was back on top with both hours of WWE RAW, followed by Disney's Wizards of Waverly Place, and the theatrical Star Wars Episode III(Revenge of the Sith) on SPIKE and MTV's The Hills rounding out the Top 5.
Worth noting for SPIKE is that Star Wars Episode III (Revenge of the Sith) beat out TNT's running of Lord of the Rings: Return of the King (#7) in head-to-head (same time period) competition on Sunday night. It was the only show TNT got in the weekly cable top 40.
Spike also scored with the its airing of Star Wars Episode II on Saturday night (#28), and perhaps as interesting to me as besting an airing of LOTR: The Two Towers in head-to-head competition is that it indicates just how far the broadcast networks are falling down the food chain. Not only did the Saturday night airing on SPIKE go up against TNT, it also dueled with Harry Potter and the Sorcerer's Stone on ABC's broadcast network. While ABC did win that contest, it wasn't a beatdown. The Star Wars movie did 3.35 million on Saturday night and the Harry Potter theatrical did 3.79 million.
According to Multichannel News, for the weekend the three Star Wars features averaged 3.46 million vs. just under 2.7 million for the Lord of the Rings Trilogy on TNT. SPIKE is claiming for the weekend it finished first in men 18-34, men 18-49, and total viewers 18-49. Among males 18-34, and 18-49 SPIKE trailed only the NCAA Semifinal games on CBS over the weekend.
We now return to our regularly scheduled weekly SpongeBob love fest. Though the square-panted wonder could place but two shows in the top 10, for the overall top 40, there were 16 SpongeBob airings. That's off the typical pace, but it's too early to say the bloom is off the square-panted rose.
Disney also placed an episode of Hannah Montana and another Wizards of Waverly in the top 20, as well as Chicken Little (#23) and Suite Life of Zack & Cody (#32 & #37).
Other noteworthy airings: The NCAA Women's semifinals on Sunday on ESPN (#16 and over 3.6 million), two airings of NCIS on USA (#9 & #14 - and also #29), and the 10pm installment of The Hills (#10) on MTV. USA also scored in the weekly top 40 with two Airings of Law & Order: SVU (#38 & #40).
While not even close to being among the cable top 40, I know there is much interest in the Battlestar Galactica Season 4 premiere. For that data and a discussion of it, click here.
Full Top 20 Cable Results for the week ending 4/06/2008:
|Rank||PROGRAMS||NET||DAY(S)||Live+SD HH Rating||Viewers Live+SD (000)|
|1||WWE ENTERTAINMENT (WWE RAW)||USA||MONDAY||3.5||5,707|
|2||WWE ENTERTAINMENT (WWE RAW)||USA||MONDAY||3.2||5,281|
|3||WIZARDS OF WAVERLY PLACE||DSNY||SUNDAY||3.0||4,637|
|4||STAR WARS: EPISODE III||SPIKE||SUNDAY||2.5||4,237|
|7||LOTR: RETURN OF THE KING||TNT||SUNDAY||2.4||4,018|
|12||S HANNAH MONTANA(S)-04/03/2008||DSNY||THURSDAY||2.6||3,806|
|13||S WIZARDS OF WAVERLY PLAC(S)-04/06/2008||DSNY||SUNDAY||2.5||3,692|
|16||NCAA WOMENS BASKET TOUR L (LSU/TENNESSEE)||ESPN||SUNDAY||2.4||3,603|
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Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved