'

Weekly Network Ratings: Mar 31 - Apr 6, CBS On Top

Categories: '

Written By

April 8th, 2008

CBS Wins Viewers & 25-54, Fox Tops 18-49 & 18-34

cbs.gif

As predicted last week, the return of new episodes for shows like Criminal Minds, CSI, CSI:NY, Ghost Whisperer, Numb3rs, and Without a Trace gave CBS the TV network ratings win for the week of March 31 - April 6 in average viewers (comfortably over Fox) and adults 25-54 (narrowly over Fox). With a few shows still waiting to begin new episodes, CBS seems assured of total viewer and 25-54 wins for the remainder of the season. The interesting race will be to see if CBS can catch Fox for the season to date average viewer crown before the end of the 2007-8 season.

Fox still won the weekly race for adults 18-49 (narrowly over CBS) and 18-34 (comfortably over CBS), and with American Idol having 15 shows remaining would seem to have the inside track on the weekly races in those two age demos. Fox has Bones returning April 14, which will help a little. They're fighting a holding action until 4 episodes of House return starting April 28. That should give them enough stretch run power to hold off CBS for the season to date titles.

ABC finished third in average viewers, adults 18-49 and adults 25-54 and fourth in adults 18-34, behind the Hispanic youth power of Univision. They are sure to be boosted by the returns of Desperate Housewives (April 13) and Grey's Anatomy (April 24), but I don't see those 2 shows or the others returning being able to make up the weekly margins with Fox. ABC looks to be no better than the third place finisher on a weekly basis from here on out.

Jeff Zucker's NBC finished fourth in average viewers, adults 18-49 and adults 25-54 and fifth in adults 18-34. The rest of NBC's Thursday night line up (30 Rock, The Office, Scrubs, ER) will be in place beginning April 10. That might make them competitive with ABC this week before Grey's returns. Once Law & Order (April 23) and Law & Order: SVU (April 15) return, NBC should be fighting ABC for third/fourth place finishes for the rest of the season. It will make for difficult congratulatory press releases, but Jeff and his folks have yet to disappoint us.

CW continued in its "are they still there?" mode, finishing sixth, as usual, in all demographic categories. They've got the return of Gossip Girl (April 21) and Supernatural (April 24) to look forward to. Small comfort in what has been a disaster of a season.

033108networkweekly.gif

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • jp

    great line about NBC. All networks go through this but NBC is really down in terms of programing. The proud peacock is no longer.

  • jp

    great line about NBC. All networks go through this but NBC is really down in terms of programing. The proud peacock is no longer.

  • Josh

    Did The WB perform as badly as The CW? I think Friday nights next season between The CW and MyNetworkTV will be very interesting. Since MNT will have a very popular show next season hopefully the overnight numbers will be reported.

  • Josh

    Did The WB perform as badly as The CW? I think Friday nights next season between The CW and MyNetworkTV will be very interesting. Since MNT will have a very popular show next season hopefully the overnight numbers will be reported.

  • http://tvbythenumbers.com Robert Seidman

    @Josh — no, the WB did not perform as badly as the CW. Neither did UPN for that matter, but the CW doesn’t have as many stations total as the combination of CW & UPN would’ve if you added them up like that. I agree Friday night’s btwn CW and MyNetTV will be interesting with Smackdown moving.

  • http://tvbythenumbers.com Robert Seidman

    @Josh — no, the WB did not perform as badly as the CW. Neither did UPN for that matter, but the CW doesn't have as many stations total as the combination of CW & UPN would've if you added them up like that. I agree Friday night's btwn CW and MyNetTV will be interesting with Smackdown moving.

  • STEVE

    CBS REALLY DOES SUCK……….. ALL THEY CAN AFFORD IS TO SHOW CRAPPY CRIME SHOWS THAT OLD CRARRY PEOPLE WATCH!!!! Y CAN’T THEY BE VERSATILE AND PROVIDE QUALITY VARIETY SHOWS LIKE ABC……… WITH SHOWS LIKE DESPERATE HOUSEWIVES, UGLY BETTY, GREY’S ANATOMY, MURDER CLUB ….. MOST ENTERTAINING ON TELEVISION!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  • STEVE

    CBS REALLY DOES SUCK……….. ALL THEY CAN AFFORD IS TO SHOW CRAPPY CRIME SHOWS THAT OLD CRARRY PEOPLE WATCH!!!! Y CAN'T THEY BE VERSATILE AND PROVIDE QUALITY VARIETY SHOWS LIKE ABC……… WITH SHOWS LIKE DESPERATE HOUSEWIVES, UGLY BETTY, GREY'S ANATOMY, MURDER CLUB ….. MOST ENTERTAINING ON TELEVISION!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  • Jim

    I agree that CBS tends to rely way to heavily on crime dramas that skew older viewers, but Survivor, CSI, CSI Miami and the Monday night comedies are still entertaining to the 18-49 group. They aggravate me with some of their shows though. I’m 41 and I am still too young to watch 60 Minutes, NCIS and Cold Case. No one under 50 watches Cold Case!

  • Jim

    I agree that CBS tends to rely way to heavily on crime dramas that skew older viewers, but Survivor, CSI, CSI Miami and the Monday night comedies are still entertaining to the 18-49 group. They aggravate me with some of their shows though. I'm 41 and I am still too young to watch 60 Minutes, NCIS and Cold Case. No one under 50 watches Cold Case!

  • Jim

    I am also glad to see that FOX cannot rely on just one show. Few people seem to watch FOX on any night that American Idol does not air. Would sure be interesting to see what the ratings looked like if FOX had to program the 10:00 hour every night. I am confident they would not be at the top of the ratings.

  • Jim

    I am also glad to see that FOX cannot rely on just one show. Few people seem to watch FOX on any night that American Idol does not air. Would sure be interesting to see what the ratings looked like if FOX had to program the 10:00 hour every night. I am confident they would not be at the top of the ratings.

  • ryan

    NCIS isn’t really that bad, this season (only seen first 4 eps in aus)but it’s been good.

  • ryan

    NCIS isn't really that bad, this season (only seen first 4 eps in aus)but it's been good.

  • http://tvbythenumbers.com Bill Gorman

    Jim, If FOX programmed the 10pm hour, it’s very likely their average ratings would drop, but not by a tremendous amount.

    I did some quick analysis a few weeks ago that put the overall “penalty” of the 10pm hour at 10-15%. (And even that is a bit chicken/egg, are ratings lower at 10pm because fewer people watch or because weak shows are slotted there which make fewer people watch…)

    Average that in with the other 2-3 hours and it’s a downer, but not a crushing one.

    Now, it might be the case that Fox programmers are so lame that they can barely fill the 15 hours they do now and the extra 7 would end up being filled with shows that would draw 3 million viewers/hour, but we’ll never know that until they try. ;)

© 2014 Tribune Digital Ventures