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Weekly Top Cable Networks: March 31 - April 6

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April 8th, 2008

No Surprise As USA & Nickelodeon Top Cable Networks

usa.gifUSA Network claimed the top spot in the primetime cable network average viewer ranking for the 14th straight week. The last time USA was not in the primetime weekly lead was December 24-30.

In the big primetime moves, Lifetime Movie moved up 19 places to #11, ABC Family moved up 9 places to #9, and Spike moved up 5 places to #4, while A&E fell 5 places to #12, and Hallmark fell 12 places to #22.

As usual, Nickelodeon once again took the #1 spot for Total Day cable viewers. In the big Total Day moves, Comedy Channel and SciFi both came from outside the top 20 to land at #6 and #7 respectively. Hallmark fell from #12 to #24 and MTV fell from #19 to #31.

Top Cable Networks by Primetime Viewers, March 31 - April 6, 2008:

Rank

Network

Average Viewers Live+SD (million)

Last Week

1

USA

2.853

1

2

Disney

2.312

2

3

TNT

2.179

4

4

Spike

2.163

9

5

Nick at Night

1.772

5

6

Fox News

1.653

6

7

ESPN

1.617

11

8

TBS

1.544

3

9

ABC Family

1.353

18

10

Lifetime

1.306

8

11

Lifetime Movie

1.306

29

12

A&E

1.262

7

13

Comedy Channel

1.250

19

14

Cartoon Network

1.214

15

15

AMC

1.175

22

16

Discovery

1.167

20

17

SciFi

1.142

17

18

History Channel

1.125

16

19

TruTV (was CourtTV)

1.121

12

20

HGTV

1.114

21

21

FX

1.080

14

22

Hallmark

1.059

10

23

MTV

0.971

13

24

ESPN2

0.885

25

25

VH1

0.850

23

26

Food Network

0.834

26

27

CNN

0.831

27

28

TLC

0.829

24

29

TV Land

0.658

28

30

Bravo

0.602

30

31

E!

0.592

 

 

MSNBC

 

31

 

We're back to the top 31 cable networks for total day viewing as well this week, since we got our full complement of data.

Top Cable Networks by Total Day Viewers, March 31 - April 6, 2008:

Rank

Network

Average Viewers Live+SD (million)

Last Week

1

Nickelodeon 2.147

1

2

Nick at Night 1.536

3

3

Disney 1.364

2

4

USA 1.323

4

5

TNT 1.301

5

6

Comedy Channel 1.250

 

7

SciFi 1.142

 

8

Cartoon Network 0.982

7

9

Adult Swim 0.963

8

10

Spike 0.911

15

11

Fox News 0.896

10

12

TBS 0.878

6

13

Lifetime 0.878

9

14

VH1 0.850

 

15

Food Network 0.834

 

16

CNN 0.831

 

17

TLC 0.829

 

18

ESPN 0.784

14

19

A&E 0.755

13

20

Lifetime Movie 0.749

 

21

TruTV (was CourtTV) 0.720

11

22

Discovery 0.708

16

23

ABC Family 0.703

 

24

Hallmark 0.698

12

25

History Channel 0.690

17

26

TV Land 0.658

 

27

FX 0.652

18

28

HGTV 0.627

20

29

AMC 0.610

 

30

E! 0.592

 

31

MTV 0.572

19

TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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