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Nielsen Ratings Tue, April 8: Secret Talents of The Stars? So Secret Nobody Watched!

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April 9th, 2008

Scoreboard for Tue. April 8, 2008 FOX ABC NBC CBS CW
Total Viewers (million) 17.85 10.75 8.91 8.26 1.77
rating/Share: Adults 18-49 7.2/18 2.5/6 3.4/9 2.3/6 0.7/2

American Idol was on and FOX won the night across the board.  American Idol is off its former glory but still commanding 24 million viewers and a 8.9/24 in the 18-49 demographic.  Later on FOX was Hell's Kitchen which had less than half the viewers as Idol, but retained more than 50% of the 18-49 demographic.  The 11.63 million viewers and the 5.4/13 rating/share in the demo may be adjusted downward in the finals as again, according to my DVR, Idol ran into the 9pm hour a little bit. But Gordon Ramsay is an 18-49 demo force, with almost five million fewer viewers than Dancing with the Stars, HK still won the age demographic.

Chef must know his status, he just does whatever he wants on the show - including ejecting someone who was not nominated for ejection.  Nonetheless, I find that I cannot "get out of Hell's Kitchen."

Over on ABC the aforementioned DWTS results show pulled in 16.54 million with a 3.5/9 demo rating/share, obviously its biggest show of the night, and significantly bigger in viewers and the demo than the hours worth of Just for Laughs (season finale) that came before it.  At 10pm Boston Legal was back and won the hour with 10.16 million viewers.  But it was beaten by a repeat of Law & Order: SVU in the 18-49 demographic.  BL's numbers will likely be adjusted down as well since DWTS ran a couple of minutes into the 10pm hour.

Over on CBS, NCIS raked in 13.88 million, but trailed both The Biggest Loser and of course Idol in the 18-49 demographic.  Big Brother gave another consistent Tuesday night performance (consistently under 6.5 million viewers).  But the verdict is in, not that many people want to watch Star Trek's Sulu (George Takei) sing country I guess.  Only 4.61 million tuned in for Secret Talents of the Stars, with a 1.5/4 in the demographic. And yes, that is significantly worse than Jericho performed in the same timeslot.

Over on NBC The Biggest Loser has to get a little love.  Two hours worth averaged 9.05 million viewers and a 3.7/9, leading NBC to second place for the night in the age demographic, despite the third place finish overall.  And a 3.0/8 in the demo for the Law & Order: SVU repeat was not shabby either.

Things are rough for the CW.  A repeat of Reaper did just about as well as a new installment of Beauty and the Geek.  Neither did very well at all.

See the night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 FOX American Idol 8p-9p 24.00 8.9/24 14.4
  CBS NCIS 13.88 2.9/8 8.8
  NBC The Biggest Loser (8p-10p) 9.05 3.7/9 5.5
  ABC Just for Laughs 5.46 1.4/4 1.5
  CW Beauty and the Geek 1.80 0.8/2  
           
8:30 ABC Just for Laughs 5.64 1.5/4 3.4
           
9:00 CBS Big Brother 9 6.30 2.4/6 3.6
  ABC Dancing with the Stars 16.54 3.5/9 11.4
  FOX Hells Kitchen 11.63 5.4/13 7.0
  CW Reaper (Repeat) 1.74 0.6/2 1.2
           
10:00 CBS Secret Talents pf the Stars 4.61 1.5/4 2.9
  NBC Law & Order: SVU (Repeat) 8.62 3.0/8 6.6
  ABC Boston Legal 10.16 2.5/7 6.6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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  • http://tvbythenumbers.com Robert Seidman

    @Steve, the odds of you having a heart attack over getting angry at at a television network are so much greater than the odds of CBS getting shut down that there’s no way to scale it to produce a readable chart.

    You don’t like “boring crime shows”, but millions of people do. While I have no problem that you don’t like CBS, I’d at least encourage you to try to explain it like a reasonable person instead of acting like a raving madman here. Thanks.

  • tom

    anyone notice NO promos for BL but 2 for eli during dancing last night? unless i missed something… seems like abc is going out of there way to push BL as low as possible without completely pissing off d. kelley. after being off the air for a month maybe a promo would have been nice. yet it still managed 10 mill and it always goes up well in dvr numbrs which is all younger skewing. good episode too.

  • tom

    anyone notice NO promos for BL but 2 for eli during dancing last night? unless i missed something… seems like abc is going out of there way to push BL as low as possible without completely pissing off d. kelley. after being off the air for a month maybe a promo would have been nice. yet it still managed 10 mill and it always goes up well in dvr numbrs which is all younger skewing. good episode too.

  • Angie

    I’ll second Steve’s opinion in a reasonable manner: crime shows suck. It is like the television equivalent of all those average-minded suckers out there who have made Tom Clancy a millionaire – average people, with average sized brains, reading average books.

    Average is how bestsellers and ratings giants are born.

  • Angie

    I’ll second Steve’s opinion in a reasonable manner: crime shows suck. It is like the television equivalent of all those average-minded suckers out there who have made Tom Clancy a millionaire – average people, with average sized brains, reading average books.

    Average is how bestsellers and ratings giants are born.

  • LaZD

    haha, take that. GO JERICHO! haha, people do watch jericho by the way, if 9 million people sent nuts, and only 6 million are watching the show… ratings flawed. It’s the NUMBER 1 watched show on iTunes, DVD sales, internet sites, and DVR/VHS… Jericho should be kept dammit… boooooo secret talents of the stars

  • LaZD

    haha, take that. GO JERICHO! haha, people do watch jericho by the way, if 9 million people sent nuts, and only 6 million are watching the show… ratings flawed. It’s the NUMBER 1 watched show on iTunes, DVD sales, internet sites, and DVR/VHS… Jericho should be kept dammit… boooooo secret talents of the stars

  • http://tvbythenumbers.com Robert Seidman

    if you think even 900,000 mailed nuts…

  • http://tvbythenumbers.com Robert Seidman

    if you think even 900,000 mailed nuts…

  • Angie

    LaZD, Gossip Girl was also #1 on iTunes for awhile. Not sure what that says . . .

    I think people who like shows other people aren’t watching just need to accept it and not blame ratings, time changes, or competition. As a fan of many genre shows (BSG, Farscape, Supernatural), I know it’s hard. But kf someone wants to watch a show, they will. Lost is a good example. It has shed ratings, yes, but a significant number of people have followed it through time changes and different airings.

  • Angie

    LaZD, Gossip Girl was also #1 on iTunes for awhile. Not sure what that says . . .

    I think people who like shows other people aren’t watching just need to accept it and not blame ratings, time changes, or competition. As a fan of many genre shows (BSG, Farscape, Supernatural), I know it’s hard. But kf someone wants to watch a show, they will. Lost is a good example. It has shed ratings, yes, but a significant number of people have followed it through time changes and different airings.

  • http://tvbythenumbers.com Robert Seidman

    Angie, if we had a “voice of reason” award, I would surely award today’s to you. I think for some it’s just easier to get mad at Nielsen and the networks.

  • http://tvbythenumbers.com Robert Seidman

    Angie, if we had a “voice of reason” award, I would surely award today’s to you. I think for some it’s just easier to get mad at Nielsen and the networks.

  • Smarty

    The main reason the Nielsen’s are flawed is that the owners of the Nielsen boxes, demographically, do not represent the MAJORITY of people. Demographically, Nielsen owners are older, have less $$$$ — when you think about all the trouble one has to go through to record what you watch etc for Nielsen, just to cash in the $5 they pay you, who’s gonna agree to that? Old people on fixed incomes who NEED the cash. Jericho fans are far more educated and probably have more financial resources and CBS should be catering to them really. At least, the advertisers should be. 1 Jericho fan equals about 3 CSI fans.

    Cancel CSI, see how many of the old farts that watch that will get off their plastic covered couches to send in blood splattered sheets to resurrect their show.

  • Smarty

    The main reason the Nielsen’s are flawed is that the owners of the Nielsen boxes, demographically, do not represent the MAJORITY of people. Demographically, Nielsen owners are older, have less $$$$ — when you think about all the trouble one has to go through to record what you watch etc for Nielsen, just to cash in the $5 they pay you, who’s gonna agree to that? Old people on fixed incomes who NEED the cash. Jericho fans are far more educated and probably have more financial resources and CBS should be catering to them really. At least, the advertisers should be. 1 Jericho fan equals about 3 CSI fans.

    Cancel CSI, see how many of the old farts that watch that will get off their plastic covered couches to send in blood splattered sheets to resurrect their show.

  • http://tvbythenumbers.com Robert Seidman

    That’s just silly, Smarty. Nielsen bases its panel entirely on the estimates of how many people in each age, sex, financial, education, etc there are so that it mirrors the actual population.

    I’m sure it’s not a perfect mirror, but I’m equally sure that a.) the advertisers also know yout or they wouldn’t pay advertising based on that data and b.) 1 Jericho fan does not equal 3 CSI fans.

    And by the way, CSI in outrageous fashion has more 18-49 year olds watching than Jericho even reruns of CSI have more “young” viewers. Look it up!

    CBS does skew older though, but that’s not Nielsen’s fault.

  • http://tvbythenumbers.com Robert Seidman

    That’s just silly, Smarty. Nielsen bases its panel entirely on the estimates of how many people in each age, sex, financial, education, etc there are so that it mirrors the actual population.

    I’m sure it’s not a perfect mirror, but I’m equally sure that a.) the advertisers also know yout or they wouldn’t pay advertising based on that data and b.) 1 Jericho fan does not equal 3 CSI fans.

    And by the way, CSI in outrageous fashion has more 18-49 year olds watching than Jericho even reruns of CSI have more “young” viewers. Look it up!

    CBS does skew older though, but that’s not Nielsen’s fault.

  • david gifford

    I take it you still think Nielsen’s works. We have only their word for it, and any word they give isn’t going to put themselves in a bad light. Nielsen’s is a monopoly not unlike Microsoft was back in the day, and the suits there have orchestrated contracts and such so that no one else can get in. The crux of the matter is this: do the suits at Nielsen have integrity? I have my doubts. But then, with Nielsen, long before I ever heard of Jericho, I always had my doubts about Nielsen. They can “say” whatever they want about who watched what, but whether it’s the truth is anyone’s guess.

  • david gifford

    I take it you still think Nielsen’s works. We have only their word for it, and any word they give isn’t going to put themselves in a bad light. Nielsen’s is a monopoly not unlike Microsoft was back in the day, and the suits there have orchestrated contracts and such so that no one else can get in. The crux of the matter is this: do the suits at Nielsen have integrity? I have my doubts. But then, with Nielsen, long before I ever heard of Jericho, I always had my doubts about Nielsen. They can “say” whatever they want about who watched what, but whether it’s the truth is anyone’s guess.

  • http://tvbythenumbers.com Robert Seidman

    I agree Nielsen is a de facto monopoly. I believe what I believe doesn’t matter to the market any more than what you believe. I already spoke my piece/peace on this subject here.

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