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Season To Date Top Broadcast Shows though April 6

Categories: ',Nielsen Broadcast TV Show Ratings Adults 18-49

Written By

April 10th, 2008

American Idol Ahead in Both Viewers And 18-49 Season To Date

American Idol on FOXI figured that it would be better to include both season to date viewer information along with our primetime season to date adults 18-49 rankings. Our new chart shows the top 20 shows ranked on a season to date basis for adults 18-49 as well as those shows season to date average viewership numbers and rank.

Combining the two types of data highlights American Idol's dominance even more clearly. It holds the number 1 and 2 positions for both adults 18-49 and total viewers. Dancing with the Stars, holding the # 3-5 positions for total viewers can do no better than #10, #11 and #13 for adults 18-49, not nearly as attractive for advertisers. Similarly, CSI the #10 show for average viewership is only #16 for adults 18-49.

Some shows demonstrate 18-49 demographic power without even being in the top 20 season to date shows for average viewers like Hell's Kitchen, Heroes and Lost. House, Moment of Truth and Grey's Anatomy also show 18-49 strength in excess of their average viewer rankings, but are strong in both.

Not that we doubt the advertising draw of football, but it's worth noting that 3 of the top 20 shows are football related, NBC Sunday Night Football, The OT, and Sunday Night NFL Pre-Kick. Remember, this list includes only primetime shows. Those Sunday afternoon football games are not captured in the prime time aggregate data, although we do occasionally see them in the weekly data if they run into primetime.

Fox does rely heavily on Idol, but also has House, Moment of Truth and Hell's Kitchen the #4, 6, and 8 shows for adults 18-49.

Season To Date Top Primetime Shows though April 6

Adults 18-49 STD Rank

Programs

Network

STD Adults 18-49 Live+SD (000)

STD Viewers Live+SD (000)

Viewers STD Rank

% of viewers between 18-49

1

American Idol-TUESDAY FOX 14,802 28,885

1

51.2%

2

American Idol-WEDNESDAY FOX 13,946 27,313

2

51.1%

3

Desperate Housewives ABC 8,918 17,865

6

49.9%

4

HOUSE FOX 8,405 16,208

8

51.9%

5

NBC Sunday Night Football NBC 8,291 15,862

9

52.3%

6

MOMENT OF TRUTH FOX 7,799 14,177

12

55.0%

7

GREY'S ANATOMY-THU 9PM ABC 7,310 14,019

13

52.1%

8

HELL'S KITCHEN FOX 7,158 11,849

 

60.4%

9

HEROES NBC 6,958 11,575

 

60.1%

10

DANCING W/THE STARS-MON ABC 6,922 21,150

3

32.7%

11

Dancing with the Stars ABC 6,869 20,721

4

33.1%

12

LOST ABC 6,376 11,884

 

53.7%

13

DANCING W/STARS RESULT-TU ABC 6,200 19,163

5

32.4%

14

SURVIVOR: CHINA CBS 6,083 14,280

11

42.6%

15

Extreme Makeover:HOME ED. ABC 5,983 13,033

17

45.9%

16

CSI CBS 5,850 15,815

10

37.0%

17

Two and a Half Men CBS 5,782 12,899

19

44.8%

18

THE OT FOX 5,727 10,788

 

53.1%

19

SURVIVOR: MICRONESIA CBS 5,636 13,042

16

43.2%

20

SUNDAY NIGHT NFL PRE-KICK NBC 5,551 10,991

 

50.5%

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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