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Which Shows Have the Highest 18-49 Viewership %?

Categories: ',Nielsen Broadcast TV Show Ratings Adults 18-49

Written By

April 10th, 2008

Scrubs Leads All Shows With 68.5% of Viewers Between 18-49

scrubs.gifWhile it's not nearly as economically significant as the shows that had the most adult viewers from 18-49, it nevertheless is interesting to see the shows that have the highest percentage of their viewers between the ages of 18-49.

The contents of the list were quite interesting, and a bit surprising to me.

Highest % of Season to Date Viewers between age 18-49

Adults 18-49 STD Rank

Programs

Network

STD Adults 18-49 Live+SD (000)

STD Viewers Live+SD (000)

Viewers STD Rank

% of viewers between 18-49

 

SCRUBS

NBC

3,881 5,668

 

68.5%

 

OFFICE

NBC

4,598 6,884

 

66.8%

 

Family Guy

FOX

5,290 8,045

 

65.8%

 

American Dad

FOX

4,225 6,595

 

64.1%

 

Simpsons

FOX

5,050 8,057

 

62.7%

 

KING OF THE HILL

FOX

4,271 6,837

 

62.5%

8

HELL'S KITCHEN

FOX

7,158 11,849

 

60.4%

 

Kitchen Nightmares

FOX

3,571 5,912

 

60.4%

9

HEROES

NBC

6,958 11,575

 

60.1%

 

30 ROCK

NBC

3,681 6,131

 

60.0%

 

Simpsons - SUN 7:30p

FOX

3,475 5,828

 

59.6%

 

AMERICAN GLADIATORS

NBC

5,321 9,557

 

55.7%

6

MOMENT OF TRUTH

FOX

7,799 14,177

12

55.0%

 

PRISON BREAK

FOX

4,117 7,536

 

54.6%

 

Biggest Loser 4

NBC

4,280 7,839

 

54.6%

 

MY NAME IS EARL

NBC

3,762 6,891

 

54.6%

 

HERE COME THE NEWLYWEDS

ABC

4,237 7,875

 

53.8%

12

LOST

ABC

6,376 11,884

 

53.7%

 

BIG SHOTS

ABC

3,807 7,129

 

53.4%

 

TERMINATOR: SARAH CONNOR CHRONICLES

FOX

5,189 9,755

 

53.2%

What strikes you first about the list is the near complete domination of Fox and NBC. Together they have the first 16 shows and 17 of 20. Fox has half of the top 20, proving its youth oriented power (and the list doesn't include American Idol). NBC has the top 2 shows and 7 of the top 20.

CBS doesn't have a single show in the top 20. In fact, the top CBS show was The Big Bang Theory at #35 with 51.1% of its viewers between 18-49. This kind of list drives Les Moonves nuts. It must be all he hears about from advertisers.

ABC has but three, and has already cancelled one of them (Big Shots).

Another thing that stands out to me is that even with the near universal lack of absolute viewer size (only one of these shows was in the average viewer top 20, Moment of Truth at #12), only one of these shows (Big Shots) is likely to be cancelled. So while having shows with a large number of 18-49 viewers is ideal, having a large % of 18-49 viewers isn't that bad as a stop gap.

Moment of Truth stands out as being the only show on this list, the top 20 absolute viewership list and the top 20 absolute 18-49 audience size list. And it's a new show this season. As I've written before, expect lots more lie detector tests to come in the years ahead.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
  • frankj

    Wow, way to go T:TSCC! Barely made it, but still that percentage 18-49yr demo has to count for something when it comes to renewal.

  • frankj

    Wow, way to go T:TSCC! Barely made it, but still that percentage 18-49yr demo has to count for something when it comes to renewal.

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