|Scoreboard for Thurs. April 10, 2008|
|Total Viewers (million)||15.81||15.41||7.28||5.46||1.94|
|Rating/Share: Adults 18-49||5.4/14||4.5/12||3.4/9||1.6/4||0.7/2|
Update: a post with the FINAL Nielsen numbers for Thursday and a discussion on The is here.vs
Even though the Idol Gives Back telethon on Wednesday night wasn't the typical ratings juggernaut, I now know that's because nobody was going to be eliminated Wednesday and everybody who watchesknew that. But the telethon gave FOX an excuse to run a 3rd installment of Idol for the week leading it to a Thursday night win in both total viewers and the 18-49 age demo.New shows were back for everyone - everyone at least besides ABC and the CW and FOX, CBS and NBC all had good nights on the most-watched night of television.
The Idol results show apparently was a shocker, and it was the first time I'd ever actually received an e-mail from anyone complaining about who got booted off (Michael Johns). Idol led-in to Don't Forget the Lyrics, which despite losing over 8.5 million viewers, still had a solid 4.0/10 /share in the 18-49 demographic,
Comedies were back on NBC and My Name is Earl, The 60% of it's total viewership was in the 18-49 demographic.and the soon to be departing (to ABC?) Scrubs all had typically good (or better than usual, for NBC anyway) performances in the 18-49 demo. had its typically low viewership and sub 3.0 demo rating, but it's renewed for next year nonetheless. In its defense, excluding last night's results
Second-place CBS had a good night with: Micronesia, and Without a Trace. While is slipping viewers, it performed just about as well in the 18-49 demographic as Without a Trace even though Trace had almost 3 million more viewers. may not be the ratings beast it used to be, but c'mon, what is? drew almost 20 million and had a 5.7/14 in the age demo.
NBC will continue to love, love, love on The, despite the naysayers. It drew 9.22 million and a 4.8/12 in the age demo. Contrast that with Without a Trace's 14.61 million, with a mere (cough) 3.9/11 in the demo. Don't get me wrong, WOT's got some sweet numbers, but The performs far more impressively in the 18-49 demographic, especially considering WOT had more than 58% more viewers. Puff your feathers out, Peacocks!
See the night's full results:
Overnight Shows 04/10/08
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|NBC||My Name is Earl||6.98||3.0/9||4.50|
|FOX||Don't Forget the Lyrics||10.91||4.0/10||7.00|
|10:00||CBS||Without a Trace||14.61||3.9/11||10.20|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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