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Largest % Time-Shifting Gain For Broadcast Shows, March 24-30

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April 14th, 2008

Beauty And The Geek Has A 30% Increase From Time-Shifting

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For the week of March 24-30, CW's Beauty and the Geek's audience increased by 29.6% over the tiny 1.445 million that watched it Live giving it a Live+7 audience of 1.873 million making it the leading broadcast show for % increase in viewing via DVR.

Lost, which has been at or near the top of the broadcast % times-shifting lists this season, was in rerun that week and dropped off the list entirely.

Smallville had its audience increase by 27.7% over its Live airing placing it second for the week. Rounding out the top 1o were Wednesday's Big Brother, America's Top Model, New Amsterdam, Tuesday's Big Brother, Reaper, Jericho, in a rare appearance by a MyNetworkTV show Paradise Hotel, and Medium.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

BEAUTY AND THE GEEK-3

CW

1,873 1,445 428 29.6%

2

Smallville

CW

4,385 3,435 950 27.7%

3

Big Brother 9-WED

CBS

6,212 4,876 1,336 27.4%

4

AMERICA'S Top Model-4

CW

3,892 3,088 804 26.0%

5

NEW AMSTERDAM

FOX

7,126 5,656 1,470 26.0%

6

Big Brother 9-TUE

CBS

6,303 5,030 1,273 25.3%

7

REAPER-THU

CW

3,223 2,633 590 22.4%

8

JERICHO

CBS

6,890 5,661 1,229 21.7%

9

PARADISE HOTEL 2

MNT

948 783 165 21.1%

10

MEDIUM

NBC

10,077 8,401 1,676 20.0%

11

ELI STONE

ABC

7,399 6,226 1,173 18.8%

12

Two and a Half Men

CBS

15,253 12,966 2,287 17.6%

13

MEN IN TREES

ABC

6,226 5,319 907 17.1%

14

American Idol-TUESDAY

FOX

26,147 22,375 3,772 16.9%

15

How I Met Your Mother

CBS

11,276 9,675 1,601 16.5%

16

CANTERBURY'S LAW

FOX

5,181 4,464 717 16.1%

17

BIG BROTHER 9-SUN

CBS

7,699 6,697 1,002 15.0%

18

Simpsons

FOX

7,526 6,569 957 14.6%

19

Biggest Loser 5

NBC

8,354 7,363 991 13.5%

20

APPRENTICE 7

NBC

12,818 11,326 1,492 13.2%

CBS had the most time-shifted shows on a % basis with 6 of the 20 demonstrating again that there are some CBS viewers who are able to operate DVRs.

We're now splitting our broadcast TV show time-shifting posts, if you're looking for the most time-shifted shows by absolute audience increase, go here.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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