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Nielsen Ratings Apr 13: Housewives Were Back, But Ratings Look Desperate

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April 14th, 2008

Scoreboard for Sun. April 13, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 10.46 10.44 5.25 5.07 1.18
rating/Share: Adults 18-49 3.5/9 2.7/7 1.3/3 2.4/6 0.5/1

Not even a little love from The Masters overrun into primetime was enough to save CBS. Especially with Tiger out of the running, though it helped CBS' demo numbers a little bit. ABC won the night across the board, with CBS in second in both overall viewers and the 18-49 demo. NBC was third overall, but last in the demo (unless you count the CW - and look at those CW number, I can't count it). FOX while fourth overall had an 85% better performance in the 18-49 demo than NBC.

CBS squeezed 15.88 million out of that first half hour of Master's overrun and a 3.9/12 in the demo for that half hour. Due to the overrun, all data in the table of shows for CBS is half hourly and listed at the bottom.

Without a charging Tiger, it was no match for the cougars on Wisteria Lane. Desperate Houswives was back, and I'll note with significantly fewer viewers than its last fresh episode. In the overnights for last night DH scored 16 million viewers. But the last fresh episode on 1/6/08 had 19.78 million. Media Life is reporting that the 5.7 18-49 rating was also down 22% from the 7.9 for the 1/6 episode. Bob Iger and the crew at the mouse have to be a little concerned. Oprah's Big Give was no prize at 8pm either, drawing less than 8.88 million and less than a 3.0 in the 18-49 demo.

At 10pm Eli Stone held more than half of the DH lead-in, and I while Marc Berman is not sure whether it will be back, I'm a lot more sure (often wrong, never in doubt). I think Eli will be back for 2 reasons. It gets about another ratings point when you add in the LIVE+7, and almost all of them are 18-49 year olds. Sure, they can't sell the DVR ads, but the second reason is increasingly ABC is leaning towards (but still nowhere near) the "beggars can't be choosers" lifestyle of NBC. I of course reserve the right to change my mind pending the results of Thursday's season finale for Eli.

Speaking of NBC. They stunk. Not even the PR-flacks will be able to spin any peacock puffery out of this night. Dateline was its most watched show. A repeat of Law & Order: SVU had the most 18-49 viewers. Monk and Psych: nobody loved them. I can't figure it, but I can figure a 1.3 rating in the 18-49 demo for the whole night is nothing to be proud of and perhaps, if you're Jeff Zucker or Ben Silverman, something to be ashamed of.

Over on FOX it was animation night and I don't have much to say except that finally, a new episode of the Simpsons beat a rerun of Family Guy. Stewie doesn't seem to fare as well in reruns when he's up against the women of Wisteria Lane.

See Sunday night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
7:00 ABC America's Funniest Home Videos (R ) 7.53 2.4/8 4.6
  NBC Dateline (7p-8p) 6.13 1.3/7 4.7
  FOX King of the Hill (Repeat) 2.43 1.1/3 1.7
  CW Americas Next Top Model (Repeat) 1 0.4/1 1
           
7:30 FOX American Dad (Repeat) 3.13 1.5/4 2.3
           
8:00 ABC Oprah's Big Give 8.88 2.9/9 5.7
  FOX The Simpsons 6.9 3.3/9 4.1
  NBC Monk 5.19 1.1/6 4.1
  CW Everybody Hates Chris (Repeat) 1.28 0.5/1 1.2
           
8:30 FOX King of the Hill 6.01 2.8/7 3.7
  CW Aliens in America (Repeat) 1.14 0.4/1 0.9
           
9:00 ABC Desperate Housewives 16 5.7/15 9.7
  FOX Family Guy (Repeat) 6.54 2.5/6 4
  CW The Game 1.5 0.6/1 1.3
  NBC Psych 4.23 1.2/4 4
           
9:30 CW Girlfriends (Repeat) 1.14 0.4/1 1
  FOX American Dad 5.43 2.5/6 3.4
           
10:00 ABC Eli Stone 9.19 2.9/10 5.9
  NBC Law & Order: SVU (Repeat) 5.46 1.5/6 4.3
           
7:00 CBS The Masters (Overrun) 15.88 3.9/12 11.3
7:30 CBS The Masters/60 Minutes 12.37 2.6/8 8.5
8:00 CBS 60 Minutes 11.88 2.7/8 9.1
8:30 CBS 60 Minutes/Big Brother 9.49 2.7/7 6.6
9:00 CBS Big Brother 9.04 2.7/6 5.2
9:30 CBS Big Brother/Cold Case 8.53 2.3/5 5.7
10:00 CBS Cold Case 8.92 2.5/6 6.9
10:30 CBS Cold Case/Dexter 7.41 2.2/6 5.6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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