| Scoreboard for Sun. April 13, 2008 |  |
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|---|---|---|---|---|---|
| Total Viewers (million) | 10.46 | 10.44 | 5.25 | 5.07 | 1.18 |
| Rating/Share: Adults 18-49 | 3.5/9 | 2.7/7 | 1.3/3 | 2.4/6 | 0.5/1 |
Not even a little love from The Masters overrun into primetime was enough to save CBS. Especially with Tiger out of the running, though it helped CBS' demo numbers a little bit. ABC won the night across the board, with CBS in second in both overall viewers and the 18-49 demo. NBC was third overall, but last in the demo (unless you count the CW - and look at those CW number, I can't count it). FOX while fourth overall had an 85% better performance in the 18-49 demo than NBC.
CBS squeezed 15.88 million out of that first half hour of Master's overrun and a 3.9/12 in the demo for that half hour. Due to the overrun, all data in the table of shows for CBS is half hourly and listed at the bottom.
Without a charging Tiger, it was no match for the cougars on Wisteria Lane. Desperate Houswives was back, and I'll note with significantly fewer viewers than its last fresh episode. In the overnights for last night DH scored 16 million viewers. But the last fresh episode on 1/6/08 had 19.78 million. Media Life is reporting that the 5.7 18-49 rating was also down 22% from the 7.9 for the 1/6 episode. Bob Iger and the crew at the mouse have to be a little concerned. Oprah's Big Give was no prize at 8pm either, drawing less than 8.88 million and less than a 3.0 in the 18-49 demo.
At 10pm Eli Stone held more than half of the DH lead-in, and I while Marc Berman is not sure whether it will be back, I'm a lot more sure (often wrong, never in doubt). I think Eli will be back for 2 reasons. It gets about another ratings point when you add in the LIVE+7, and almost all of them are 18-49 year olds. Sure, they can't sell the DVR ads, but the second reason is increasingly ABC is leaning towards (but still nowhere near) the "beggars can't be choosers" lifestyle of NBC. I of course reserve the right to change my mind pending the results of Thursday's season finale for Eli.
Speaking of NBC. They stunk. Not even the PR-flacks will be able to spin any peacock puffery out of this night. Dateline was its most watched show. A repeat of Law & Order: SVU had the most 18-49 viewers. Monk and Psych: nobody loved them. I can't figure it, but I can figure a 1.3 rating in the 18-49 demo for the whole night is nothing to be proud of and perhaps, if you're Jeff Zucker or Ben Silverman, something to be ashamed of.
Over on FOX it was animation night and I don't have much to say except that finally, a new episode of the Simpsons beat a rerun of Family Guy. Stewie doesn't seem to fare as well in reruns when he's up against the women of Wisteria Lane.
See Sunday night's full details:
| Time | Network | Show | Viewers (Millons) | 18-49 Rating/Share | HH Rating |
|---|---|---|---|---|---|
| 7:00 | ABC | America's Funniest Home Videos (R ) | 7.53 | 2.4/8 | 4.6 |
| NBC | Dateline (7p-8p) | 6.13 | 1.3/7 | 4.7 | |
| FOX | King of the Hill (Repeat) | 2.43 | 1.1/3 | 1.7 | |
| CW | Americas Next Top Model (Repeat) | 1 | 0.4/1 | 1 | |
| 7:30 | FOX | American Dad (Repeat) | 3.13 | 1.5/4 | 2.3 |
| 8:00 | ABC | Oprah's Big Give | 8.88 | 2.9/9 | 5.7 |
| FOX | The Simpsons | 6.9 | 3.3/9 | 4.1 | |
| NBC | Monk | 5.19 | 1.1/6 | 4.1 | |
| CW | Everybody Hates Chris (Repeat) | 1.28 | 0.5/1 | 1.2 | |
| 8:30 | FOX | King of the Hill | 6.01 | 2.8/7 | 3.7 |
| CW | Aliens in America (Repeat) | 1.14 | 0.4/1 | 0.9 | |
| 9:00 | ABC | Desperate Housewives | 16 | 5.7/15 | 9.7 |
| FOX | Family Guy (Repeat) | 6.54 | 2.5/6 | 4 | |
| CW | The Game | 1.5 | 0.6/1 | 1.3 | |
| NBC | Psych | 4.23 | 1.2/4 | 4 | |
| 9:30 | CW | Girlfriends (Repeat) | 1.14 | 0.4/1 | 1 |
| FOX | American Dad | 5.43 | 2.5/6 | 3.4 | |
| 10:00 | ABC | Eli Stone | 9.19 | 2.9/10 | 5.9 |
| NBC | Law & Order: SVU (Repeat) | 5.46 | 1.5/6 | 4.3 | |
| 7:00 | CBS | The Masters (Overrun) | 15.88 | 3.9/12 | 11.3 |
| 7:30 | CBS | The Masters/60 Minutes | 12.37 | 2.6/8 | 8.5 |
| 8:00 | CBS | 60 Minutes | 11.88 | 2.7/8 | 9.1 |
| 8:30 | CBS | 60 Minutes/Big Brother | 9.49 | 2.7/7 | 6.6 |
| 9:00 | CBS | Big Brother | 9.04 | 2.7/6 | 5.2 |
| 9:30 | CBS | Big Brother/Cold Case | 8.53 | 2.3/5 | 5.7 |
| 10:00 | CBS | Cold Case | 8.92 | 2.5/6 | 6.9 |
| 10:30 | CBS | Cold Case/Dexter | 7.41 | 2.2/6 | 5.6 |
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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this surprised me but housewives, compared to a year ago, had the same 16 million. and dvr numbers are higher today so it’s probably more viewers. the demo number is lower but i think the added dvr numbers would even that out. not saying it’s great compared to the last tornado episodes but it’s basically no different from last year… maybe better
and eli did not do well. there was NO competition. a dexter rerun? law and order rerun? nothing. i thought it would do great with no real other competition.
this surprised me but housewives, compared to a year ago, had the same 16 million. and dvr numbers are higher today so it's probably more viewers. the demo number is lower but i think the added dvr numbers would even that out. not saying it's great compared to the last tornado episodes but it's basically no different from last year… maybe better
and eli did not do well. there was NO competition. a dexter rerun? law and order rerun? nothing. i thought it would do great with no real other competition.
I’m still of the opinion that Eli Stone will be back, though it’s on the most precarious footing of all the maybes at ABC.
I'm still of the opinion that Eli Stone will be back, though it's on the most precarious footing of all the maybes at ABC.
Normally I’d agree with you, but in light of this season’s performance I don’t. DVR will matter, but if I ran the LIVE+7 numbers for the above for the whole season, I don’t think you can lose ~4 million live/sd viewers and expect they ALL migrated to the DVR…
Normally I'd agree with you, but in light of this season's performance I don't. DVR will matter, but if I ran the LIVE+7 numbers for the above for the whole season, I don't think you can lose ~4 million live/sd viewers and expect they ALL migrated to the DVR…
Marc Berman the “self proclaimed TV Insider”…has implied that he does not believe “Eli Stone” is coming back. And what the heck is that based on? His supposed “insider” info. Did he talk to Stephen McPherson, president of ABC? The only chance that may have happened is when pasty, faced ba-ba-booey berman was handing the valet ticket to McPherson as Berman was about to park the mighty tv execs luxury car. More likely this is based on one of Berman’s hunches. Those hunches and two bucks will get you a cup of coffee. Berman is the clown prince of television.
Marc Berman the “self proclaimed TV Insider”…has implied that he does not believe “Eli Stone” is coming back. And what the heck is that based on? His supposed “insider” info. Did he talk to Stephen McPherson, president of ABC? The only chance that may have happened is when pasty, faced ba-ba-booey berman was handing the valet ticket to McPherson as Berman was about to park the mighty tv execs luxury car. More likely this is based on one of Berman's hunches. Those hunches and two bucks will get you a cup of coffee. Berman is the clown prince of television.
TheTruthHurts — please stop, being so…whatever, or at least call me names too!
How much do I speculate and go on hunch? VERY close to 100% some days
Though I’d admit I look at the numbers and compare things in a different fashion and don’t buy into some of his analysis, it’s not personal, I just think differently.
I have no problem with you disagreeing with Berman’s thinking and saying why, but I’d appreciate it very much if you limited it to being critical of his analysis rather than going with “the personal attack”.
TheTruthHurts — please stop, being so…whatever, or at least call me names too!
How much do I speculate and go on hunch? VERY close to 100% some days
Though I'd admit I look at the numbers and compare things in a different fashion and don't buy into some of his analysis, it's not personal, I just think differently.
I have no problem with you disagreeing with Berman's thinking and saying why, but I'd appreciate it very much if you limited it to being critical of his analysis rather than going with “the personal attack”.
i didn’t mean to imply that the dvr numbers would make up for the difference between the current 16 million and 20 for the tornado follow-up. i just meant the dvr numbers would put the show higher compared to last season. that’s pretty big since the show has been down compared to the last season. i think that’s a more logical comparison. the tornado episodes were sort of season ending style, strike ending highly promoted shows. if this had been the follow-up to the tornado it may have matched those numbers but since they didn’t know if the strike was going to end in time they didn’t save the follow up for the return of the show… which i believe was the original plan.
i didn't mean to imply that the dvr numbers would make up for the difference between the current 16 million and 20 for the tornado follow-up. i just meant the dvr numbers would put the show higher compared to last season. that's pretty big since the show has been down compared to the last season. i think that's a more logical comparison. the tornado episodes were sort of season ending style, strike ending highly promoted shows. if this had been the follow-up to the tornado it may have matched those numbers but since they didn't know if the strike was going to end in time they didn't save the follow up for the return of the show… which i believe was the original plan.
i agree but it had 7 episodes THIS season with over 18.5+ million LIVE+SD viewers. So the 16 million still seems bad to me in that context.
i agree but it had 7 episodes THIS season with over 18.5+ million LIVE+SD viewers. So the 16 million still seems bad to me in that context.
don’t get me wrong. i was expecting 18 million. 16 seems low. but i was surprised when i saw how it did last season. i just think people watch less TV in spring and it’s been so long strike-wise that people got out of the habit. but housewives has always been a strong show that bounces back… usually in the fall. overall… the fact it will have more viewers this year vs. last year when dvr’s are added… is not so bad.
as a warning… last year housewives did a 15.6 and a 6.0 for the comparable show for next week. will be interesting if it goes up or down.
don't get me wrong. i was expecting 18 million. 16 seems low. but i was surprised when i saw how it did last season. i just think people watch less TV in spring and it's been so long strike-wise that people got out of the habit. but housewives has always been a strong show that bounces back… usually in the fall. overall… the fact it will have more viewers this year vs. last year when dvr's are added… is not so bad.
as a warning… last year housewives did a 15.6 and a 6.0 for the comparable show for next week. will be interesting if it goes up or down.
How can Desperate Housewives go from 19 to 16 million, and is this the lowest rated episode of The Simpsons ever? Were they not publicized enough? bcoz no one seems to be gaining the viewers that these shows lost, so where did these people go?
How can Desperate Housewives go from 19 to 16 million, and is this the lowest rated episode of The Simpsons ever? Were they not publicized enough? bcoz no one seems to be gaining the viewers that these shows lost, so where did these people go?
There’s no doubt the long break (3+ months) hurt — and it will be interesting to see if it was the highest DVR viewed episode ever.
@Dearme. I can’t say where the all went, but in very round numbers, during the 9pm hour, of the TVs turned on, only about 1/3rd of them were watching the 5 networks listed above. The rest were spread among cable or other local channels. In other words of all the people watching TV at 9pm, roughly 2/3rds weren’t watching broadcast…
There's no doubt the long break (3+ months) hurt — and it will be interesting to see if it was the highest DVR viewed episode ever.
@Dearme. I can't say where the all went, but in very round numbers, during the 9pm hour, of the TVs turned on, only about 1/3rd of them were watching the 5 networks listed above. The rest were spread among cable or other local channels. In other words of all the people watching TV at 9pm, roughly 2/3rds weren't watching broadcast…