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What You’re Watching on Your DVRs (Cable), March 24-30

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April 14th, 2008

South Park has 883,000 DVR Viewers And Increases By 27% Over Live

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For the week of March 24-30, 2008, Comedy Central's South Park was the top cable time-shifted show with an increase of 27.2% over its Live audience in its Live+7 viewing audience. It also had the second largest time-shifted audience of 883,000 viewers. It's not the first time that South Park as topped the cable time-shifting list, but it hasn't been there since the week of November 5-11, 2007.
MTV's The Hills had the largest absolute time-shifted audience at 905,000 and the second largest increase over Live viewing of 20.5%.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

South Park

CMDY

4,134

3,251 883 27.2%

2

THE HILLS

MTV

5,309

4,404 905 20.5%

3

AMERICA'S BEST DANCE CREW

MTV

5,286

4,747 539 11.4%

4

KIDS CHOICE 08

NICK

7,739

7,156 583 8.1%

5

WWE Raw

USA

5,112

4,759 353 7.4%

6

ZOEY 101

NICK

3,490

3,252 238 7.3%

7

WWE Raw

USA

5,530

5,189 341 6.6%

8

ELLA ENCHANTED

DSNY

3,420

3,244 176 5.4%

9

SpongeBob

NICK

3,669

3,519 150 4.3%

10

SpongeBob

NICK

3,564

3,424 140 4.1%

11

SpongeBob

NICK

3,255

3,135 120 3.8%

12

HIGH SCHOOL MUSICAL 2

DSNY

4,456

4,296 160 3.7%

13

SpongeBob

NICK

4,304

4,154 150 3.6%

14

SpongeBob

NICK

4,499

4,344 155 3.6%

15

SPONGEBOB

NICK

3,713

3,587 126 3.5%

16

SPONGEBOB

NICK

4,008

3,872 136 3.5%

17

iCarly

NICK

3,091

2,995 96 3.2%

18

SPONGEBOB

NICK

3,447

3,346 101 3.0%

19

Hannah Montana

DSNY

3,466

3,368 98 2.9%

20

SPONGEBOB

NICK

3,747

3,648 99 2.7%

Filling out the top 10 was MTV's America's Best Dance Crew, Nickelodeon's Kids Choice Awards special, two episodes of WWE Raw, Nickelodeon's Zoey 101, Disney's Ella Enchanted, and, of course, two episodes of Nickelodeon's Spongebob, which also took 7 of the second 10 spots.

No more sightings of Fox News' The O'Reilly Factor which placed two in last weeks list. In fact, the second 20 was dominated by Spongebob and other Nick fare plus two Law & Order:SVUs at #25 and #28, and the ESPN Sunday Night Baseball game of the opening day and stadium opening game between the Braves and the Nationals at #26.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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