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What You're Watching on Your DVRs (Broadcast Networks), March 24-30

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April 14th, 2008

Tuesday's American Idol has a Time-Shifted Audience of 3.8 Million

American Idol on FOX

Tuesday's American Idol had the largest time-shifted (DVR viewed) audience at 3.772 million of any primetime broadcast network show for the week of March 24-30, 2008. Tuesday's American Idol was followed by Wednesday's American Idol with 2.628 million time-shifted viewers. I'm not 100% sure what would cause the 1+ million viewer difference between the two Idol nights, but I'll guess that Tuesday's Dancing with the Stars attracts many of the same viewers as Idol, but there is no comparable show on Wednesday. Any other ideas?

Rounding out the top 10 were Two and a Half Men, CSI: Miami, Medium, Dancing with the Stars, How I Met Your Mother, Apprentice, New Amsterdam and Wednesday's Big Brother.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

American Idol-TUESDAY

FOX

26,147 22,375 3,772 16.9%

2

AMERICAN IDOL-WEDNESDAY

FOX

26,664 24,036 2,628 10.9%

3

Two and a Half Men

CBS

15,253 12,966 2,287 17.6%

4

CSI: MIAMI

CBS

17,289 15,298 1,991 13.0%

5

MEDIUM

NBC

10,077 8,401 1,676 20.0%

6

Dancing with the Stars

ABC

21,198 19,551 1,647 8.4%

7

How I Met Your Mother

CBS

11,276 9,675 1,601 16.5%

8

APPRENTICE 7

NBC

12,818 11,326 1,492 13.2%

9

NEW AMSTERDAM

FOX

7,126 5,656 1,470 26.0%

10

Big Brother 9-WED

CBS

6,212 4,876 1,336 27.4%

11

DANCING W/STARS RESULTS

ABC

18,061 16,739 1,322 7.9%

12

Big Brother 9-TUE

CBS

6,303 5,030 1,273 25.3%

13

JERICHO

CBS

6,890 5,661 1,229 21.7%

14

ELI STONE

ABC

7,399 6,226 1,173 18.8%

15

OLD CHRISTINE

CBS

10,294 9,185 1,109 12.1%

16

Big Brother 9-SUN

CBS

7,699 6,697 1,002 15.0%

17

Biggest Loser 5

NBC

8,354 7,363 991 13.5%

18

Simpsons

FOX

7,526 6,569 957 14.6%

19

Smallville

CW

4,385 3,435 950 27.7%

20

MEN IN TREES

ABC

6,226 5,319 907 17.1%

For our SD (Same Day) fans out there:

Programs

Network

Persons Live+SD (000s)

% SD Viewers of DVR total

AMERICAN IDOL-TUESDAY FOX 24,758 63.2%
AMERICAN IDOL-WEDNESDAY FOX 25,742 64.9%
Two and a Half Men CBS 14,235 55.5%
CSI: MIAMI CBS 16,065 38.5%
MEDIUM NBC 8,907 30.2%
Dancing with the Stars ABC 20,515 58.5%
How I Met Your Mother CBS 10,667 62.0%
APPRENTICE 7 NBC 12,132 54.0%
NEW AMSTERDAM FOX 6,194 36.6%
BIG BROTHER 9-WED CBS 5,874 74.7%
DANCING W/STARS RESULTS ABC 17,487 56.6%
BIG BROTHER 9-TUE CBS 5,961 73.1%
JERICHO CBS 6,023 29.5%
ELI STONE ABC 6,529 25.8%
OLD CHRISTINE CBS 9,774 53.1%
BIG BROTHER 9-SUN CBS 7,466 76.7%
Biggest Loser 5 NBC 7,840 48.1%
Simpsons FOX 7,144 60.1%
Smallville CW 3,860 44.7%
MEN IN TREES ABC 5,615 32.6%

 

CBS had the most shows (8) out of the top 20 in absolute time-shifted audience size, one more than last week.

New Amsterdam continues with a significant DVR audience.

Eli Stone has yet to be renewed by ABC is #14 on the list, but the recently renewed Lipstick Jungle didn't make the top 20 list this week. Men In Trees, which I gave little chance of survival, appears at #20, showing that while few people watch it Live, a little more than a few watch it afterwards.

Again Smallville is the CW's only show in the absolute time-shifting list this week at #19 (with America's Top Model just off the list at #24)

Two and a Half Men moved up from the #5 position into #3, demonstrating that indeed CBS does have some viewers able to operate DVRs. How I Met Your Mother moved up the list from #13 to #7, but The Big Bang Theory which was #19 last week finds itself off the top 20 this week (it finished at #21).

Jericho, a favorite of our readers, moved down one position from #12 to #13 on the list.

We're now splitting our broadcast TV show time-shifting posts, if you're looking for the most time-shifted shows by percentage increase, go here.

The Largest Time-shifting Audience (DVR vieweing) table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted (DVR) viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show’s total DVR viewing that happened the same day up to 3am the morning after the show aired.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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