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Nielsen Ratings Mon April 14: CBS Feels Young Again

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April 15th, 2008

Scoreboard for Mon. April 14, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 12.51 10.16 9.62 7.66 2.00
rating/Share: Adults 18-49 3.4/9 3.6/9 2.9/8 2.5/6 1.0/2

ABC won the most viewers, but CBS is chest-thumping their victory in the 18-49 demo despite fewer viewers.  And when even a repeat of CSI: Miami at 10pm does over 10 million viewers and a 3.0 in the demo, there's room for a little gloating.

But woe is The Big Bang Theory.  Bang drew less than 8 million viewers and less than a 3.0 in the 18-49 demo. How I Met Your Mother also drew less than 8 million but at least had a 3.4 demo rating.  Two and a Half Men had it's typical solid performance with almost 14 million viewers and a 5.3 rating in the 18-49.   And Rules of Engagement had a solid outing with over 10 million viewers and a 4.0 demo rating at 9:30.   Berman says between Rules of Engagement and The New Adventures of Old Christine, Christine should be kept as it's clearly the better show in Berman's opinion.

This is an area where one man's opinion probably doesn't count at all - unless that one man is Leslie Moonves, in which case it would count a lot.  I look at the numbers and think - hmmmm keep both of them and maybe move The Big Bang Theory to the CW.  In fairness I'd like to see Bang run AFTER 2.5 Men once just to get a flavor of how important the lead-in and/or timeslot might actually be in that case.  But numbers wise both Engagement and Christine look far better than Big Bang.  Sorry Kaley C., still love you.

The "girls gone wild" spring break edition of Deal or No Deal didn't seem to do anything for its numbers, but it was a 2 hour edition and the final half hour had over 12.5 million viewers and a 3.7 in the 18-49 demo (meaning Engagement had ~20% fewer viewers but still had more 18-49 year olds watching).  Medium was solid as always in the 10pm slot.

Will New Amsterdam's bad news be Sarah Connor's (and Summer Glau's) good news?  Perhaps.  The "season" finale of NA drew 6.77 million but only a 2.1 rating among 18-49 year olds.  But it could be that similarly to shows like Lipstick Jungle its healthy LIVE+7 numbers will aid NA's cause.  We'll see soon enough.  Unlike NBC though, FOX can afford to be a bit more choosy.  Update: I was remiss in not mentioning the return of a new episode of Bones.  It averaged more viewers than either Big Bang or Old Christine, but averaged fewer 18-49 viewers.  Still, it outperformed New Amsterdamn by a hefty 1.8 million and had a lot higher 18-49 rating than NA.

Over on ABC Dancing with the Stars had the most viewers for the night averaging over 17 million during its 90 minute run.  Samantha Who? was solid, but beaten badly by Rules of Engagement in the 18-49 demo.

See Monday night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Dancing with the Stars (8p-9:30p) 17.02 3.9/11 11.6
  CBS Big Bang Theory 7.69 2.9/8 4.7
  NBC Deal or No Deal (8p-10p) 9.65 2.8/7 5.9
  FOX Bones 8.54 2.8/8 5.7
  CW Gossip Girl ( R) 1.29 0.6/2 1.1
           
8:30 CBS How I Met Your Mother 7.99 3.4/9 4.9
           
9:00 CBS Two and a Half Men 13.83 5.3/13 8.3
  CW One Tree Hill 2.72 1.3/3 1.7
  FOX New Amsterdam 6.77 2.1/5 4.6
           
9:30 ABC Samantha Who? 9.98 3.0/7 6.9
  CBS Rules of Engagement 10.32 4.0/10 6.4
           
10:00 ABC The Bachelor: London Calling 6.99 2.6/6 4.3
  NBC Medium 9.58 3.1/9 6.9
  CBS CSI: Miami (Repeat) 10.55 3.0/8 7.5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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