Comments on: Where Did The Primetime Broadcast Audience Go? http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/ Wed, 15 Feb 2012 02:57:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Guess Who http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-9748 Guess Who Thu, 17 Apr 2008 16:26:23 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9748 I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and "24" and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old "100 channels and nothing on" thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing). I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and “24″ and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old “100 channels and nothing on” thing. Half the time I just use my new LCD TV’s QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing).

]]> By: Guess Who http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15486 Guess Who Thu, 17 Apr 2008 16:26:23 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15486 I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and "24" and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old "100 channels and nothing on" thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing). I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and “24″ and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old “100 channels and nothing on” thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing).

]]> By: Guess Who http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15487 Guess Who Thu, 17 Apr 2008 16:26:23 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15487 I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and "24" and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old "100 channels and nothing on" thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing). I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and “24″ and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old “100 channels and nothing on” thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing).

]]> By: jay turney http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-9745 jay turney Thu, 17 Apr 2008 15:42:55 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9745 Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like " Greeks," honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable. Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like ” Greeks,” honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I’m grateful, but it doesn’t occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It’s like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I’m not ready for the rest home yet. Bottom line: even when they’re good, the networks are dull and predictable.

]]> By: jay turney http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15484 jay turney Thu, 17 Apr 2008 15:42:55 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15484 Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like " Greeks," honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable. Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like ” Greeks,” honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable.

]]> By: jay turney http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15485 jay turney Thu, 17 Apr 2008 15:42:55 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15485 Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like " Greeks," honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable. Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like ” Greeks,” honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-9744 Bill Gorman Thu, 17 Apr 2008 15:42:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9744 And very insightful by Robert to see that I had dodged the advertising question! That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public. And very insightful by Robert to see that I had dodged the advertising question!

That’s why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15482 Bill Gorman Thu, 17 Apr 2008 15:42:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15482 And very insightful by Robert to see that I had dodged the advertising question!<br><br>That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public. And very insightful by Robert to see that I had dodged the advertising question!

That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15483 Bill Gorman Thu, 17 Apr 2008 15:42:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15483 And very insightful by Robert to see that I had dodged the advertising question!<br><br>That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public. And very insightful by Robert to see that I had dodged the advertising question!

That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-9743 Robert Seidman Thu, 17 Apr 2008 15:36:20 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9743 Whew. I don't blame Bill for dodging the advertising question...there are problems with averages of averages. If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%. The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH Whew. I don’t blame Bill for dodging the advertising question…there are problems with averages of averages.

If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%.

The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15480 Robert Seidman Thu, 17 Apr 2008 15:36:20 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15480 Whew. I don't blame Bill for dodging the advertising question...there are problems with averages of averages.<br><br>If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%. <br><br>The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH Whew. I don't blame Bill for dodging the advertising question…there are problems with averages of averages.

If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%.

The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15481 Robert Seidman Thu, 17 Apr 2008 15:36:20 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15481 Whew. I don't blame Bill for dodging the advertising question...there are problems with averages of averages.<br><br>If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%. <br><br>The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH Whew. I don't blame Bill for dodging the advertising question…there are problems with averages of averages.

If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%.

The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-9742 Bill Gorman Thu, 17 Apr 2008 15:28:09 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9742 Lisa,the data above comes directly from Nielsen Media. They make available to the press a spreadsheet entitled "Share of Audience". The numbers above are directly taken from the "Broadcast Calendar (TV Season)" HH Prime page. The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7]. A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5]. So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs] Feel free to email me at bill at tvbythenumbers.com if you have any questions. Lisa,the data above comes directly from Nielsen Media.

They make available to the press a spreadsheet entitled “Share of Audience”. The numbers above are directly taken from the “Broadcast Calendar (TV Season)” HH Prime page.

The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].

A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].

So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]

Feel free to email me at bill at tvbythenumbers.com if you have any questions.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15478 Bill Gorman Thu, 17 Apr 2008 15:28:09 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15478 Lisa,the data above comes directly from Nielsen Media.<br><br>They make available to the press a spreadsheet entitled "Share of Audience". The numbers above are directly taken from the "Broadcast Calendar (TV Season)" HH Prime page.<br><br>The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].<br><br>A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].<br><br>So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]<br><br>Feel free to email me at bill at <a href="http://tvbythenumbers.com">tvbythenumbers.com</a> if you have any questions. Lisa,the data above comes directly from Nielsen Media.

They make available to the press a spreadsheet entitled “Share of Audience”. The numbers above are directly taken from the “Broadcast Calendar (TV Season)” HH Prime page.

The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].

A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].

So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]

Feel free to email me at bill at tvbythenumbers.com if you have any questions.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15479 Bill Gorman Thu, 17 Apr 2008 15:28:09 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15479 Lisa,the data above comes directly from Nielsen Media.<br><br>They make available to the press a spreadsheet entitled "Share of Audience". The numbers above are directly taken from the "Broadcast Calendar (TV Season)" HH Prime page.<br><br>The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].<br><br>A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].<br><br>So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]<br><br>Feel free to email me at bill at <a href="http://tvbythenumbers.com">tvbythenumbers.com</a> if you have any questions. Lisa,the data above comes directly from Nielsen Media.

They make available to the press a spreadsheet entitled “Share of Audience”. The numbers above are directly taken from the “Broadcast Calendar (TV Season)” HH Prime page.

The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].

A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].

So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]

Feel free to email me at bill at tvbythenumbers.com if you have any questions.

]]> By: Lisa http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-9741 Lisa Thu, 17 Apr 2008 14:43:35 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9741 Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7. Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households. Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something...I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight? Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7.
Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households.
Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something…I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight?

]]> By: Lisa http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15476 Lisa Thu, 17 Apr 2008 14:43:35 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15476 Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7. <br>Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households. <br>Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something...I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight? Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7.
Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households.
Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something…I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight?

]]> By: Lisa http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-4/#comment-15477 Lisa Thu, 17 Apr 2008 14:43:35 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15477 Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7. <br>Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households. <br>Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something...I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight? Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7.
Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households.
Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something…I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight?

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9723 Robert Seidman Thu, 17 Apr 2008 06:01:12 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9723 So in some regards, EA became like CBS on Tuesday nights? So in some regards, EA became like CBS on Tuesday nights?

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15474 Robert Seidman Thu, 17 Apr 2008 06:01:12 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15474 So in some regards, EA became like CBS on Tuesday nights? So in some regards, EA became like CBS on Tuesday nights?

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15475 Robert Seidman Thu, 17 Apr 2008 06:01:12 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15475 So in some regards, EA became like CBS on Tuesday nights? So in some regards, EA became like CBS on Tuesday nights?

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9722 Bill Gorman Thu, 17 Apr 2008 05:56:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9722 Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion. As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free. Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW. Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.

As Robert said, I’d love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it’s not free.

Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15472 Bill Gorman Thu, 17 Apr 2008 05:56:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15472 Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.<br><br>As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.<br><br>Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW. Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.

As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.

Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15473 Bill Gorman Thu, 17 Apr 2008 05:56:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15473 Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.<br><br>As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.<br><br>Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW. Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.

As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.

Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW.

]]> By: Nate http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9719 Nate Thu, 17 Apr 2008 04:31:24 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9719 I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I'm on the computer I'll mute the TV and listen to podcasts and music, but I'll still watch it with the captioning on. I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don't catch a show the first time do it, say, after work if they're on second shift like me. That's how I'll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people. I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I’m on the computer I’ll mute the TV and listen to podcasts and music, but I’ll still watch it with the captioning on.

I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don’t catch a show the first time do it, say, after work if they’re on second shift like me. That’s how I’ll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people.

]]> By: Nate http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15470 Nate Thu, 17 Apr 2008 04:31:24 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15470 I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I'm on the computer I'll mute the TV and listen to podcasts and music, but I'll still watch it with the captioning on.<br><br>I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don't catch a show the first time do it, say, after work if they're on second shift like me. That's how I'll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people. I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I'm on the computer I'll mute the TV and listen to podcasts and music, but I'll still watch it with the captioning on.

I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don't catch a show the first time do it, say, after work if they're on second shift like me. That's how I'll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people.

]]> By: Nate http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15471 Nate Thu, 17 Apr 2008 04:31:24 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15471 I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I'm on the computer I'll mute the TV and listen to podcasts and music, but I'll still watch it with the captioning on.<br><br>I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don't catch a show the first time do it, say, after work if they're on second shift like me. That's how I'll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people. I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I'm on the computer I'll mute the TV and listen to podcasts and music, but I'll still watch it with the captioning on.

I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don't catch a show the first time do it, say, after work if they're on second shift like me. That's how I'll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9714 Robert Seidman Thu, 17 Apr 2008 04:15:22 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9714 Thanks again. I've seen that stuff, but it doesn't give me what I really want. Average hours of television per person, total day, and primetime across the total population and in the demos. I can infer that there are ~10 million men 18-34 years old who aren't watching TV at the peak of prime-time, but i can't really discern from that the actual effect on overall viewing, and it's but one segment. Trust me, I played a LOT of Madden, MLB, NBA, and Tiger Woods golf past the age of 34! I never said I wasn't a video game junky though I haven't been in some time -- I just never got into the WoW. But if you could see the trend line on tv hours per person, instead of HH, I think in light of the household averages holding up, it would be be very interesting. Thanks again. I’ve seen that stuff, but it doesn’t give me what I really want. Average hours of television per person, total day, and primetime across the total population and in the demos. I can infer that there are ~10 million men 18-34 years old who aren’t watching TV at the peak of prime-time, but i can’t really discern from that the actual effect on overall viewing, and it’s but one segment.

Trust me, I played a LOT of Madden, MLB, NBA, and Tiger Woods golf past the age of 34! I never said I wasn’t a video game junky though I haven’t been in some time — I just never got into the WoW.

But if you could see the trend line on tv hours per person, instead of HH, I think in light of the household averages holding up, it would be be very interesting.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15468 Robert Seidman Thu, 17 Apr 2008 04:15:22 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15468 Thanks again. I've seen that stuff, but it doesn't give me what I really want. Average hours of television per person, total day, and primetime across the total population and in the demos. I can infer that there are ~10 million men 18-34 years old who aren't watching TV at the peak of prime-time, but i can't really discern from that the actual effect on overall viewing, and it's but one segment.<br><br>Trust me, I played a LOT of Madden, MLB, NBA, and Tiger Woods golf past the age of 34! I never said I wasn't a video game junky though I haven't been in some time -- I just never got into the WoW. <br><br>But if you could see the trend line on tv hours per person, instead of HH, I think in light of the household averages holding up, it would be be very interesting. Thanks again. I've seen that stuff, but it doesn't give me what I really want. Average hours of television per person, total day, and primetime across the total population and in the demos. I can infer that there are ~10 million men 18-34 years old who aren't watching TV at the peak of prime-time, but i can't really discern from that the actual effect on overall viewing, and it's but one segment.

Trust me, I played a LOT of Madden, MLB, NBA, and Tiger Woods golf past the age of 34! I never said I wasn't a video game junky though I haven't been in some time — I just never got into the WoW.

But if you could see the trend line on tv hours per person, instead of HH, I think in light of the household averages holding up, it would be be very interesting.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15469 Robert Seidman Thu, 17 Apr 2008 04:15:22 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15469 Thanks again. I've seen that stuff, but it doesn't give me what I really want. Average hours of television per person, total day, and primetime across the total population and in the demos. I can infer that there are ~10 million men 18-34 years old who aren't watching TV at the peak of prime-time, but i can't really discern from that the actual effect on overall viewing, and it's but one segment.<br><br>Trust me, I played a LOT of Madden, MLB, NBA, and Tiger Woods golf past the age of 34! I never said I wasn't a video game junky though I haven't been in some time -- I just never got into the WoW. <br><br>But if you could see the trend line on tv hours per person, instead of HH, I think in light of the household averages holding up, it would be be very interesting. Thanks again. I've seen that stuff, but it doesn't give me what I really want. Average hours of television per person, total day, and primetime across the total population and in the demos. I can infer that there are ~10 million men 18-34 years old who aren't watching TV at the peak of prime-time, but i can't really discern from that the actual effect on overall viewing, and it's but one segment.

Trust me, I played a LOT of Madden, MLB, NBA, and Tiger Woods golf past the age of 34! I never said I wasn't a video game junky though I haven't been in some time — I just never got into the WoW.

But if you could see the trend line on tv hours per person, instead of HH, I think in light of the household averages holding up, it would be be very interesting.

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9712 Daniel C Thu, 17 Apr 2008 04:05:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9712 I'm gonna toss out another link I found from Neilsen. This is a 7 page PDF so be aware of that for speed. Check out page 6 for a few answers. http://www.nielsenmedia.com/nc/nmr_static/docs/Nielsen_Report_State_Console_03507.pdf I’m gonna toss out another link I found from Neilsen. This is a 7 page PDF so be aware of that for speed.

Check out page 6 for a few answers.

http://www.nielsenmedia.com/nc/nmr_static/docs/Nielsen_Report_State_Console_03507.pdf

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15466 Daniel C Thu, 17 Apr 2008 04:05:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15466 I'm gonna toss out another link I found from Neilsen. This is a 7 page PDF so be aware of that for speed.<br><br>Check out page 6 for a few answers.<br><br><a href="http://www.nielsenmedia.com/nc/nmr_static/docs/Nielsen_Report_State_Console_03507.pdf">http://www.nielsenmedia.com/nc/nmr_static/docs/...</a> I'm gonna toss out another link I found from Neilsen. This is a 7 page PDF so be aware of that for speed.

Check out page 6 for a few answers.

http://www.nielsenmedia.com/nc/nmr_static/docs/…

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15467 Daniel C Thu, 17 Apr 2008 04:05:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15467 I'm gonna toss out another link I found from Neilsen. This is a 7 page PDF so be aware of that for speed.<br><br>Check out page 6 for a few answers.<br><br><a href="http://www.nielsenmedia.com/nc/nmr_static/docs/Nielsen_Report_State_Console_03507.pdf">http://www.nielsenmedia.com/nc/nmr_static/docs/...</a> I'm gonna toss out another link I found from Neilsen. This is a 7 page PDF so be aware of that for speed.

Check out page 6 for a few answers.

http://www.nielsenmedia.com/nc/nmr_static/docs/…

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9704 Robert Seidman Thu, 17 Apr 2008 02:57:59 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9704 It works though as we're more than familiar with that site can be slowwwwww. I'll note by your comparison, Bill is the mindless, dumbed-down, reality TV World of Warcraft playing one of TVbytheNumbers. In fact, one of his motivations for this site was having something to do as he wound down from "the game that ate his brain". The Videogame data usage isn't hard to come by -- what's hard to come by is anything that would imply the impact on TV viewership. I'm not Nielsen/Network conspiracy theorist when it comes to show data, but if we had an imaginary $100,000 to buy the trendline on hours of TV per viewer by age demographic over the last 20 years, I'm not sure CBS, ABC, et al wouldn't pay Nielsen $200,000 not to give it to us! ;) P.S. thanks for the link! It works though as we’re more than familiar with that site can be slowwwwww.

I’ll note by your comparison, Bill is the mindless, dumbed-down, reality TV World of Warcraft playing one of TVbytheNumbers. In fact, one of his motivations for this site was having something to do as he wound down from “the game that ate his brain”.

The Videogame data usage isn’t hard to come by — what’s hard to come by is anything that would imply the impact on TV viewership.

I’m not Nielsen/Network conspiracy theorist when it comes to show data, but if we had an imaginary $100,000 to buy the trendline on hours of TV per viewer by age demographic over the last 20 years, I’m not sure CBS, ABC, et al wouldn’t pay Nielsen $200,000 not to give it to us! ;)

P.S. thanks for the link!

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15464 Robert Seidman Thu, 17 Apr 2008 02:57:59 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15464 It works though as we're more than familiar with that site can be slowwwwww. <br><br>I'll note by your comparison, Bill is the mindless, dumbed-down, reality TV World of Warcraft playing one of TVbytheNumbers. In fact, one of his motivations for this site was having something to do as he wound down from "the game that ate his brain".<br><br>The Videogame data usage isn't hard to come by -- what's hard to come by is anything that would imply the impact on TV viewership. <br><br>I'm not Nielsen/Network conspiracy theorist when it comes to show data, but if we had an imaginary $100,000 to buy the trendline on hours of TV per viewer by age demographic over the last 20 years, I'm not sure CBS, ABC, et al wouldn't pay Nielsen $200,000 not to give it to us! ;)<br><br>P.S. thanks for the link! It works though as we're more than familiar with that site can be slowwwwww.

I'll note by your comparison, Bill is the mindless, dumbed-down, reality TV World of Warcraft playing one of TVbytheNumbers. In fact, one of his motivations for this site was having something to do as he wound down from “the game that ate his brain”.

The Videogame data usage isn't hard to come by — what's hard to come by is anything that would imply the impact on TV viewership.

I'm not Nielsen/Network conspiracy theorist when it comes to show data, but if we had an imaginary $100,000 to buy the trendline on hours of TV per viewer by age demographic over the last 20 years, I'm not sure CBS, ABC, et al wouldn't pay Nielsen $200,000 not to give it to us! ;)

P.S. thanks for the link!

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15465 Robert Seidman Thu, 17 Apr 2008 02:57:59 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15465 It works though as we're more than familiar with that site can be slowwwwww. <br><br>I'll note by your comparison, Bill is the mindless, dumbed-down, reality TV World of Warcraft playing one of TVbytheNumbers. In fact, one of his motivations for this site was having something to do as he wound down from "the game that ate his brain".<br><br>The Videogame data usage isn't hard to come by -- what's hard to come by is anything that would imply the impact on TV viewership. <br><br>I'm not Nielsen/Network conspiracy theorist when it comes to show data, but if we had an imaginary $100,000 to buy the trendline on hours of TV per viewer by age demographic over the last 20 years, I'm not sure CBS, ABC, et al wouldn't pay Nielsen $200,000 not to give it to us! ;)<br><br>P.S. thanks for the link! It works though as we're more than familiar with that site can be slowwwwww.

I'll note by your comparison, Bill is the mindless, dumbed-down, reality TV World of Warcraft playing one of TVbytheNumbers. In fact, one of his motivations for this site was having something to do as he wound down from “the game that ate his brain”.

The Videogame data usage isn't hard to come by — what's hard to come by is anything that would imply the impact on TV viewership.

I'm not Nielsen/Network conspiracy theorist when it comes to show data, but if we had an imaginary $100,000 to buy the trendline on hours of TV per viewer by age demographic over the last 20 years, I'm not sure CBS, ABC, et al wouldn't pay Nielsen $200,000 not to give it to us! ;)

P.S. thanks for the link!

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-9702 Daniel C Thu, 17 Apr 2008 02:45:16 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9702 Here is an article from our old friends at Nielsen discussing video game usage. As you say, data is very hard to come by, but here is a little sample of what they say. I guess World of Warcraft is the American Idol of games. http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=92202d7fd9ef3110VgnVCM100000ac0a260aRCRD P.S. I hope this link works. If not, just forget I said anything. Here is an article from our old friends at Nielsen discussing video game usage. As you say, data is very hard to come by, but here is a little sample of what they say. I guess World of Warcraft is the American Idol of games.

http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=92202d7fd9ef3110VgnVCM100000ac0a260aRCRD

P.S. I hope this link works. If not, just forget I said anything.

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15462 Daniel C Thu, 17 Apr 2008 02:45:16 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15462 Here is an article from our old friends at Nielsen discussing video game usage. As you say, data is very hard to come by, but here is a little sample of what they say. I guess World of Warcraft is the American Idol of games.<br><br><a href="http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=92202d7fd9ef3110VgnVCM100000ac0a260aRCRD">http://www.nielsenmedia.com/nc/portal/site/Publ...</a><br><br>P.S. I hope this link works. If not, just forget I said anything. Here is an article from our old friends at Nielsen discussing video game usage. As you say, data is very hard to come by, but here is a little sample of what they say. I guess World of Warcraft is the American Idol of games.

http://www.nielsenmedia.com/nc/portal/site/Publ…

P.S. I hope this link works. If not, just forget I said anything.

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-3/#comment-15463 Daniel C Thu, 17 Apr 2008 02:45:16 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15463 Here is an article from our old friends at Nielsen discussing video game usage. As you say, data is very hard to come by, but here is a little sample of what they say. I guess World of Warcraft is the American Idol of games.<br><br><a href="http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=92202d7fd9ef3110VgnVCM100000ac0a260aRCRD">http://www.nielsenmedia.com/nc/portal/site/Publ...</a><br><br>P.S. I hope this link works. If not, just forget I said anything. Here is an article from our old friends at Nielsen discussing video game usage. As you say, data is very hard to come by, but here is a little sample of what they say. I guess World of Warcraft is the American Idol of games.

http://www.nielsenmedia.com/nc/portal/site/Publ…

P.S. I hope this link works. If not, just forget I said anything.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-9695 Bill Gorman Thu, 17 Apr 2008 00:54:06 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9695 You are correct sir! We have no personal data to rely on, only household data, so there definitely could be different individual patterns today than there were in the past that blend together producing that household result. You are correct sir!

We have no personal data to rely on, only household data, so there definitely could be different individual patterns today than there were in the past that blend together producing that household result.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15460 Bill Gorman Thu, 17 Apr 2008 00:54:06 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15460 You are correct sir!<br><br>We have no personal data to rely on, only household data, so there definitely could be different individual patterns today than there were in the past that blend together producing that household result. You are correct sir!

We have no personal data to rely on, only household data, so there definitely could be different individual patterns today than there were in the past that blend together producing that household result.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15461 Bill Gorman Thu, 17 Apr 2008 00:54:06 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15461 You are correct sir!<br><br>We have no personal data to rely on, only household data, so there definitely could be different individual patterns today than there were in the past that blend together producing that household result. You are correct sir!

We have no personal data to rely on, only household data, so there definitely could be different individual patterns today than there were in the past that blend together producing that household result.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-9692 Robert Seidman Thu, 17 Apr 2008 00:49:57 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9692 I disagree Bill...we just lack the data to measure what impact if any that has as we can't track per person viewing averages (and if we can, point me to it cuz I'd love to see it!) I disagree Bill…we just lack the data to measure what impact if any that has as we can’t track per person viewing averages (and if we can, point me to it cuz I’d love to see it!)

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15458 Robert Seidman Thu, 17 Apr 2008 00:49:57 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15458 I disagree Bill...we just lack the data to measure what impact if any that has as we can't track per person viewing averages (and if we can, point me to it cuz I'd love to see it!) I disagree Bill…we just lack the data to measure what impact if any that has as we can't track per person viewing averages (and if we can, point me to it cuz I'd love to see it!)

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15459 Robert Seidman Thu, 17 Apr 2008 00:49:57 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15459 I disagree Bill...we just lack the data to measure what impact if any that has as we can't track per person viewing averages (and if we can, point me to it cuz I'd love to see it!) I disagree Bill…we just lack the data to measure what impact if any that has as we can't track per person viewing averages (and if we can, point me to it cuz I'd love to see it!)

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-9691 Bill Gorman Thu, 17 Apr 2008 00:48:32 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9691 Daniel, hours spent online and playing video games came from somewhere else, not primetime television viewing, because that's been flat for over a decade. All Day television viewing was rising until just recently when it leveled off. Daniel, hours spent online and playing video games came from somewhere else, not primetime television viewing, because that’s been flat for over a decade.

All Day television viewing was rising until just recently when it leveled off.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15456 Bill Gorman Thu, 17 Apr 2008 00:48:32 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15456 Daniel, hours spent online and playing video games came from somewhere else, not primetime television viewing, because that's been flat for over a decade.<br><br>All Day television viewing was rising until just recently when it leveled off. Daniel, hours spent online and playing video games came from somewhere else, not primetime television viewing, because that's been flat for over a decade.

All Day television viewing was rising until just recently when it leveled off.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15457 Bill Gorman Thu, 17 Apr 2008 00:48:32 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15457 Daniel, hours spent online and playing video games came from somewhere else, not primetime television viewing, because that's been flat for over a decade.<br><br>All Day television viewing was rising until just recently when it leveled off. Daniel, hours spent online and playing video games came from somewhere else, not primetime television viewing, because that's been flat for over a decade.

All Day television viewing was rising until just recently when it leveled off.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-9690 Robert Seidman Thu, 17 Apr 2008 00:47:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9690 You ask good questions, Daniel. Some of it's because sometimes things aren't always apples-to-apples comparisons. The average primetime viewing per household chart that's linked to near the top of the post only measures household data and in a very simplistic way (how much time was a tv, any tv) turned on. That average went up steadily for years even as the # of households grew, but especially in households with more than one person (most of them) that could happen even as the kids played video games. I don't believe the "same tv" comes into play and that if ONE TV was turned on for 2 hours, that counted as 2 hours of household viewing for that household -- though if 2 tvs were turned on and watching tv it still only counted as 2 hours. If we had access to it and I don't believe we do, but Bill will correct me if I am wrong -- and could produce an average viewing per PERSON (vs. household) chart, there's no doubt in my mind that has been affected by videogames, Internet, etc. Still on a per share of televisions turned on and watching TV, broadcast has lost all of this share to Cable. TVs turned on and watching video games would not come into play in the share calculation. Hope that made sense... You ask good questions, Daniel. Some of it’s because sometimes things aren’t always apples-to-apples comparisons.

The average primetime viewing per household chart that’s linked to near the top of the post only measures household data and in a very simplistic way (how much time was a tv, any tv) turned on. That average went up steadily for years even as the # of households grew, but especially in households with more than one person (most of them) that could happen even as the kids played video games.

I don’t believe the “same tv” comes into play and that if ONE TV was turned on for 2 hours, that counted as 2 hours of household viewing for that household — though if 2 tvs were turned on and watching tv it still only counted as 2 hours.

If we had access to it and I don’t believe we do, but Bill will correct me if I am wrong — and could produce an average viewing per PERSON (vs. household) chart, there’s no doubt in my mind that has been affected by videogames, Internet, etc.

Still on a per share of televisions turned on and watching TV, broadcast has lost all of this share to Cable. TVs turned on and watching video games would not come into play in the share calculation.

Hope that made sense…

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362/comment-page-2/#comment-15454 Robert Seidman Thu, 17 Apr 2008 00:47:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15454 You ask good questions, Daniel. Some of it's because sometimes things aren't always apples-to-apples comparisons.<br><br>The average primetime viewing per household chart that's linked to near the top of the post only measures household data and in a very simplistic way (how much time was a tv, any tv) turned on. That average went up steadily for years even as the # of households grew, but especially in households with more than one person (most of them) that could happen even as the kids played video games. <br><br>I don't believe the "same tv" comes into play and that if ONE TV was turned on for 2 hours, that counted as 2 hours of household viewing for that household -- though if 2 tvs were turned on and watching tv it still only counted as 2 hours.<br><br>If we had access to it and I don't believe we do, but Bill will correct me if I am wrong -- and could produce an average viewing per PERSON (vs. household) chart, there's no doubt in my mind that has been affected by videogames, Internet, etc. <br><br>Still on a per share of televisions turned on and watching TV, broadcast has lost all of this share to Cable. TVs turned on and watching video games would not come into play in the share calculation.<br><br>Hope that made sense... You ask good questions, Daniel. Some of it's because sometimes things aren't always apples-to-apples comparisons.

The average primetime viewing per household chart that's linked to near the top of the post only measures household data and in a very simplistic way (how much time was a tv, any tv) turned on. That average went up steadily for years even as the # of households grew, but especially in households with more than one person (most of them) that could happen even as the kids played video games.

I don't believe the “same tv” comes into play and that if ONE TV was turned on for 2 hours, that counted as 2 hours of household viewing for that household — though if 2 tvs were turned on and watching tv it still only counted as 2 hours.

If we had access to it and I don't believe we do, but Bill will correct me if I am wrong — and could produce an average viewing per PERSON (vs. household) chart, there's no doubt in my mind that has been affected by videogames, Internet, etc.

Still on a per share of televisions turned on and watching TV, broadcast has lost all of this share to Cable. TVs turned on and watching video games would not come into play in the share calculation.

Hope that made sense…

]]>